Citibank's black credit card named Ultima and American Express's black credit card named Centurion were launched on 1999, which was called "the king of cards" by the insiders. Some people say that only with this kind of black card can the "distinguished identity" of the card owner be fully displayed. Because this kind of black card does not accept applications, only banks actively invite customers to join. It is reported that the black card owners of Express are very few 1% top customers. The high annual fee (about 6,543,800 yuan) has become an unimportant factor.
In terms of customer service, banks that launch black cards provide customers with "all-round personal assistant" services. The promise of the bank is: you can do anything you can think of.
For example, a black truck of American Express mainly called the customer service department of the bank in southern France, saying that he and his car were on the same train, but after getting off midway, the car was still on the train. As a result, the customer service department of the express successfully contacted the train company to stop the train, unload other goods, find the car of the card owner and let him continue driving.