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Korean companies.

LG Group logo

Founded in 1947, LG Group has annual sales of US$73 billion (2006 data) and currently has 160,000 employees worldwide. It is an international enterprise group that leads the world's industrial development. LG Group currently has more than 300 overseas offices in 171 countries and regions. The business fields cover six major fields: chemical energy, electrical and electronics, mechanical metals, trade services, finance, public welfare, and sports. LG Electronics is the largest subsidiary of LG Group. LG Group continues to challenge endless technological fields and is committed to the development of new technologies. Scientific research and development is the focus of LG's development and a strong backing for business expansion. LG Group has established 31 research centers in 6 countries around the world, and its investment in scientific research and development has accounted for 5% of the group's total revenue. Currently, LG Group is further strengthening its technical strength through overseas research institutions. LG Group has scientific research centers in Chicago, San Francisco, and San Diego in the United States, Sendai in Japan, Dussef in Germany, and Dublin in Ireland. The institution is using high-end scientific research equipment to vigorously carry out various scientific research activities and strive to realize the early arrival of a high-tech society.

History of development

1947~1959

Opened a new era in the chemical and electronic industries, laying the foundation for today's two pillar industries of the LG Group: chemical and electrical and electronic industries. (In 1945, Korea had just liberated itself from Japanese colonial rule and capitalism had begun to sprout. The industrial field was still blank.) Yeonan Guinhui, the founder of LG Group, founded Lexi Chemical Industry Co., Ltd. in 1947 ( Now LG Chem), the history of LG Group began to be written in this land of poverty and poverty.

LG TV

LG Group started its business activities by producing cosmetics "Lexi Cream". In order to develop cosmetic bottle caps that are not easily broken, LG Group entered the plastics industry for the first time in South Korea. It was 1952, when the Korean War broke out. LG Group made this decision without its indomitable will and strong entrepreneurial spirit to expand its business. This reflects Yeonam’s corporate spirit that must produce daily necessities for the people. LG Group has successively produced combs, soap boxes, toothbrushes, tableware and other plastic products, contributing to improving national living standards. LG Group successfully developed Korea's first toothpaste with its own technology in 1954, defeating the American "Colgate Toothpaste", quickly occupying the Korean domestic market, and contributing to improving the health of the people. LG Group established Lexi Oils and Fats in 1959 and began the production of soap and glycerin. At the same time, in the process of expanding the field of plastics industry, LG Group established Jinxing Company (LG Electronics) in 1958 and produced South Korea's first radio in 1959, ushering in a new era of South Korea's electronics industry. Through this, the LG Group has laid the foundation for the chemical and electrical electronics industries, two pillars of its corporate activities, in the 1950s, and has played a leading role in the development of Korean industries.

1960~1969

LG Notebook Computer

Build the basic industrial field, established Hunan Oil Refining (now GSCaltex), and realized the normalization of the electronics and electrical industry. Began to participate in service industry and social welfare undertakings. (In this era, political events such as the April 19th Movement and the May 16th Revolution broke out in South Korea, causing social unrest, people living in poverty, and entering an era of poverty.) With the implementation of the economic development plan, the foundation for development has been continuously consolidated, and South Korea has begun to move forward. join the ranks of developing countries. At the same time, LG Group continues to expand its chemical and electrical and electronic industries, laying the foundation for its entry into the group company. In 1962, LG Group established Korea Cable Industry (now LG Cable) and expanded the field of electrical and electronic industries. In 1967, LG Group established South Korea's first private refinery, Hunan Refinery (now GSCaltex), entering the basic raw material industry and laying the foundation for its entry into the heavy chemical industry.

In addition, Lexi Chemical (now LG Chem) produced Korea's first synthetic detergent "HAITAI" in 1964, and also produced kitchen detergent and liquid shampoo "Shampoo Cream" in 1967.

Kumsung Corporation (now LG Electronics) was the first to produce electric fans, refrigerators, black and white televisions, air conditioners, washing machines and elevators in Korea in 1960, 1964, 1966, 1968 and 1969 respectively. products, sales have exceeded the 10 billion won mark, and the company has achieved a 239-fold leap in development only 10 years after its establishment. At this point, LG Group has become a leading Korean company in the chemical, energy, electrical, and electronic industries, ushering in the 1970s full of hope.

1970~1979

LG Chocolate Mobile Phones

Solid development and continuous expansion of business areas. During the economic depression, LG’s solid operations contributed to the Korean economy. has contributed to the recovery and rapid development of the company and entered the ranks of top enterprises. (In the 1970s, South Korea promoted rapid economic development through export-led policies and entered the ranks of emerging industrial countries.)

