An important part of case analysis is the analysis of data. Case analysis data analysis enables enterprises to know what customers and competitors are doing in the market, which is an important way to enhance the competitiveness of enterprises. Then the following is the relevant content I have compiled, hoping to help you.

1. Check the balance of China Merchants Bank via WeChat.

China Merchants Bank's WeChat marketing can be said to be one of the most successful models in China: the official WeChat account of China Merchants Bank Credit Card Center can check the account balance.

After the customer submits the ID card, passport and other documents * * * through the pop-up page, he can query the credit limit and "amount" by binding his own micro signal and credit card information * * *. At the same time, the account can also return some related interactive content of keywords.

This WeChat account has realized some services of telephone banking, and the functions of all other telephone banking are still increasing. WeChat will become the customer service robot of China Merchants Bank.

Starbucks naturally wakes up anytime and anywhere.

Log on to WeChat, add Starbucks as a friend and have a rich interactive dialogue with it.

Busy at work, physically and mentally exhausted, need to refresh anytime and anywhere?

Add "Starbucks China" as a friend on WeChat, just send an emoticon, and Starbucks will instantly reply to your mood, immediately enjoy Starbucks' music album "Nature Awakening", get a track specially prepared for your mood, feel the super power of nature awakening, and ignite the enthusiasm and inspiration of life with Starbucks.

In the process of implementation, Starbucks started with stores all over the country, so that customers who frequented Starbucks first became fans of Starbucks WeChat public platform, and then used activities and other means to let fans recommend themselves to friends, so that fans of Starbucks WeChat public platform broke out in a short time, which has reached more than 200,000 at present!

Starbucks has undoubtedly made a good start for all chain industries. The biggest rule of chain stores' survival lies in fool's execution, simple choice and integrated mode, and Starbucks' WeChat tells us that WeChat can easily realize these things.

Public welfare activities: WeChat registration of the Golden Spring Festival Home Economics Assistance Alliance

The increasing number of Spring Festival travel rush troops is still a major social problem. Faced with the problem of "difficulty in buying tickets", many white-collar workers "find their own way" and begin to seek new ways to go home. Carpooling is one of them.

Since 20 1 1, Jinliufu's "Spring Festival Home Help Alliance", the first public welfare platform spontaneously organized by the people in China, has been established, with more than 3.2 million participants, and carpooling during the Spring Festival has gradually become a popular way to go home.

As a new way of mobile communication, WeChat has strong social attributes. This model relies on the huge audience of WeChat. With the background that it is difficult for Spring Festival travel rush to get tickets home, it was launched in time and reported in major media, which immediately triggered a strong social response.

If you can get through the registration system of the enterprise website by developing a customized reply interface, or go further, you can directly enter the "starting point-ending point" in it, and automatically send out the route information and personnel of carpooling in Spring Festival travel rush. If this effect is achieved, it will effectively reduce the investment in labor costs and enhance the stickiness and interactivity of WeChat fans.

It can also be seen that WeChat marketing is definitely not a single marketing method, but also needs to maximize exposure by means of various marketing promotion methods, and finally achieve the purpose of corporate marketing, expand more marketing audiences, and then gain more brand value benefits.

Second, Lv Yuqiao: After 80s, Shaoyang sold toothpick beef for 300,000 yuan a month.

Character file

Lv Yuqiao, 3 1 year-old, from Chenfangjia Town, Xinshao County, Shaoyang City, now lives in the urban area of Shaoyang City, and is the person in charge of "Xiangqiaojia" toothpick beef.

Wang Yang, 3 1 year-old, born in Shaoyang, now lives in downtown Shaoyang, currently studying for an MBA, and is a shareholder of Xiangqiao Toothpick Beef.

The delicious toothpick beef on the cooked food stalls in the streets and lanes of Shaoyang made a beautiful woman born in 1980s discover business opportunities, and then studied the formula herself, and made an export toothpick beef brand "Xiangqiaojia" with friends on WeChat. It is such a small toothpick beef that has made two girls dream of starting a business and getting rich.

