Hello, as a credit card marketer, you must have confidence, patience, perseverance, master a series of marketing skills, establish an awareness of "service marketing", and go to the market in a planned and step-by-step manner.

1. First of all, grasp the product, be familiar with the various functions of credit cards, and analyze from the customer's perspective. What can he bring to him if he applies for our CITIC credit card? Provide them with shopping and consumption convenience in their daily life, and at the same time enjoy the efficient and high-quality services of our bank. I think as long as we guide patiently, most customers will not refuse. Only by fully understanding and mastering the professional knowledge of credit cards, Only then can you have the confidence to go to market.

2. Positioning of target customers: Currently, we are mainly developing group credit cards for Class B customers (large local state-owned enterprises), while actively promoting them to Class A customers. Face-to-face marketing with customers: This requires certain marketing skills, which we have constantly summarized and improved during our work. First of all, when visiting a customer, you need an attractive and seductive opening statement, a reason that makes the customer willing to communicate with you. Of course, there are different opening remarks for different types of customers and different occasions. When the customer is willing to communicate with you, When you communicate with others, it is best to find a breakthrough point among the people in the unit (who are popular and have certain power) (such people are usually potential customers for credit cards and gold cards. Tell them our current credit card policy, as long as the unit If the first purchase reaches 30 or more pieces, the unit can apply for a gold card (the annual fee for the first year of the platinum card is waived). We hope to use his influence to help us with marketing and achieve twice the result with half the effort. Of course, we can’t count on everything. He helps you promote credit cards. When a breakthrough is opened, he must be good at analyzing customer psychology, making good use of the overall effect and following the trend effect. Generally, customers have a mentality. When a customer applies for a credit card first, he still has some doubts." Are there so many benefits to applying for a credit card? Is it just an impulse on my part?” At this time, he would usually encourage other colleagues to apply for a credit card, because he would feel that only the more people applying for the card can prove his choice. Yes, when this kind of atmosphere for card application arises, you must seize the opportunity, make a quick decision, shorten the customer's consideration period, and strive to apply for cards in a large area of ????the unit. When the unit's promotion work is completed, ask them for referrals by the way. , so that our customer resources will not be exhausted. The end of one customer's marketing work is also the beginning of another customer's marketing work. Take more shortcuts and fewer detours.

3. In the marketing process, we often encounter different rejections from some customers. At this time, we need to make the most agile response to the customer's rejection, and we must constantly summarize in our daily work to have a well-thought-out plan. , respond calmly and make effective rejection processing. I personally feel that no matter what type of customer he is, no matter how many credit cards he has, as long as he has not applied for our credit card, he is our target customer. As long as we highlight the advantages of our CITIC credit card in a targeted manner and understand the latest credit cards of various commercial banks. Trends and correct guidance may become the service targets of our credit card.

4. Improve after-sales maintenance and build the bank’s corporate image and good personal image. As a credit card marketer, we have the responsibility to maintain the healthy development of the market, highlight our "service marketing", encourage customers to open cards for consumption, and allow customers to truly experience the series of credit card processes from rejection to recognition to feeling to enjoyment, and at the same time take this opportunity Drive other financial product businesses of our bank brand and promote the secondary development of the unit’s credit card business.