However, in the 1970s, it experienced two world oil crises, coupled with South Korea’s domestic political turmoil, The business environment is deteriorating day by day.

On December 31, 1969, Chairman Koo In-ho, the founder of LG Group, passed away. Koo Ja-kyung became the second-generation chairman, ushering in the 1970s. After taking office, Chairman Koo Ja-kyung stated that "the 1970s was a turning point for LG Group's internationalization" and decided to formulate solid development policies and internationalization as the main policies for the 1970s. To this end, LG Group designated 1970 and 1971 as the "years of stable operations" to lay a solid foundation for operations. In 1972, the sales of Lexi Chemical (now LG Chem) exceeded 1.1 billion won, and the export volume reached 5.3 million US dollars; the export performance of electronic products of Jinxingshe (now LG Electronics) increased by 170% compared with the previous year; Hunan Oil Refining (now LG Electronics) GSCaltex completed the first and second phases of expansion projects, tripling its production capacity just three years after the factory was launched, thus laying the foundation for the development of a major enterprise. At the same time, LG Group took over Beomhan Fire and Marine Insurance in 1970. (now LIG) entered the insurance industry, established an international securities company in 1973, and began to get involved in the securities industry, successfully expanding its business field from manufacturing to the service industry.

At the same time, LG Group is committed to. Returning corporate profits to society demonstrates a mature corporate image that is close to the people. Following Lexi Chemical, Venus Communications (1970), Korea Mining and Refining (now LG-Nikko Copper Refining) (1975). ), Peninsula Corporation (currently LG Corporation) (1976), Venus Electric (1976), Beomhan Fire (1976), Venus Wire (currently LG Cable) (1977), Venus Electrical and Mechanical (1978), Korea Continental Carbon (1979) and other companies were listed one after another, opening a new chapter in the history of Korean companies. In 1973, the LG Group established Yeonam Academy and began its activities of serving society through education.

It can be said that, In the 1970s, through solid development, LG Group continued to expand its business areas, serve the society, develop into a national enterprise, and established a mature corporate image

1980~1989

The era of internationalization and development of high-end technology

LG Ice Cream Mobile Phone

In the fields of chemistry and energy, LG Group focused on the petrochemical industry developed by Lexi (now LG Chem) after 1983. Focusing on industry, we have continuously deepened and developed existing fields such as plastics, daily necessities, and precision chemicals, and re-entered the cosmetics industry. While expanding the synthesis industry, we have also entered the pharmaceutical business field, achieving diversification of business fields, and through active of overseas investment and began to enter the ranks of multinational enterprises.

At the same time, Hunan Refining (now GSCaltex) completed the construction of a polypropylene (PP) plant with an annual output of 120,000 tons and an aromatic (BTX) plant with an annual output of 450,000 tons in 1988. It also started construction of a TPA plant with an annual output of 200,000 tons. etc., and began to devote itself to the diversified development of the petrochemical field. In the field of electrical and electronics, after entering the 1980s, LG Group led the development of high-end products such as color TVs, VCRs, and computers, and concentrated investment in the semiconductor business, leading the development of the high-end technology era. At the same time, Venus Semiconductor developed Korean-type standard switches, opening up a new world for Korean communications. Jinxing Cable (currently LG Cable) quickly realized the transformation from copper communications to optical communications and ordinary wires to ultra-high voltage special wires, leading the transformation of the quality of the cable industry.

At the same time, Lucky Star Corporation (now LG Corporation) has topped the list for two consecutive years with its export growth rate since 1983, achieving sales of 2 trillion won and exports of 3 billion in 1988. The good performance of the US dollar has further enhanced its image as a comprehensive trading company. LG Group established LGAd in 1984 and began to get involved in the comprehensive advertising business. In 1987, it took over Korean Express (now LGCard), established STM (now LGCNS), and entered the professional business field of credit cards and computer systems.

To celebrate the 40th anniversary of the establishment of LG Group in 1987, LG Group completed the construction of the LG Twin Towers in Yeouido, further enhancing the overall image of the group. Subsequently, LG Group implemented the "F-88 Plan" and "V Plan", formulated a long-term development blueprint, resolutely promoted corporate reform, and ushered in the 1990s.