109,65438, Lv Yuqiao and Wang Yang, who are called "the beauty of beef" by fans, told the reporter of Sanxiang Metropolis Daily Chuangzhou Weekly that "Xiangqiaojia" toothpick beef was sold to all parts of the country and countries such as Xinmatai through platforms such as Weibo and WeChat, and became the designated food on high-speed trains in Nanchang, Zhengzhou and Xi 'an. This "Eleventh" Golden Week business is extremely hot, the demand exceeds the supply, and it is urgent to expand the scale. 654381Oct 2, the site of "Xiangqiaojia" cattle raising base has been decided, with an area of about 300 mu, and it will be settled in a mountainous area of Shaoyang County.

Speaking of dreams, the "sisters" firmly said, "Sell toothpick beef all over the world and let foreign friends taste the traditional delicious snacks in Shaoyang".

Set up a stall,

Earn hundreds of thousands, start a business at a loss.

Chen Fangjia Town, Xinshao County, a remote mountain village surrounded by mountains, is the hometown of Lv Yuqiao.

In order to reduce the burden on her family, 16-year-old Lv Yuqiao put down her schoolbag and went to work in Shaodong County. She worked as a worker in a luggage factory and began to get up early and get greedy for the dark.

The business atmosphere in the county town gave birth to the seeds of business in this teenage girl's heart. A few months later, she began to wholesale some goods in the small jewelry city, setting up stalls in the square during the day and at the railway station at night. "At that time, I earned tens of dollars a day, which was much better than working in a factory."

Soon, Lu Yuqiao and some friends who also had entrepreneurial dreams drove cars full of pots and pans produced by Shao Dong to "sell cars" all over the country. And this business model has just begun to rise in Shaodong. At a young age, Lv Yuqiao tried to start a business. In recent years, I have earned more than 800,000 yuan and accumulated the first bucket of gold for starting a business.

From 20 1 1 to 20 13, Lv Yuqiao opened a headdress factory alone in Yiwu, Zhejiang. Unexpectedly, the national economy declined in those years. In less than three years, she lost all her savings earned over the years and was heavily in debt.

Open a teahouse,

Improper "golden rice bowl", determined to start a business

At this time, Wang Yang, who lives in a relatively superior family in Shaoyang, also has a restless heart.

Wang Yang's parents both work in government offices. According to her parents' instructions, after graduating from a university in Chongqing, she should work in an organ in Shaoyang. However, Wang Yang resolutely gave up the job of "golden rice bowl" envied by others, opened a small teahouse in partnership with friends and started a long entrepreneurial journey.

"The teahouse in the street reflects the image of a city." Before Wang Yang opened a teahouse, she either studied abroad or traveled around. She always likes to sit in a teahouse, drink a cup of green tea and look at the beautiful scenery in the street. And this seems to be an important reason why she chose to open a teahouse.

Because of her flexible management, sincere hospitality and a large number of tea customers, she earns at least 65,438+0,000 yuan in net income every month. In 2007, Wang Yang met Lv Yuqiao through a friend's introduction, and two beautiful women with the same entrepreneurial dream hit it off. Speaking of Shaoyang cuisine, they also have a common hobby-eating toothpick beef, a spicy snack.

Sister flowers,

Join hands to start a business and build a "Xiang Qiaojia"

After returning from Yiwu at a loss in business, Lv Yuqiao was idle at home and wanted to do business but had no capital. At that time, the WeChat business was just popular, and she tried to do WeChat business and sell clothes and shoes in the WeChat circle. Even she didn't expect that sales would be so good that she could earn more than 20 thousand a month. A few months later, there are more and more people doing WeChat business, and the competition is becoming more and more fierce.

One day in March, 20 14, a fellow villager from Shaoyang who was doing business in Wenzhou sent her a WeChat: "I used to eat at your house, and the toothpick beef made by your mother was delicious. Can you make me some bags and send them? " Lv Yuqiao made five bags and gave them to that fellow villager. A few days later, the fellow villager said in a micro-chat that after a friend had eaten it, he felt very unique and delicious, and asked her to make 10 package of toothpick beef and send it there.

Isn't it a good business opportunity to sell toothpick beef by using WeChat friends circle? Why not sell toothpick beef yourself?

