China's well-known trademarks refer to trademarks that have been recognized as "well-known trademarks" by the competent authorities (Trademark Office of the State Administration for Industry and Commerce, the Trademark Review and Adjudication Board or the People's Court) in accordance with legal procedures.

According to the "Regulations on the Recognition and Protection of Well-known Trademarks" promulgated by the State Administration for Industry and Commerce on April 17, 2003, its meaning can be summarized as: trademarks that are widely known to the relevant public in China.

A well-known trademark is a type of trademark officially recognized by the Trademark Office of the State Administration for Industry and Commerce of China based on the application of an enterprise. It is widely known to the public in China and enjoys a high reputation.

The protection of well-known trademarks is not limited to identical or similar goods or services. When applying for registration or use of different or dissimilar goods, they will not be registered and their use will be prohibited. Therefore, well-known trademarks were given relatively broad exclusive rights.

The "Regulations on the Recognition and Protection of Well-Known Trademarks" states that: Well-known trademarks refer to trademarks that are widely known to the relevant public in China and enjoy a high reputation. The relevant public includes consumers related to the certain type of goods or services indicated by the trademark, other operators who produce the goods or provide services indicated by the trademark, as well as sellers and related personnel involved in the distribution channels.

Extended information:

In addition, according to the provisions of Article 14, Paragraph 5 of the "Trademark Law" promulgated by the state, "Producers and operators shall not use well-known trademarks for goods and commodities." On packaging or containers, or used in advertising, exhibitions and other commercial activities

Well-known trademarks are legal concepts, not commercial concepts or commercial honorary titles. The new Trademark Law clarifies that well-known trademarks are. The nature of trademarks clarifies the management of the use of "well-known trademarks", effectively curbs abnormal and alienated commercial demands, and will definitely promote the legal demand for well-known trademarks to return to the right track.

Baidu Encyclopedia - China's Well-known Trademarks. Trademark

Baidu Encyclopedia-Trademark Law of the People's Republic of China