Top ten industries with the greatest potential in the future

Do you know which industries have the greatest development potential? Let's take a look at it with me from the employment guidance network for fresh graduates:

1. Sports management

Representative: owner of Dallas Mavericks in mark cuban, ranking 296th in Forbes' 29 global rich list, with a net asset value of $2.3 billion, and having been selected into Forbes' rich list for 8 years.

Sports is no longer just a manifestation of human spirit of striving for progress, but has become a new industry with huge business opportunities. Especially when sports form a certain scale, the relationship between sports and economy becomes more inseparable. Although sports clothes and appliances have made Li Ning [1.9%], Ding Shizong, Ding Shuibo and Xu Jingnan, there is still room for development in China sports industry compared with sports industry powers.

American sports industry contributes 11% to American economy, while China's sports industry only contributes .7%. China's sports industry is still in the early stage of the development of international sports industry, and Yao Ming, as an athlete, has also invested in this industry. The average growth rate of total profit and net profit of sports management companies, which developed partly by using the market-oriented operation mode of international competition exchange, has reached about 4%. Some foreign economists and sociologists predict that sports industry will become one of the four major industries in the world in the 21st century. Its opportunities and challenges coexist, and the key is to find the breakthrough of its investment and development.

the sports industry is a veritable sunrise industry. The most developed country in the world's sports industry is the United States. In the 198s, the total output value of American sports industry accounted for about 1% of its gross domestic product (GDP), ranking 22nd in the total output value of major industries. In the mid-199s, the total output value of American sports industry has exceeded $3 billion. In North America, Western Europe and Japan, where the sports industry is developed, the annual output value of the sports industry has entered the top ten pillar industries in China. As early as 2, the total output value of the global sports industry was as high as $4 billion, and it was growing at an average annual rate of 2%. The sports industry in Australia, Canada, Japan, Britain, Germany, France and Italy accounts for about 1%-1.5% of the gross domestic product (GDP).

the industrialization of sports market in China began in 198s. In the mid-199s, China's sports industry had a relatively complete industrial form and a relatively perfect sports industry system, and China's specific industries such as sports advertising, sports construction, sports mining, sports tourism and sporting goods were fully developed during this period.

In June 1995, the State General Administration of Sports issued the Outline of Sports Industry Development from 1995 to 21, pointing out that it will take fifteen years for China sports industry to gradually build a modern sports industry system that is suitable for the socialist market economy system, conforms to the laws of modern sports, has complete categories, reasonable structure and standardized development. Although the asset stock, human resources and capital appreciation efficiency of the sports industry in China are increasing rapidly, it is undeniable that the sports industry in China is still in the development stage, and the degree of marketization of all links is still very low. It is a shortcut for the rapid growth of sports industry in China to learn from the experience and mode of sports industry management in western developed countries. For example, Beckham, who was once hyped by the media, transferred to Real Madrid in Spain for a series of dazzling business operations, and his wonderful business practices are classic works of sports industrialization.

2. Media

Representative: Chris Murdoch ranked 49th in the Forbes list of the world's richest people in 25.

It is inconceivable that an economic power like China does not have a media tycoon, which is of course related to the fact that the media industry has not been liberalized for a long time.

It is increasingly urgent for China to improve its soft power and strive for the right to speak in international public opinion. With more and more private capital involved in this industry, media giants are bound to emerge. They will integrate TV, radio, newspapers, publishing and Internet to build a three-dimensional media group. At present, the horizontal merger and acquisition of some local radio stations has revealed this trend.

Of course, the birth of real folk rich in this industry needs further liberalization of the public opinion environment.

compared with traditional media, the rapid growth of new media has brought new changes to the media industry structure in China. Judging from the growth rate of various industries within the media industry, except for newspaper distribution and periodical distribution, the output value of other industries has increased to varying degrees. In 27, the total output value of China's media industry was 481.1 billion yuan, an increase of 13.6% over 26.

in China, the development environment of the media industry is gradually optimized, the print media policy is relatively loose, the market access of radio and television media is gradually opening, the market expansion opportunities are beginning to appear, and the scientific and technological content is constantly improving. The media industry is showing a strong industrialization development trend, and the embryonic form of the media industry has taken shape, and the rapid development of the media industry has promoted or promoted the development of related industries. From the perspective of media capital, the process of market-oriented reform of China's media is obviously accelerating, and the relevant policies of the state have also begun to loosen, from the original strict control to the current restrictive entry.

