Catering recharge card marketing plan

Catering recharge card marketing plan

Catering recharge card marketing plan further enhances the restaurant's local popularity by holding promotional activities , allowing customers to feel the local influence and reputation of the restaurant, attracting customers, expanding the consumer group, and thus increasing the store's operating income and expanding brand influence. The following is a marketing plan for catering recharge cards.

Catering recharge card marketing plan 1

Promote in the form of recharge cards (can be given other names such as: membership card {VIP, SVIP} all-in-one card {hereinafter replaced by recharge card}) Convenient and practical to use and consume (features)

1. Through the promotion of "recharge cards", establish a membership mechanism and cultivate a loyal customer base. Establish a new image and win reputation.

2. Increase restaurant sales by promoting the use of recharge cards. Target: Mainstream consumer groups aged 20-40, families and office workers

Promotion strategy

1. Use the promotion method of recharging and sending recharge cards to promote recharge cards and improve handling. card rate.

Publicity Strategy

1. Starting from early May (during the opening period), we will carry out pre-heating promotion of recharge cards. In the early stage, suspense was mainly set up through leaflets.

2. During the promotion period, 20,000 copies of leaflets will be produced, 10,000 copies will be distributed through newspapers, and the remaining 10,000 copies will be used for distribution in commercial and residential buildings and residential areas around each store in the food street for recharge. Card promotion.

3. Design and produce 5,000 recharge card consumption guides, which will be distributed with the restaurant (mainly for card customers) to convey the recharge card’s “card advantages, instructions for use, preferential policies, store address and telephone number” . (The waiter will give explanations when serving food or waiting for people)

4. Stores design and produce window posters, cashier cards, and table cards to promote recharge card preferential policies.

5. Store salespeople focus on publicity and promotion, focus on promoting the discounts and benefits of applying for a card to customers ordering food, and encourage them to apply for a card.

Event time May 1, 2016 Event theme: Grand opening reward, sharing delicious food

Option 2

1. Use the original store, namely Jiangnan Guan Soup dumplings are promoted in the store (distributing flyers and coupons). Customers who consume in our store will receive coupons (the specific discount will vary from 1 to 10 yuan depending on the consumption in this store)

3. You can also recharge as much as you want to get store coupons, and the amount you recharge is VIP, SVIP

Catering recharge card marketing plan 2

Hotel recharge promotion plan< /p>

In order to increase the turnover of the restaurant and increase the intensity of membership promotion, after various departments held meetings to study and decide, the restaurant membership card marketing plan for __ is as follows:

1. Recruitment of new VIP membership cards Date: Starting from December 28, __ (store anniversary)

2. New VIP membership card:

1. Membership card price: 198 yuan/membership card;< /p>

a. Old members renew their cards:

_For old customers whose membership is about to expire, text messages will remind them to come to the store to renew their cards;

_Old members renew their cards Discount:

198 yuan/card, a free 158 voucher;

b. Card application for new members:

_198 yuan/card (bare card) ; Or 258 yuan/ticket, get a free 158 voucher;

2. Member promotions:

_Birthday SMS blessings

Member management system to set up members Birthday reminder function, on member’s birthday, the restaurant expresses birthday greetings and invitations to members through text messages;

_Birthday discount:

On member’s birthday, come to the restaurant to dine with your membership card, 4 people For adults and above (including 4 persons), the birthday person will be free of charge (with valid ID), and will receive a designated birthday cake;

_SMS reminders for holidays and in-store special events

< p>In-store holiday promotions are notified to members through text messages

_Points redemption cycle

The store regularly launches member consumption points redemption gift activities, specifying the redemption points for each gift, and members can use their Points can be redeemed for designated gifts;

The redemption period is as follows (16 days per period):

__.3.15-__.3.31;__.7.15-__.7.31;

3. Points management, gift exchange

_Points are based on the amount, and 1 point is earned for every 1 yuan spent (the last digit can also be scored).

During the redemption period, gift redemption:

_When the points reach __00 points, they can be redeemed for an Apple iPhone 4s;

_When the points reach 150,000 points, they can be redeemed. An Apple ipad2 tablet computer;

_With 100,000 points, you can redeem a Canon digital camera;

_With 50,000 points, you can redeem studio photos or fitness cards, etc. ( To be determined)

For points below 500 (not including 500):

Earn 100 points to redeem a 50 yuan voucher;

To reach 3,000 points, Redeem a 158 yuan voucher;

If you have 4,500 points, you can redeem a 188 yuan voucher; and so on.

