"Open the Ping An Pocket Bank APP and apply for the newly issued Ping An Bank American Express Yaohong Card. It takes less than 1 minute from the application, filling in the information to issuing the card and using it immediately." This is a card application experience from Miss Wang, a travel enthusiast.

the realization of the above rapid application process is the result of Ping An's artificial intelligence (AI) technology fully empowering the credit card business. AI has been applied to the issuance and operation of all RMB credit cards of Ping An, and nearly 9% of the bank's credit cards can be issued intelligently through AI. After issuing the card, you can immediately bind mobile payment tools such as Alipay for consumption.

under the influence of the COVID-19 epidemic, the online and intelligent operation of credit cards is testing the credit card business of commercial banks, and the competitive advantage of banks that are deeply laid out in the technical field in advance is gradually highlighted.

according to the performance report of the interim report of Ping An Bank in 22, Ping An Bank issued more than 4 million new cards in the first half of the year, and nearly 9% of them were approved by artificial intelligence (AI).

According to the report, the recovery rate of Ping An credit card spending is much better than the industry average. Since March, the daily consumption amount of Ping An credit card has recovered to the pre-epidemic level.

During the COVID-19 epidemic, people reduced going out or even staying at home, which triggered a sharp change in social interaction and lifestyle. Commercial banks that transform credit card business processes through financial technology in advance, and financial institutions that adapt to social fission and live e-commerce play in the Internet era have seized the "small vent" brought about by this epidemic.

the key to the rapid rebound of Ping An Bank's credit card business in the first half of the year is "quick response, actively laying out online scenarios". The bank said that by providing users with full-cycle, multi-faceted online and comprehensive services such as card application, online shopping and living payment, all kinds of life needs of customers during the epidemic were fully guaranteed.

"The strategic direction remains unchanged, but the style of play has been fully upgraded, and digital banks, ecological banks and platform banks have been established." Xie Yonglin, general manager and co-CEO of China Ping An Group and chairman of Ping An Bank, said at the performance conference of Ping An Group that Ping An had a comprehensive and greater upgrade in the comprehensive financial and technology sectors, such as AI's agent replacement service, and quite a few product lines had a replacement rate of 9%.

AI intelligently approves nearly 9% of card issuance

Affected by the COVID-19 epidemic, bank credit cards that used to rely on "push" card issuance are speeding up the transformation to online and intelligent.

on August 25th, the financial report data released by Ping An Bank showed that in the first half of 22, the bank issued more than 4 million new cards to 4,175,3, and nearly 9% of them were approved by artificial intelligence (AI).

specifically, in terms of stock, in the first half of the year, the number of credit cards in circulation of Ping An Bank reached 61,48,1, an increase of 1.9% over the end of last year; The balance of credit card loans was 512.54 billion yuan, down 5.2% from the end of last year.

the online transformation of credit cards has been going on for years. major banks and internet companies are making efforts to issue and operate credit cards online, but offline promotion is still one of the important means. The COVID-19 epidemic suddenly struck, and financial institutions completely transformed the online mode of the Internet. How can online operations accurately identify customers, resolve "anti-fraud" and credit risks, and test the technical reserves and rapid response speed of credit card centers of major banks.

Previously, the Development Report of China Banking Customer Service Center and Remote Banking 219 released by China Banking Association showed that in 219, the comprehensive utilization rate of intelligent technologies of customer service center and remote banking reached 71%. New forms of digital service based on AI technology, such as voice robot, text robot, face recognition, voiceprint recognition and intelligent quality inspection, can effectively promote the intelligent development of customer service.

since 216, Ping An Bank has made great efforts in "big retail", and credit card business, auto finance and "new one loan" are the "three top soldiers" of its retail finance. Scientific and technological ability is the core weapon for credit card business to surpass its peers. In 219, Ping An continued to strengthen the risk control capabilities of AI and credit cards. In that year, 14.3 million new cards were issued, and nearly 9% passed the AI ? ? intelligent approval; The cumulative amount of anti-blocking fraud attacks on the retail unified anti-fraud platform increased by 58.7% year-on-year.

by the first half of 22, due to the epidemic, the amount of credit card consumption has declined. Ping An Bank responded quickly, actively laid out online scenarios, and provided users with full-cycle, multi-faceted online and integrated services such as card application, online shopping and living payment, so as to fully protect customers' various living needs during the epidemic.

Ping An Bank's 22 interim report shows that since March this year, the daily consumption amount of credit cards has returned to the pre-epidemic level. In the first half of this year, the total transaction amount of credit cards was 1,67.313 billion yuan, reaching 99.3% of the same period last year, and the transaction volume of credit card malls increased by 18.1% year-on-year.

Technology empowers credit cards in all directions

In response to the epidemic situation, it quickly responded to the layout of online scenes, and the transaction amount quickly recovered, relying on the technology research and development reserves accumulated by Ping An for more than 3 years.

during the COVID-19 epidemic, credit card centers of major banks turned to online card issuance and services. Ping An Bank responded quickly, vigorously optimized AI intelligent voice technology and infiltrated it into different service scenarios.

Xie Yonglin said at the performance conference that the strategic direction of Ping An Bank has remained unchanged, but its playing style has been fully upgraded, with the establishment of digital banks, eco-banks and platform banks, which has deepened service integration; At the same time, in the comprehensive financial and scientific and technological sectors, there has been a comprehensive and greater upgrade.