The number of TV, Internet, mobile phone users and Internet users in China is already the highest in the world, and the advertising revenue is growing rapidly, and the media is the fastest growing consumer product. However, the per capita advertising expenditure is only 2% to 3% of that of the United States, and the prospects are good. Most new media users in China are under 3 years old, and a quarter of them have a bachelor's degree or above. The number of listed companies in new media is two to three times that of traditional media. In 27, the online advertising market in China has exceeded 1 billion yuan, with an annual growth rate of 75%. China's online advertising market shows an expected high-speed growth momentum. The next three to five years will be a period of rapid development of new media in China.

3. Cartoon Industry

Roy Disney

Representative: Roy Disney's assets in 26 were $1.2 billion.

at present, China's per capita GDP has exceeded $3,, but the proportion of tertiary industry has been hovering between 3% and 45% for a long time. However, as the core of the modern tertiary industry, the modern service industry, which is mainly cultural industry, is still developing slowly. Therefore, there is a huge gap between supply and demand in China's cultural market, especially the cartoon industry, which is an industrial chain formed by animation, animation, film and television, books, audio-visual products, derivative products and franchise products with cartoon image and brand as the core.

Pleasant Goat and Big Big Wolf

According to statistics, the demand gap of domestic animation program broadcasting market in China is 25, minutes every year, and its production income, derivative product income and international market broadcasting income total 2 billion yuan. With the wide application of digital and multimedia technology, the consumption mode has entered the era of "looking at pictures", and the demand for cartoon culture will be further released. The cartoon industry in China is a "gold mine" to be developed.

With the rise of computer multimedia technology, the production and production of cartoons are facing a new revolution. Disney Company has launched a series of large-scale animated feature films, including The Little Mermaid (199) based on Andersen's fairy tales, The Arabian Nights (1992) based on Arab classics, The Lion King (1994) based on Shakespeare's masterpieces, Strange Destiny in the Wind (1995) reflecting the early colonial life in North America, and the first film is all digital. The launch of these animated blockbusters not only reflects Disney's ability to master new technologies, but also triggers the return of "theater tradition", where people no longer watch TV sets at home but buy tickets to watch cartoons in cinemas. This is a phenomenon that has never happened since TV replaced movies as the most important animation media.

On the other hand, the cutting-edge cartoon industry represented by "DreamWorks" is also rising gradually in the competition with Disney, constantly offering exquisite "animated feasts" to cartoon fans all over the world. It is worth noting that in recent years, the cartoon industry in some non-European and American countries is also gaining considerable development, among which the most typical is the rise of cartoon industry in East Asia represented by China, South Korea and Japan.

In China, the emergence of "China School" organically combined national culture and animation art, and created a beautiful animation boutique, which won respect and praise for china cartoon circles in the world. The foundation of Korean cartoon art is relatively weak, but through exchanges and cooperation with Japanese cartoon circles, it has gradually established its own style and influence. After half a century of rapid development, Japanese cartoon industry has not only established a unique cartoon style, but also established a complete industrial chain, which has become an important part of Japanese cultural and entertainment industry. With the gradual progress of "globalization", Japanese cartoons are also moving towards the whole world with a new attitude.

4. Representative of local clothing brand

Ding Shizhong

: Ding Shizhong ranked 43rd in Hurun Rich List in 29, with assets of 15 billion yuan.

Walking on the streets of second-and third-tier cities, we see more and more local consumer brands. In addition to Anta, Xtep, 361 degrees, Li Ning [1.9%] and other sportswear brands, Yashi and Cabin have also challenged brands such as George Armani and Dzheniya. These factories, which originally played the role of outsourcing manufacturers of western brands more than ten years ago, slowly began to innovate independently and establish their own brands. Although the degree of innovation needs to be strengthened, the laws of nature are slowly broken. The "small fish" learned to "surround the city from the countryside", and surrounded the "big fish" from the second and third tier cities until they were swallowed up.