Note: The redeemed voucher is valid for 3 months and cannot be used on the same day or on major holidays.

_Points are accumulated throughout the member's lifetime. When the membership card expires, the original points will be transferred to the new card after renewal;

_Every time an old member recommends a new member, he or she can enjoy the benefits of the new member. The first consumption points, that is, based on the points earned by the new member's first consumption, the same consumption points will be given to the old member (referrer);

_Member points will start from December 28, __ Start execution.

4. Membership Card Regulations

_This card can only be used to enjoy member prices at the Kitaya Central Yintai store;

_This card is not combined with other discounts in the store Activities are ***exclusive;

_This card is only used as a member's identity certificate. It is not charged and cannot be used for other purposes;

_This card is for personal use only and can be used by up to ten people** *Exclusive, no *** for more than ten people;

_If this card is lost, you need to pay a 30 yuan production fee at the store, report the loss and get a new card;

_This card The final right of interpretation belongs to Shaanxi Xitowu Catering Management Co., Ltd.

3. Promotion

1. In-store promotion (scope: all employees), establish sales awareness of all employees, earn 1 point for each membership card sold, and accumulate 8 points. A 158 yuan voucher will be given to cardholders as a reward;

2. Outdoor, online advertising, Intime and in-store roll-up display, and text message delivery (to highlight store celebrations and the hot recruitment of members).

Catering recharge card marketing plan 3

Sales activity planning plan

1. Activity theme: On the premise that while women need warmth in winter, they also need to be beautiful. Taking advantage of the fact that cash card recharge can be enjoyed by multiple consumers, we launch the "Thanksgiving Winter, Warm and Dazzling" recharge promotion (the title can be more poetic and abstract);

p>2. Activity method: In the form of consumer card recharge, the more you recharge, the more you get, giving customers discounts and convenience;

3. Consumer card name: fashion card, charm card (choose one of the two)< /p>

Four. Promotion of the event: display in pop store windows and cashier counters, verbal promotion and recommendation by clerks;

Five. Event time: November 1, 2011 to December 2011 31st

VI. Activity details:

1. Recharge discount: A. A one-time recharge of 3,000 yuan will get you 300 yuan, which is equivalent to 3,300 yuan in cash; equal to 10% off; < /p>

B. A one-time recharge of 5,000 yuan will give you 800 yuan, which is equivalent to 5,800 yuan in cash; equal to a 16% discount;

C. A one-time recharge of 8,000 yuan will give you 1,500 yuan, which is equivalent to 1500 yuan. 9,200 yuan can be used in cash; equal to 14% off;

D. A one-time recharge of 10,000 yuan will get 2,000 yuan, which is equivalent to 12,000 yuan in cash; equal to 13% off;

2. Event recharge And the discount amount:

A. 40 pieces with a face value of 3,300 yuan are worth ***132,000 yuan;

B. 30 pieces with a face value of 5,800 yuan are worth ***174,000 yuan;

p>

C. 20 pieces with a face value of 9,200 yuan are worth ***184,000 yuan;

D. 10 pieces with a face value of 12,000 yuan are worth ***120,000 yuan;

Explanation : The total face value of 100 consumer cards is 610,000 yuan, the receivable amount is 530,000 yuan, and the gift amount is 80,000 yuan, which equals an average discount of 13% off. If there are relatively few people recharging the minimum amount of 3,000 yuan, the discount may be higher. As low as 15% off.