He emphasized that Ping An performed well in science and technology patents, and the number of patent applications of the Group increased by nearly 22%. Like AI's agent replacement service, quite a few product lines already have a replacement rate of 9%; The number of regular customers reached by AI account managers increased by 4%; Using science and technology to build ecology itself, business income increased by 11%.

artificial intelligence technology has been fully applied to all business processes of credit cards, thus enabling credit card business. According to Ping An Bank's mid-year report, in the first half of 22, the bank optimized AI intelligent voice technology to penetrate into different service scenarios, among which the monthly outbound call scale of intelligent voice has reached 12 million, which is equivalent to saving the workload of about 3, manual seats. By the end of June 22, non-manual services in AI customer service accounted for 88.5%, up 2.4 percentage points from the beginning of the year.

in addition, according to ping an interim report, the bank upgraded its intelligent pre-trial platform, and based on cutting-edge algorithms, established models of customer credit, credit limit and comprehensive credit, so as to efficiently transform the group's high-quality customers. In addition, the bank has built a closed-loop system of online multimedia services, continuously optimized online interaction methods such as graphics, text, audio and multimedia, and continuously improved the intelligent and accurate service of online customer service on the APP side.

The rapid response of "non-contact" financial services has made Ping An Bank's retail business grow against the trend. By the end of June 22, Ping An Bank managed retail customer assets (AUM) of 2.32 trillion yuan, an increase of 17.1% compared with the beginning of the year. The number of retail customers and the number of registered users of Pocket Bank APP both exceeded 1 million.

in terms of business system, in the first half of 22, the new generation core system of Ping An Bank's credit card has successfully implemented the first round of production parallel verification, and it is expected that the new and old systems will be completely replaced by the end of this year. The new core system is based on the PaaS open platform architecture of Ping An Bank, which has the characteristics of high flexibility, high expansion, high performance, high availability and high security, and can realize new business applications such as multi-level account system, three-dimensional quota control and full-subject asset securitization.

A new way of playing retail finance

Ping An Bank's strategic goal is to build "the most outstanding and leading intelligent retail bank in China". The method of shifting and upgrading in the transformation of retail business is "technology leading, retail breakthrough, and doing fine work for the public".

the new model of retail finance not only needs the empowerment and support of AI, so as to achieve mass customer acquisition and service, but also needs "omni-channel, omni-contact, omni-link" integrated marketing services. In short, commercial banks under the new retail should not only have the risk control level of traditional banks, but also conform to the global thinking of the Internet.

for example, live broadcast with goods is a new way to operate the internet this year. On August 8th, Ping An Bank held the "Ping An Credit Card 88 Live Broadcasting Ceremony". Xie Yonglin, general manager and co-CEO of Ping An Group and chairman of Ping An Bank, Cai Xinfa, special assistant to the president of Ping An Bank, and stars Dilraba and Lin Yilun appeared in the live broadcast room, and the total number of viewers in the live broadcast room that night was 4.9 million.

In the evening, Lin Yilun, the chief card selection officer of Ping An Credit Card, recommended three ace Ping An credit cards, namely, video theme card, platinum card and good car owner card, which respectively pointed to the fields of surfing the Internet, business trip and vehicle use, and met the needs of consumers in subdivided scenes through elaborate construction of different consumption scenarios. This is the first time that Ping An Credit Card has used live broadcast tools to interact deeply with consumers, and it is also the first time to show users the financial ecosystem built behind a credit card through live broadcast.

in the first half of this year, ping an has strategically cooperated with over 1 well-known brands, launched a series of "big brands are coming" activities, and jointly launched nearly 4 live broadcasts with well-known brands to create a new mode of live e-commerce.

behind a credit card, Ping An not only relies on the five ecological circles of the Group, but also connects the scenarios, and combines the account, product and service capabilities with the third-party scenario traffic through the open bank.

For the former, China Ping An Group has five ecological circles: financial services, medical and health care, automobile services, real estate services and smart cities. At present, the number of active users of Ping An Good Car Owner APP in that month has exceeded 27 million; Based on the insight into the needs of car owners, Ping An Credit Card has deeply integrated the rights and interests of car owners, trading services and financial services to create a "safe and good car owner card", upgraded the rights and interests of "28% discount on refueling", and built a one-stop car ecological service circle for car owners. Up to the first half of the year, nearly 5, cards have been issued.

For the latter, Ping An chose to deepen the strategic alliance cooperation mode, open up high-quality resources inside and outside the group, and cooperate with partners such as Qunar, Gome, Tuhu Car Maintenance, Ctrip, KFC, etc. to issue "Ping An Yue Xiang" platinum credit card and "Meng Chong" theme credit card to young customers, so as to meet the personalized credit card demand of young people. In August this year, Ping An Bank became one of the first domestic card issuing partners of American Express, and issued various cards such as Yaohong Card and Safari Card to meet the needs of middle and high-end users.

more difficult is the fission of social marketing. In the first half of this year, Ping An Bank issued 1,287,1 credit cards through MGM (Customer Introduction) mode, accounting for 3.8% of the new card issuance. High-quality content can promote users' forwarding and sharing, enhance customers' retention and value transformation. In the first half of the year, the bank's APP read 26 million times and shared about 2 million times.

nationwide, credit card consumption is still weak in the first half of the year, but after online customer acquisition and operation, Ping An Bank has recovered to the pre-epidemic level and is growing rapidly.

according to the data of Ping An Bank's interim report, since March 22, the daily consumption amount of Ping An Bank's credit cards has returned to the pre-epidemic level. In the first half of the year, the total transaction amount of credit cards was 1,67.313 billion yuan, reaching 99.3% of the same period last year, and the transaction volume of credit card malls increased by 18.1% year-on-year. (Yiming)