Sample essay on credit card marketing work (1)

Recently, the operating system has optimized the processing of counter marketing opportunities. While handling business and calling customers, the handling staff will immediately Recommendations for this customer's marketing opportunities appear, and most of the recommendations are credit cards. The optimization of this system has greatly improved the success rate of over-the-counter credit card marketing.

After the system optimization, business opportunities appear before handling business, so the teller already knows in advance that the customer has credit card business opportunities, and the preparation time for marketing is more sufficient and more proactive than before. You can find it during handling business for customers. Make recommendations to customers on time to improve the timeliness and effectiveness of utilizing business opportunities. In addition, no matter whether the customer has successfully applied for a credit card, the teller can also promptly and quickly process the feedback of business opportunity information at the counter, so as to prevent the lag in business opportunity processing from reducing the feedback rate of business opportunity processing at the outlet. It can be seen that this optimization is very powerful and is a "good news". The change of "Dapu Ben" cannot but be praised.

Of course, having an "artifact" does not mean you can sit back and relax, it only means that your platform is good. If your marketing knowledge and skills are poor and you cannot impress and attract customers, it will be in vain. I think a qualified marketer must first have full self-confidence. Only by having confidence in yourself can you eliminate the fear of facing customers, give yourself a clear idea, and introduce products to customers through smooth communication. Comprehensive and solid business knowledge is the source of your confidence. In addition, sensitive response ability, knowing how to guess the psychological changes of customers, language expression skills, and good psychological quality are also indispensable, because in actual marketing practice, customers will not ask you prepared questions at all. So the ability to adapt to situations is very important. Secondly, you should not just stay familiar with the functions of the product, but also have a deep understanding of it. As far as I am concerned, I have not done enough in this area. Although the success rate of marketing has been greatly improved after system optimization, sometimes I am inevitably asked by customers about my lack of words. I feel ashamed. I need to work harder to improve myself in the future. capabilities.

The new system is getting faster and faster. It can not only handle business quickly for customers, but also provide simple and user-friendly marketing products. This is what employees like to see most. In actual work, through the increasingly perfect platform, employees have increasingly mature business skills and marketing skills. I believe that our business will flourish! Credit card marketing work summary sample (2)

As a marketer who has been engaged in credit card marketing at XX Bank for nearly a year, I have always believed that in marketing products, we must have: sensitive response Ability, knowing how to guess the psychological changes of customers, understanding and interpretation of products, language expression skills, and good psychological quality.

After a year and a half of hard work and struggle, during this more than a year of marketing work, there were joys and sorrows, laughter and tears, successes and failures. However, in a short period of time, I deeply realized that no matter what I do, I must have confidence in myself.

In addition to having enough confidence and experience in yourself to engage in the marketing industry, what is more important is your own mentality. I am a marketer who has just been promoted to team leader. I feel very honored to have just been promoted, but invisible pressure is also coming towards me, but appropriate pressure can give me motivation, and here I am also I would like to share it with you. I believe that many colleagues working in the company also have unique insights. Learn from others and use them, only in this way can you open up a world for yourself!

1. Have confidence in yourself.

When I first started working in marketing, I hesitated repeatedly to come in when I wanted to visit customers. I finally worked up the courage to go in, but I was so nervous that I didn’t know what to say. As soon as I opened my mouth to introduce the product, I was stopped by the customer. Just say a few words. Visit after visit failed, and I began to make excuses for myself and complain. But I never realized that while making excuses for myself, I had become quite negative.

Negative emotions had a great impact on my work. Later, when my boss learned about this, he had a lot of chats with me. He told me: "A qualified marketer must first have full self-confidence. Only by having full confidence in yourself can you succeed." Only then can we eliminate the fear of facing customers, give ourselves a clear idea, and introduce products to customers through fluent language." These words are deeply engraved in my mind. Whenever I feel down, I will secretly encourage myself. I firmly believe that as long as I have confidence in myself and the product, I am already half successful.

2. Set a goal for yourself at different times to the best of your ability

Everyone must arrange their work every day reasonably and have a plan and purpose. Avoid a kind of blind positivity, which can also be said to be a kind of directionlessness. This kind of situation is often half the result with half the effort, and the gain is not worth the loss. As the leader of a new marketing team, in addition to myself, I also have to lead the team members. Since I lead a small team, I must have a detailed work plan, reasonable time arrangements, adequate deployment of personnel, good team spirit, etc. wait. Set a goal within your reach for yourself and your team members!

3. Gain the trust of customers instantly

When marketing products, we need to make friends with customers so that customers have a good impression and trust in us. What you say when you first meet with a client is very important, and a good opening is often half the battle. Of course, instantly gaining customer favor and trust is not only reflected in the first meeting. During the conversation, the customer may be indifferent to the marketer for a long time, but changes in some details may win the customer's heart.

4. Learn new knowledge from marketing failures

As the saying goes: "Failure is the mother of success"! In the marketing process, we often encounter all kinds of customers. Maybe you are lucky and meet a customer who is easy to talk to, but there are also times when you are unlucky and the customer specifically gives you a hard time. So if you fail many times, don’t be discouraged. We need to look for the root cause of the matter. Why did it fail? It was because of insufficient professional knowledge or inferior marketing skills. I hope you won’t make the same mistake next time.

The above points are some of my experiences from working as a marketer to the leader of the marketing team. If we can do this: "Grasp the present, learn from the past, and start creating the future. Imagine a better future What does it look like? Make a realistic plan and do something to make it happen today. Clarify your goals and discover ways to make your work and life more meaningful. You will be happier and more successful with credit card marketing! Work summary sample (3)

Credit card marketing work is actually a job that requires time, physical strength and comprehensive mental endurance. As front-line employees of credit card marketing, we must have a clear understanding of these issues. You know. How can we use limited time and limited energy to create unlimited value? Then we need to pay attention to the methods of doing business. There are only three methods of doing business:

1. Unknown visits (such as sweeping floors);

2. Point-of-sale marketing (such as setting up stalls in shopping malls and supermarkets);

3. Group card application (such as for a certain enterprise as a whole) Apply for a card).

Knowing that there are three operating methods also requires you to know the advantages and disadvantages of each operating method, so that you can choose which operating method to achieve performance and success.

1. Unknown visits:

Advantages: low cost; easy to implement; low threshold; self-training

Disadvantages: scattered customers; poor effect; waste of time and money. p>

2. Set-up marketing:

Advantages: Easy to implement; easy to produce volume.

Disadvantages: There is a certain cost; customers are scattered; the effect is average; high-quality customers are not available. Stable.

3. Group card application:

Advantages: Generally, they are high-quality customers; easy to make sales.

Disadvantages: High entry threshold; there will be certain risks. cost.

In fact, I personally think that the best way to work is to use a combination of the above three methods, and they can be transformed into each other. When a credit card salesperson has a group card application activity, while doing this activity, he also needs to allocate energy to prepare for the next activity; or when you are visiting strangers, you also need to allocate part of your time and energy. Come to prepare for the event. After all, group card application can generate volume and high-quality customers.

For banks, credit card sales require a good plan. For a salesperson, credit card sales skills are the key to successful sales.