3. Recharge regulations: A. Customers can recharge consumer cards of various levels with cash or credit cards;

B. Customers can choose to recharge multiple levels of consumer cards;

C. When recharging, customers must leave their real name, phone number and ID number for verification;

D. Every time a customer recharges, the store clerk must register carefully and ask the customer to cooperate with the signature in order to Customer service return visit;

4. Processing process: the clerk recommends to the customer - the customer freely chooses the level of the recharge card - the customer fills in the real information - the clerk checks whether the filled in information is complete - checks with the customer again Whether there are errors - register the customer information (fill in the recharge amount and usable amount) - hand the card to the customer - the customer receives the card - the customer confirms whether the card matches the information - the customer's signature (name and phone number);

5. Usage regulations: A. Customers present a valid consumption card when shopping;

B. If the consumption card is used by a second party, the cardholder must be called to confirm whether it is a gift. Used by others;

C. The amount in the recharged card cannot be cashed, and no change is allowed;

D. When using it, the clerk will complete the relevant registration procedures and require the customer's cooperation to confirm and sign. , for next consumption;

E. The recharge amount is valid within one year (calculated based on the day when the recharge card is applied for);

F. If the amount in the recharge card is not enough for the current consumption, the difference can be made up (Payment in cash or card form);

6. Registration process: The customer presents the consumption card - the clerk checks the relevant information (card amount, user identity confirmation) - deducts the current consumption amount - Register relevant data - customer checks consumption and remaining amount - customer confirms signature (name and phone number);

7. Store clerk recommendation reward: A. Launch a one-time recharge of 3,000 yuan with a reward of 10 yuan per ticket ;

B. For a one-time recharge of 5,000 yuan, each card will be rewarded with 30 yuan;

C. For a one-time recharge of 8,000 yuan, each card will be rewarded with 50 yuan;

< p>D. A one-time recharge of 10,000 yuan will be launched with a reward of 80 yuan for each card;

Note: If all 100 consumer cards are launched, *** the clerk will be rewarded with 2,100 yuan, accounting for 2.5% of the recharge amount of 530,000 yuan. 70*90 poster production problem! The 70x90 poster should be made by photo inkjet printing, so the cost will be lower. In order to make the colors more vivid for photo inkjet printing, RGB mode must be used instead of CMYK. CMYK is used for printing and large-scale inkjet printing. The resolution is 120-150 pixels/inch. Even if you do it very high, ordinary photo inkjet printers will not be able to reach the resolution you set when outputting. High-quality materials: Nitu.com (You need to register an account, download points require points, of course you can also recharge.) 3lian materials (completely free, most of the pictures are taken from Nitu by members with high points.) ==== ＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝＝Finally, upstairs, the image definition set in the software only has the resolution ppi, and there is no concept of dpi. DPI is used on production equipment such as printers and printing presses. Don't get confused and mislead others. Recharge activity plan for beauty salon

Recharge activity plan for beauty salon

In order to ensure that things or work are carried out in a solid manner, it is often necessary to formulate a plan in advance. The plan is formulated for a certain action Specific action implementation details, steps and arrangements. So does anyone know how to write a plan in a standardized way? The following is the recharge activity plan for beauty salons that I have carefully compiled. You are welcome to learn from and refer to it. I hope it will be helpful to everyone.

Beauty salon recharge activity plan 1

1. Learn from the credit card main and supplementary card system and implement the "membership registered card" model

The method is that each As long as the membership card is topped up with a face value of 10% of the recharge amount of the membership card, you can apply for a registered card. Each membership card can apply for up to 5 registered cards. Holders of name cards can enjoy the same treatment as members, but the number of purchases or validity period is directly proportional to the face value. The registered card can be recharged and overdrafted. The overdraft limit shall not exceed 100% of the face value. The overdraft limit shall be borne by the main card holder. The beauty shop shall notify the main cardholder based on the consumption amount of the main card and the sum of all overdraft limits before the value reaches the critical limit. Card holders recharge, otherwise use will be suspended.

The advantage of this method is that your members can use the beauty membership card as a gift (different from borrowing the membership card during the use process, because that is "borrowing", this is "giving", in interpersonal relationships The difference in relationships is huge), you can increase cash flow while also expanding the number of associate members, which is especially useful for customers who think that their consumption needs are limited but need to improve their interpersonal relationships, such as those who originally used treatment cards. Interest in the membership card will increase, and old members will bring in new spending.

2. Promote the "women consume, men spend money" model

An undeniable fact is that more wealth in today's society is still in the hands of men, and they often A woman who cares for or cares about herself is very willing to pay, especially when it comes to women's beauty.