1990~2000

LG LED TV

The company changed its name to LG, focusing on four major industries: chemistry and energy, electronics and information communications, finance, and services. As the center, we began to challenge the world's top companies. (Based on high-end industries, systematic preparations have been made to become a world-class enterprise in the 21st century.) In 1990, Chairman Koo Ja-kyung issued the "21 The new business philosophy of "Century Management Concept" and "Creating value for customers and people-oriented management" have pointed out the future blueprint of LG Group and established the conceptual foundation of corporate management. In 1995, in an effort to create a distinct corporate image, LG Group launched a globalization engine through a series of CI revision projects including changing the group name to LG. After Chairman Koo Ja-kyung, Koo Bon-moo became the third-generation chairman of LG Group, ushering in a new era of LG Group and launching the second battle of management innovation.

After Koo Bon-moo took office as chairman, he took "Jeong Dao Management" and "Super First-Class LG" as the core of his business, and achieved vertical serialization in the petrochemical field, developed a number of high-end pharmaceuticals, and integrated oil refining into The business has expanded into a comprehensive energy business, developed a variety of multimedia and digital products, secured world information and communication technology capabilities, entered the Internet and online shopping business, and entered the global market. A series of impressive results.

Even when the financial crisis that occurred at the end of 1997 paralyzed the Korean economy, LG Group still adhered to the basic principle of "selection and concentration" and steadily promoted corporate restructuring and became the management leader of Korean companies. Role model.

At this point, LG Group has built a "21st century business structure" with four major business areas including chemicals and energy, electronics and information communications, finance, and services as the core, and has begun to lead the "digital industry" in the new millennium. The goal of becoming a "super-class LG" in the "era" is making strides forward.

2000~

LG Microwave Oven

A leap towards the future (the spirit of facing future challenges is LG, a small company started in 1947 at the southern tip of the Korean Peninsula) Group has developed into the source of power for today's multinational groups) Now, relying on the achievements of the 20th century and facing the new grand blueprint of the 21st century, LG Group has begun a new round of challenges.

The LG Group in the 21st century is a company that allows every employee to unleash their fullest potential; a company that ensures maximum shareholder value through transparent management; a company that satisfies and touches every consumer, and benefits the country and the country. Social enterprise. Now, the LG Group is based on righteous management and through changes in thinking and actions, it will become a top-notch LG Group in the 21st century.

Philosophy

LG Microwave Oven

The ideal society pursued by LG Group is one that makes customers’ lives more comfortable, safe and prosperous.

It is a beautiful society that defeats diseases and eliminates environmental pollution.

It is a prosperous society that uses technology to replace resource poverty.

It is a high-tech automated society where the quality of life has moved to a higher stage.

It is a multimedia information world where everyone in the world can enjoy the benefits of information together.

LG Group is currently working hard to realize this ideal. Based on its strong strength, LG Group will make full use of the rapid and accurate information obtained from the global network to provide customers with a wide range of products and services in various fields, thereby striving to realize human dreams and happiness as soon as possible.

Chronology record

LG refrigerator

The founding period (1947~1965) 1947 Lexi Chemical Industry Co., Ltd. was established

1958 In 1959, Jinsung Corporation (now LG Electronics) was established

In 1959, the first vacuum tube radio A-501 was built. Korea's first comprehensive electronic products factory was established

Growth period ( 1965~1978)

The first refrigerator in 1965

The black and white TV set (VD-191) in 1966

The production of washing machines began in 1969

The Central Research Institute was established in 1975

Color TV production began in 1977

In 1977, total sales reached 100 billion won

Internationalization period (1979~1986)

The period when LG was preparing to become an international company (foundry, motor factory, audio factory, cutting-edge electronic product production base)

In 1981 in the United States Established a production legal person

Established a production legal person in Germany in 1986

Innovation period (1987~1994)

1988 Mexico Thailand Egypt Philippines Italy United Kingdom

1990 Indonesia

1992 China

LG TV

The second innovation period (1995~) CI was modified in 1995 and acquired the United States Genesis Company

LG Subsidiaries

Electronics: LG Electronics (LG.PhilipsLCD, LG Innotek, LG Micron, Hiplaza, HiLogistics), Siltron, Lusem

Chemical field: LG Chem (LG Petrochemical, LGDOW Polycarbonate, SEETEC), LG Life and Health, LG Life Sciences, LGMMA

Communications and services: LGTeleCom (CSLeader, A-in), LGDACOM (LGPowercom, LGDACOMMultimediaInternet, LGDACOMCrossing), LGCNS (V-ENS), LGN-Sys, SERVEONE (LG Business Development Institute (Economic Research Institute/ACADEMY)), LGSports

Development in China

Time events

In October 1993, LG Electronics established LG Electronics (Huizhou) Co., Ltd. in Huizhou to produce audio and CD-ROM

