The theory of consumption capital means that after consumers buy the goods of an enterprise, the enterprise should regard consumers' consumption as an investment in the enterprise and return a certain proportion of the profits of the enterprise to the consumers within a certain time interval. Consumer's consumption behavior is also an investment behavior. Consumers who become "capitalists" are not only concerned about the quantity and quality of the goods they buy, but also about the benefits brought by shopping.

The emergence of consumption capital theory is conducive to purifying the trading market and preventing commercial corruption. It is a systematic project and a sunshine project. It is an effective measure to solve the problems existing in some fields and behaviors today, such as lack of integrity, lack of righteousness and interests, and commercial corruption. It can make enterprises respect consumers, and whoever has the most consumers will win the biggest market and huge capital accumulation. Consumption theory can protect consumers' rights and interests, including the rights of safety, information, choice, fair trade, compensation, association, education, respect and supervision. The consumption theory constructs the principle of equality, which makes consumers and producers in an equal and reasonable subject position. Consumers change from active to passive, and consumers are passive consumers without many choices.

The introduction of consumption capital theory and the operation of chain operation echoed China's entry into WTO. It took decades for China to join the WTO. China's accession to the WTO was voted by the Fourth Ministerial Conference of the World Trade Organization on June 5438+0, 2006. China officially became a member of the WTO on June 5438+ February of the same year, and China finally joined the world. Under the restriction of two conditions of trading countries, as a local enterprise in China, how to face the impact of foreign products on domestic products has become a realistic problem faced by the government and enterprises in China. On the premise of the same price, how to encourage people to consume domestic products to resist the impact of foreign products, in addition to accelerating the market competitiveness of domestic products, how to encourage people to consume domestic products can only be solved from the perspective of people. The operation of chain operation can make ordinary people accept the concept that buying domestic products can be rewarded and induce consumption from the perspective of human nature. At the same time, it can promote the economy of poor areas across regions with the flow of population. Thereby radiating the whole western region and promoting the development of the western region. As for the long-term operation of "chain operation", it depends on the regulation and management of the government, and the role of human nature is very important. How to improve the quality of Chinese people and how to standardize the industry has a long way to go.