Your store can promote membership cards as gifts from men to the women they like (of course, this item must be properly packaged and promoted), thus expanding the customer base and cash flow. , and you will find that as long as the people and methods of promotion are appropriate, this new customer group will be easier to pocket than women.

3. Cross-industry alliance and joint promotion

It means to unite the clothing, leather bags, shoes and hats, cosmetics and other industries related to the customer's consumption, and select the products from each industry. A suitable company forms a business alliance (not too far away from the two current beauty shops). As long as the customer becomes a member of one of the members, he will be a member of all members of the entire alliance merchants and enjoy various discounts provided by the alliance members, etc. It has the function of various bank credit cards, but it is different from the general form of bank credit cards and is more professional and geographically concentrated.

This move can *share customer resources, expand the potential customer base, reduce promotion costs and increase the popularity of the beauty shop in the long run. This method is not new, but the results show that it is very effective in many cities and industries, and the characteristics of different people's operations will be different.

4. Learn from the conference marketing model and use free training and networking activities to promote membership cards and other in-store products

You can often hold some free beauty, housekeeping, and children's education in your two stores For free training lectures or social activities such as education, start by mobilizing old members to bring their relatives and friends to participate, and slowly expand the scope to form word-of-mouth communication. During the event, you can naturally promote membership cards and other in-store and your brand concepts, which can expand the new customer base. , enhance the popularity and reputation of the beauty shop.

None of the above methods require huge advertising investment. What is more important is customer communication and long-term persistence. Of course, taking advantage of the opportunity of store celebrations and proper publicity can be implemented faster and more effectively. I believe your store already has enough experience in operating advertising methods and store activities, so I won’t go into details here.

Beauty salon recharge activity plan 2

At the end of the year, major beauty salons are also busy and start planning the annual terminal appreciation party. As the name suggests, the purpose of the thank-you party is to further close the relationship with customers and lay a good foundation for the next year's business. We have compiled the key points of the beauty salon year-end appreciation party plan for you, for reference only.

1. Effectively invite customers

One month before the event, hang "Terminal Club" themed banners and posters outside the store, place and display terminal conference prizes in the store, and display products on The exhibition cabinet highlights the brand of the event and creates an overall atmosphere for the terminal event.

Whether you can effectively invite customers directly affects the success or failure of the terminal. For beauty salons with a good customer base, it is recommended to sell invitation letters and attend the conference with free products and services. Firstly, it can determine the number of people and reduce the cost burden of the meeting. Secondly, it can cultivate the mentality of end customers to pay first, which is beneficial to the promotion of the event site.

For beauty salons that do not have a very good customer base, it is undoubtedly more practical and effective to send invitation letters for free. You can invite customers through old customers bringing new customers or dispatching orders in the community. Generally speaking, inviting customers should be based on the actual situation of the beauty salon. Whether it is "selling" or "gifting", "selling" first and then "gifting", or a combination of "gifting" and "selling", all need to be fully considered before implementation.

2. Make detailed plans

Three days before the terminal meeting, the list of participants should be basically determined. For the old customers on the attendance list, call up the files to fully understand the customers' current consumption situation in the beauty salon. For new customers, we must pay attention to guidance and make sales plans in advance as much as possible based on the information fed back by their receipts: such as age, occupation, etc.

Based on the information summary, consider the main lecture content and creative process of the terminal meeting, and formulate a detailed thank-you meeting plan.

The main purpose of the beauty salon's year-end appreciation party is to connect with customers and thank the beauty salon's old customers. In actual operations, beauty salons often have these misunderstandings at year-end thank you meetings:

1. The goal is not clear, and it is not clear what they really want?

Many beauty salons are planning During the thank-you party, I not only hope to make customers happy, but also want to promote the sales of the beauty salon, and also want to expand the influence of the beauty salon. However, if you think about everything well, nothing will actually be better. A thank you party must have a fixed theme, either thanking customers or offering discounts on beauty items. Only with clear goals can we organize a successful appreciation party in a targeted manner.

2. Over-reliance on lecturers, terminal meetings are not equal to lectures.

Some beauty salons tend to rely too much on lecturers for their thank-you meetings. During the entire thank-you meeting, there is no other support except listening to the lecturer. This kind of thank-you meeting cannot arouse the goodwill and interest of customers, and the level of participation is not enough.