In December 1994, LG Electronics established LG Electronics in Shenyang (Shenyang) Co., Ltd., which produces televisions

In March 1995, LG Electronics (China) Co., Ltd. was established

In August 1995, LG Electronics established Shanghai LG Broadcasting Electronics Co., Ltd. in Shanghai. Production of DVDs

In December 1995, LG Electronics established Nanjing LG Panda Electric Co., Ltd. in Nanjing to produce washing machines

In December 1995, LG Electronics established LG Electronics Qinhuangdao Co., Ltd. in Qinhuangdao to produce Castings

In December 1995, LG Electronics established LG Electronics (Tianjin) Electrical Co., Ltd. in Tianjin. Its main products include microwave ovens, air conditioners, vacuum cleaners, motors, MGTs and air conditioning compressors

1995 In December 2003, LG Electronics established Taizhou LG Chunlan Home Appliances Co., Ltd. in Taizhou to produce refrigerators and refrigerator compressors (in order to pursue their own development, LG Electronics purchased Chunlan 50's shares in 2003 and became an independent legal person, a new Taizhou LG Electronics Cooling Machine Co., Ltd. was formally established)

In 1996, LG Electronics established a technical service center

In September 1997, LG Electronics established LG Tongchuang Color Display Co., Ltd. in Nanjing (now LG Xingang Display Co., Ltd.), producing monitors

1998

The Beijing branch of the design center was established in 2001

In December 2001, LG Electronics established Inspur LG Digital Mobile Communications Co., Ltd. in Yantai to produce CDMA mobile phones

In April 2002, the LG Shenyang factory was established Since then, the number of finished products has reached 10 million units, reaching a new milestone

In March 2003, LG Electronics established Lejin Inspur Digital Communications Co., Ltd. in Qingdao to produce GSM mobile phones

In 2003 In May LG Electronics established Kunshan LG Micro Computer Co., Ltd. in Kunshan to produce notebook computers

In May 2003 LG Electronics established LG Electronics Nanjing Plasma Co., Ltd. in Nanjing to produce plasma templates

In May 2003, the ribbon-cutting ceremony of the second phase project of LG Electronics (Shenyang) Co., Ltd. was grandly held in Shenyang

In September 2003, LG Electronics established LG Nature (Hangzhou) Recording Media Co., Ltd. in Hangzhou

In March 2004, LG Electronics signed a cooperation agreement with Shenzhen Rixun to establish the first home network community in China

In April 2004, LG Electronics unveiled its national enterprise technology center in Tianjin

In June 2004, LG Electronics was selected as the "World's Best IT (Intelligence and Communications) Company" by BIZ Week

In July 2004, the LG Gemini Tower was topped out

In October 2004, all LG home appliance products were awarded the title of “National Inspection-Free Products”

In April 2005, LG’s Nanjing plasma production base was expanded

November 2005 LG Electronics China Headquarters settled in the Gemini Tower

In January 2006, Yu Nanjun took office as President of LG Electronics Greater China

In February 2006, LG Electronics established the world's first LG headquarters in Taizhou Overseas production base of open-door refrigerators

In April 2006, the "Chocolate" mobile phone was launched in China as the world's first launch

In August 2006, the XCANVAS brand flat-panel TV was released in China

In September 2006, LG Electronics East China Logistics Center was established in Nanjing

In October 2006, LG Business School was established

In March 2007, LG Electronics released the Tang Dynasty pattern luxury door in China Refrigerator, launching the 2007 "Art Appliances" strategy

In April 2007, LG's "Black Label" second-generation Shine mobile phone was launched

In September 2007, LG Electronics East China Logistics Center Completed with an investment of US$8 million

In October 2007, LG established employee training and education bases in 4 cities in China

In February 2008, LG Electronics announced its first mass production facility in China Produced and sold all-in-one terrestrial digital TVs

In March 2008, LG Electronics held a 2008 full-line new product promotion conference

In June 2008, LG Electronics launched the third generation "Black Label" "Mystery" "Mobile phone launched

In July 2008, LG Electronics launched the "Go China" large-scale sports marketing campaign

In April 2009, LG Electronics became the digital TV partner of CCTV Sports Channel

Identification mark (CI)

LG 8 million pixel mobile phone KC910

What LG represents

LG means Life'sGood, which means What it means to improve quality life. "LG" also covers various brand images in other corporate fields.

Overall design

The five concepts of world, future, youth, human beings, and technology are visualized. Basically, L and G are placed inside the outer circle, which means that human beings are managed by our LG center. It symbolizes the determination of LG people to establish close relationships with customers around the world and work hard to satisfy customers.