"The fresh toothpick beef of my family's ancestral secret recipe can be ordered by friends in need." In March of 20 14, Lv Yuqiao sent such a message in the circle of WeChat friends. I didn't expect to receive a list of 30 packages from WeChat friends on the first day, 50 packages on the second day, and 100 packages on the third day ... "In this way, orders are increasing. At that time, I didn't have any equipment or vacuum packaging machine. I make them by hand every morning. Lv Yuqiao said.

Because of toothpick beef, two entrepreneurial girls have merged together. On June 20 14, Lv Yuqiao and Wang Yang discussed: "Can we make this toothpick beef bigger and stronger? Our two sisters will join hands to expand the scale of production and sell toothpick beef to the whole country through their respective WeChat circles. " Do it! The two joined hands to start a business, apply for a certificate, recruit people and decorate the factory. The unique toothpick beef has registered a trademark brand, and "Xiangqiaojia" came into being. After the product passed the inspection, it began to be sold in the WeChat circle of friends. Word of mouth, orders for "delicious customers" from all over the country arrived as scheduled.

"I remember at the beginning of our partnership, the two got up at 5 o'clock every morning and went to the market to buy fresh beef, then cut it, fried it and strung it together. Although the process is hard, it is never sloppy. Due to the good taste of the product,' Xiangqiaojia' has a high reputation and more and more fans are eating. " Wang Yang said.

Sell it online,

Hundreds of agents in China sell well.

Can toothpick beef be sold to the whole country or even the whole world? Many people call it impossible after hearing about it!

"Business opportunity is to turn' impossible' into' possible'. Innovation has no successful experience to learn from. We must be prepared for hardship, and we can succeed if we dare to think, do and innovate! " Lv Yuqiao, who didn't read many books, had his own ideas after years of groping in the business world.

The "Xiangqiaojia", which began to improve, kept returning goods for some time, reaching 50% at most, all because the toothpick pierced the packaging bag. For the sake of credibility, they had to give a full refund. Later, Lv Yuqiao and Wang Yang locked themselves in the office and thought hard, doing experiments again and again in the workshop, and invited the chef of the deli to improve the production technology together.

Many things happen. After thorough improvement, the packaging problem has been effectively solved. In order to save the lost customers, they called one after another to explain and gain their trust.

Last winter, "Xiangqiaojia" received a high-speed rail order. Now high-speed trains in Nanchang, Zhengzhou, Xi 'an and other places sell "Xiangqiaojia" toothpick beef, and hundreds of people across the country fall in love with toothpick beef and become agents. In addition, many overseas Chinese in Singapore and Malaysia have become their loyal fans. Wang Yang, who is in charge of marketing, concluded that toothpick beef took the high-speed train to the whole country, and overseas Chinese changed toothpick beef from "local goods" to "foreign goods", with monthly sales exceeding 300,000 yuan.

Due to the increasing business volume, Lv Yuqiao and Wang Yang are currently expanding their venues, updating their equipment and developing new products. In September 1 1, Lv Yuqiao said on WeChat that "reporting to Hunan Agricultural University has finally fulfilled my college dream." It is understood that Lv Yuqiao is a food major. She said, "Professional people do professional things." On October 2nd, 65438/kloc-0, the site selection of "Xiangqiaojia" cattle breeding base was confirmed, with an area of about 300 mu, and it will be settled in a mountainous area of Shaoyang County. 10On June 5438+05, the "sisters" will go to Beijing with their new products, Fish Zuiba and White Pepper Beef Sauce, and ask the professors of China Academy of Agricultural Sciences for their quality and taste. "When they are free, they are still learning English. When the factory is big, they will export Xiangqiao toothpick beef to all parts of the world! " When it comes to future development, both Lv Yuqiao and Wang Yang are full of confidence.

Chuangke said

"Business opportunity is to turn' impossible' into' possible'. It is an innovation from scratch, changing the inherent way of thinking, dare to think, dare to do and dare to innovate, and the cause will succeed! " -Lv Yuqiao

"How big is your heart, how big is the stage. Only by pursuing dreams can we win the future, and only by striving can we make our career blossom beautifully! " -Wang Yang

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