3. The planning is not meticulous and details are missed.

A thank-you party requires many details to be taken into consideration. The specific procedures, materials to be prepared, publicity methods, venue arrangements, etc. all need to be prepared in advance. Paying attention to details is an essential factor for the success of the terminal meeting. Is the acoustics of the venue good or bad? Are documents prepared for inviting customers? Are the meeting procedures closely linked? Are the preparations complete and sufficient? All these require the beauty salon to carefully and comprehensively plan and execute every link.

4. The order promotion time and intensity are not enough or the commercial color is too strong.

A successful terminal thank-you party must make customers feel comfortable and should not be too commercial and offend customers.

Beauty salon’s recharge activity plan 3

1. Activity purpose

The beauty salon’s year-end appreciation party will strengthen customer loyalty in the form of old customers and drive sales. Improve beauty salon performance.

Guide and educate customers on consumption and health and beauty concepts through communication at terminal meetings. Use various promotional activities to retain old customers and develop new customer sources.

2. Activity theme

Beauty salon gratitude meeting

3. Activity time

January xx to xx, 20xx

4. Publicity methods:

1. Hang banners outside the store for publicity, with the purpose of attracting customers.

2. Production of promotional leaflets and invitation letters.

5. Activity process and content

(1) Preliminary preparations

1. Host speech

2. Speech by the owner of the beauty salon ) (can add speeches from guest leaders)

3. Invitations, gifts (more than 100 copies), invitation words and activity process cards.

4. Production of beauty salon promotional videos

5. Identification of various personnel. (Performers, award-giving personnel, service personnel, organizers, group leaders, general leaders)

6. Venue-related matters. (Time, location, fees, dining matters, accommodation matters, travel routes, venue layout, stage sound effect settings, materials and personnel in place)

7. Time connection. (check-in time, meeting time, party time, accommodation time, play time, return time, post-maintenance)

8. Program preparation. (Programs can be produced inside the beauty salon)

9. Safety inspection and safety assessment

(2) Sign-in time and matters

The sign-in seat is confirmed and the sign-in service is completed The people are in place, the background music (elegant and progressive) starts, the photography is in place, the guests enter the venue one by one to sign;

The service staff leads the guests to sit down one by one, the tea boy sees the opportunity to pour tea, and the beauty salon owner gives a full reception. (The music switches high and low according to the guests' entry)

(3) Party stage - promotion of the overall image of the beauty salon

After the guests have entered, the music gradually decreases, the lights cut in, and first Carry out 3-5 minutes of atmosphere setting;

To introduce the guests' anticipation, the host enters, the applause stops, the music stops, the chase light cuts in, and the host enters the lyrics.

(4) Beauty salon owner’s speech stage - Beauty salon manager’s thank-you speech After speaking, the host cuts in.

The meeting part ends, the closing remarks of the meeting are given, the music cuts in, the stage of introducing the artistic performance begins, the lights cut in, and the atmosphere is heightened.

(5) Stage of artistic performance——. Staff style display

The artistic performance begins, the music cuts in, the lights cut in, the host enters, and the artistic host delivers a speech.

Then the beauty salon employees performed on stage to let customers recognize the versatile beauticians and deepen their impression of the beauticians.

(6) Start the lottery session

This lottery activity is to strengthen the interaction with customers, so that customers can actively participate in the activities, give back to customers sincerely, and let customers feel the beauty salon It’s also a good time for promotion.

(7) Dinner stage

The dinner service staff will be in place, the guests and leaders will enter, and toasts will be given. The meal can be determined according to the situation.

VI. Customer Invitation Letter to the Year-end Appreciation Party

Dear customers:

Hello! The 20xx Anniversary Appreciation Party jointly created by the beauty salon and the company We sincerely invite you to visit us!

20xx is coming to an end. In order to thank you for your company all the way, our store will hold an annual thank you party on December xx, at which time there will be a wealth of gifts;

You also have a chance to win big prizes! You don’t have to pay anything. As long as you can participate, there will be gifts and big prizes waiting for you! The beauty salon welcomes you!

Beauty Salon’s recharge activity plan 4

1. The purpose and significance of beauty salons’ year-end appreciation party:

Generally speaking, the purpose of beauty salons’ year-end appreciation party is as follows:

1. Be grateful to customers - the end of the year is a busy season for various industries, and customer loyalty should be strengthened in various ways to give back to old customers.

