LeTV and China Everbright Bank jointly announced in Beijing that they will launch an exclusive Everbright credit card for LeTV TV users: "LeTV Fan Card". This credit card will have an online "instant loan" function. Cardholders can obtain bank credit in real time after a quick approval process, which can be used to purchase LeTV's Super TV and LeTV boxes and other products, and realize "installment payment" without having to Go through the cumbersome approval process.

Bank and Internet linkage create new "instant loan" business

Lemi Card's online "instant loan" business is a new online shopping model launched by Everbright Credit Card. It relies on online application for credit cards and cooperates with LeTV to provide customers with one-stop services such as quick purchase of LeTV products, easy application for credit cards, real-time access to bank credit, system background payment for orders, and LeTV delivery of LeTV products, allowing online shopping customers to enjoy Simple and fast financial services and a new online shopping experience for LeTV products.

In addition, the online "instant loan" also includes an "installment function". Customers who purchase super TVs can freely choose to pay in installments and enjoy LeTV's super TVs in advance.

Industry insiders analyze that LeTV and Everbright Bank jointly launched a joint credit card for music fans and created an online "instant loan" business, which is a new model of bank-online interaction. For China Everbright Bank, the launch of such segmented credit cards provides a more segmented product market and is more suitable for launching special services for exclusive groups; for LeTV, it is an opportunity to improve brand loyalty and customer stickiness, Great opportunity to give back to your customers.