Similarities:
1) is a combination of online and offline routes, which can be used for consumption in physical stores, online ordering and logistics distribution.
2) The category is mainly high-value seafood, supplemented by fresh meat, vegetables and fruits, plus daily food and nursing supplies. The brand is mainly imported and high-end, probably located in high-end supermarkets such as OLE.
3) Featuring seafood processing, providing food processing to earn processing service fees.
4) Covering the logistics distribution within 3km of Fiona Fang, it takes Box Horse 30 minutes to get home. Bao Yan is unknown.
Difference:
1) Box horses can only be paid through Alipay through app, and cash and credit cards are not accepted, thus achieving the effect of online drainage.
2) There is a suspended traction system on the roof of Box Horse Supermarket, which packages and distributes the food in the store to the delivery staff, which has the advantages of improving the efficiency of large package delivery, reducing the chance of wrong table and not occupying floor space.
3) Box Horse can only provide seafood processing, Japanese cuisine, steak fast food and kebabs. This food tastes just so-so. Baoyan has a large space and can provide more food processing options, including seafood and beef, and more restaurants (Cantonese cuisine, western food, hot pot and Sichuan cuisine).
Generally speaking, neither of them has a perfect experience.
Suggestions for improvement of both.
1) Box Horse needs more in-store space and more food processing options, thus enhancing the experience of diners. Now, due to the limitation of kitchen and chef, customers have to wait too long and there are not enough tables in the store.
2) Baoyan needs to work hard on the combination of online and offline to attract more customers online. Of course, because there is no strong online platform support, we can consider joining forces with giants and competing with Box Horse. In addition, Baoyan needs to continue to work hard on the packaging and distribution of logistics to improve efficiency.