Cultivate the relationship between customers and beauty salons in a pleasant atmosphere, and encourage customers and employees to become friends.

2. Full customer coverage - lock in 90% of old customers in one meeting, so that customers will not be lost.

3. Double the performance - drive sales, improve the performance of the beauty salon, and achieve great results in a short time.

4. Consumption upgrading - within 30 days, B customers will become A customers, and C passengers will upgrade to B customers. Through communication at the terminal meeting, we will guide and educate customers on consumption and health and beauty concepts.

5. Innovate - promote new products and projects to give customers a sense of freshness.

6. Recruit a large number of new customers - 80% of old customers introduce us to new customers, retain old customers through various promotional activities, and develop new customer sources.

7. Absolute transaction - more than 80% of old customers have transactions, and more than 50% of new customers have transactions

8. Delineate employees - employees can generate more than three times the income in 30 days, which is conducive to team stability. , through the influence of supervisory teachers, strengthen the sales awareness of beauticians and improve their sales capabilities.

9. Lock in the future - 80% of customers are firmly locked in, huge industry influence, creating local popularity of beauty salons.

10. Revitalize dormant customers - 80% of dormant customers are activated to make purchases again

2. Various ways to hold beauty salon year-end appreciation parties

Activity format: party + entertainment + thank you + preferential policies + top-up consumption + driving crowds + lottery + dinner party

In terms of activity format, the entire meeting can be connected together with various entertainment programs to combine discounts and promotions , new products, projects, and other sales content are integrated into the game to increase interest and easily achieve sales goals.

3. Themes of various beauty salon year-end appreciation parties

Activity themes: Thanksgiving Appreciation Party, Member Carnival Day, Health Culture Festival, Beauty and Health Forum, Beauty Art Festival, etc.

4. Design plan for the year-end appreciation party of the beauty salon

(1) Main purpose of the activity: Determine the true purpose of the activity and clarify hopes. Customer appreciation, gratitude meetings, cultural festivals, corporate promotions, expert forums, and new project promotions.

(2) Activity goals: Establish the standards and performance amount to be achieved by the activity, store image and customer accumulation level. It must be digital, standardized and measurable.

(3) Activity content: Develop corresponding activity content according to the theme of the activity, which can be in a single form or in a combination.

(4). Activity promotion methods

1. Internal promotion:

(1) Hang banners and paste advertisements inside the beauty salon to attract customers ;

(2). The beautician preaches to customers and delivers event information.

(3). Hang an advertisement for the beauty salon’s annual activity plan to allow customers to learn more about the store’s annual activity plan.

(4) Use the SMS platform to send text messages to customers to inform them of the activity plan.

(5). The beautician calls the customer and conducts telemarketing.

2. External publicity

(1). Carry out promotional activities outside the store.

(2). Distribute leaflets and invitation letters for promotion.

(3) Carry out online advertising.

(4), advertising media, newspapers, television and radio stations.

(5). Outreach association publicity.

(6) External marketing promotion by marketing publicity personnel.

(5) Meeting policies

1. Pre-meeting marketing - Determine preferential policies for activities before the meeting, preparations in advance and target performance.

2. In-meeting marketing - formulate meeting activity plans, activity details, and event promotions.

3. Post-meeting marketing - preferential policies and implementation methods for customers who have not completed transactions after the meeting.

(6) Participant objects of the activity

The main participants of the activity have the following roles: organizer (beauty salon), participant (customer), implementer (beauty salon, Equipment party, audio provider, performer), promoter (advertisers, radio stations, journalists, me), support party (manufacturers, experts, partners).

(7) Event supporters

Activity supporters mainly refer to beauty salon product suppliers and some affiliated parties. A good meeting must have strong support from the manufacturer, and it will have a greater advantage in attracting customers.

(8) Event holding time

The year-end appreciation party of the beauty salon is usually arranged at the end of the year, that is, at the end of December. Many people will also arrange it on New Year's Day of the next year, or Before and after the Spring Festival, all walks of life have to hold various customer activities, especially some supermarkets, which carry out promotional activities in advance.