Sportswear

Now you will find that you can buy clothes with almost the same quality at a fraction of the price of a famous brand. If the design innovation is further strengthened, then the day of the rise of local clothing brands is really not far away.

The rising local consumer brands in China pose a challenge to foreign famous brands, which has become a symbolic trend of China's industrial development. Anyone who doubts this, as long as he goes to the streets of Jinjiang, a small city in Fujian Province, will be deeply touched.

on both sides of a typical 1-meter-long street, there are 34 shops selling various local brand products. It is believed that Nike and Adidas (both of which may have sales in China of about $1 billion this year) are challenged by Anta, Xtep, 361 Degrees, Li Ning, Xingquan, K-Bird and Delphi. Septwolves, Lilanz, Hongxing Baihuo, 365+1, Yashi and Cabeen have targeted brands such as Giorgio Armani, Hugo Boss and Dzheniya.

these names may not sound familiar or even weird. But the reality is that the natural order of things is reversing: small fish are starting to eat big fish. China companies that undertook outsourcing manufacturing services from western brand holders more than ten years ago have successfully launched their own brand products. Usually, the quality of the products they sell is no different from those they used to make for foreign brands.

for example, Anta, Xtep, Peak and 361 degrees. They all started as foundries of foreign brands, but now they have gained international recognition by their own strength and are winning market share in China from Nike and Adidas. The decision to help the national basketball association (NBA) stars has accelerated their pace of moving up the value chain. The popularity of NBA in China is partly due to the participation of China players Yao Ming and Yi Jianlian.

Peak and Anta, which are listed in Hong Kong, sponsor Yao Ming's players in Houston Rockets, ensuring that when NBA events are broadcast in China, they can attract millions of eyes. Driven by these marketing methods, the domestic sales norms of local sportswear brands have expanded rapidly this year. At the same time, the performance of Adidas has fallen sharply. As business flows to local competitors, Adidas retail agents have closed about 1 stores this year. Management talents have also been poached: Zheng Jie, general manager of Reebok China, a subsidiary of Adidas Group, jumped to Anta in late 28.

5. Financial investment

Warren Buffett

Representative: Warren Buffett ranked first in the Forbes global rich list in 28.

Although China's capital market is generally optimistic, international investment masters frequently patronize it. However, the local rich who have made the rich list only by financial investment have not yet appeared. Can Buffett appear in China?

financial companies

will definitely. Because the institutional construction of the capital market is gradually improving, the stock market is gradually realizing full circulation, short-selling mechanism and advanced derivative financial instruments have been introduced in margin financing and stock index futures, the pace of RMB internationalization is accelerating, and global asset allocation is nothing impossible. At present, what is lacking is some time and more advanced financial investment tools. With the investment wisdom of China people, it is not far away to produce world-renowned investment masters and financial tycoons.

Last year, at the headquarters of Shenzhen BYD [2.83% fund research report], Buffett had a wonderful conversation with entrepreneurs and investors in China. Some investors asked: If Buffett is in China, can he succeed? Can Chinese Buffett be born in China Mainland?

Buffett gave a positive answer: "If I were in China, I could achieve the same success." He said that his investment philosophy and investment methods are correct and universally applicable. As long as the investment ideas and methods are correct, China can also create a wealth-creating figure like him.

For a long time, many domestic investors have doubted or even denied the feasibility of long-term value investment in China stock market. However, Buffett unexpectedly declared publicly this time: China can completely copy the Brazilian sample.

In recent ten years, excellent companies like BYD, including Buffett's investment, have appeared in China. With these superstar companies, superstar stocks like Coca-Cola, which made Buffett earn 1 times in 1 years and turned 1.3 billion into 13.4 billion, and Washington Post, which rose 168 times in 3 years, will appear in the future.

China's economy has experienced 3 years of reform and opening-up, and its stock market has soared 25 times in 2 years, with the highest increase of 6 times. Buffett said that the world is paying more and more attention to China. I really want to live a few more years, but even if I die soon, I will firmly believe that China culture and BYD culture will be successful in the world. Good economic development potential and good long-term rising potential of the stock market are the reasons for the emergence of Buffett 45.