An eye

means pointing to a target, concentration, and a smile.

The blank space on the right

The asymmetric shape symbolizes adaptability to change and creation.

Color

LGRed (Pantone207C) represents LG people’s will to challenge, concern for the world beyond race, warmth and kindness, and LGGray (Pantone430C) symbolizes technology and trust.

LGWay

LG TV

"LGWay" is the basis for LG employees' thinking and actions. Her purpose is to "create value for customers" and " We take "people-oriented management" as our business philosophy, strive to practice righteous management, and ultimately achieve "First Class LG".

Business Philosophy

LG's "Business Philosophy" refers to "creating value for customers" and "people-oriented management", covering the purpose of corporate activities and company operating principles.

Method of Action

LG's "Righteous Management" is the unique way of action of LG people, which means relying on ethical management to continuously cultivate strength and carry out fair and upright competition.

LG-WAY is LG's traditional corporate culture. It means relying on LG's way of action - righteous management, practicing LG's business philosophy of "creating value for customers" and "people-oriented management", and finally realizing The goal of "First Class LG". Righteous management is not only the fundamental value pursued by LG, but also LG's unique way of action that implements LG's business philosophy. Jeong-do management is not simply ethical management, but true righteous management means cultivating the strength to win in competition and creating substantial results based on ethical management.

Goal

LG washing machine

Through righteous management based on business philosophy, LG will ultimately achieve "First Class LG" and truly win market recognition. Become a market leader.

LG’s blueprint “First Class LG” refers to:

1. An LG that customers trust

2. An LG that is most attractive to investors

3. LG, which is coveted by talented people

4. LG, which competing companies feel threatened and want to imitate

In order to achieve the goal of "first-class LG", we cannot We only pursue development in terms of scale, but we must also continue to increase market value based on substantial competitive advantages. We will rely on the spirit of challenge and fighting spirit to ultimately achieve the goal of "first-class LG".

Business fields

Business fields are divided according to the products produced:

Digital home automation equipment, audio equipment, cameras

Multimedia company computers , CD-ROM, DVD

Office automation equipment, VCR

Digital monitor, TFT-LCD, CPT, PDA

Display imaging company TV, HD- TV, CDT

Electron gun, PDP

Digital air conditioner, dishwasher, refrigerator, washing machine, microwave oven

Electrical company compressor, generator

Motors and water pumps

The corporate brand ranked 196th in the 2006 "Top 500 World Brands" compiled by WorldBrandLab.

Development Vision

LG Electronics has been working hard to realize its vision of becoming a global leader in the digital field in the 21st century through innovative products and excellent services to meet customer needs, while striving to be among the top three electronics, information and communications manufacturers in the world in 2010. On our way forward, we always adhere to the concept of "strong companies create strong talents, and strong talents create strong companies." We firmly believe that only great people can create great companies.

LG is committed to achieving excellence in three core competencies. These three capabilities are product leadership, market leadership and talent leadership. Each force is a key part of realizing our development strategy of "rapid innovation" and "rapid development".

Core Competencies

Product leadership refers to the ability to use professional emerging technologies to develop innovative, top-quality products.

Market leadership refers to the ability to obtain top rankings in the world, which is inseparable from strong market influence in various countries or regions around the world.

Talent leadership refers to gaining market dominance by selecting and cultivating high-quality team members who can achieve innovation in all aspects.

Development Strategy

Rapid innovation requires maintaining a competitive advantage of at least 30% ahead of competitors by setting and achieving the highest goals in the field of innovation. This includes new product development and launches, design and technological innovation, as well as product sales, market share and corporate value.

Rapid growth is the result of implementing a strategy focused on rapidly expanding market size and revenue, with growth in monetary revenue being the axis.

Corporate Culture

Although a company can demonstrate its first-class management strategies and abundant outstanding talents, it still needs to adopt a corporate culture that can fully unleash these powerful forces.

Nothing is impossible

At LG, we try to take a replacement route to every stumbling block, first needing to brainstorm and work harder before saying "no".

Not "I", but "we"

LG encourages close teamwork and encourages employees to take pride in achieving goals through close teamwork.

An interesting workplace

LG’s workplace respects individual creativity and freedom, and work is full of fun.

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Pinyin abbreviation

LG = Long Gong, Dragon Palace, a sect in the online game Fantasy Westward Journey.

LG = lu guo, passing by.

LG=limit gauges for screw threads, thread limit gauge.

LG=lao ge, brother.