222 is the * year of successful listing of * * Bank. In order to better meet the requirements of high-quality financial development and further enhance the comprehensive operating efficiency of all branches and outlets, according to the requirements of the Board of Directors, the following marketing plan is formulated.

adhere to customer-centered, market-oriented, efficiency-oriented, innovation-driven, actively expand the market, improve service quality, and innovate the marketing model, take "short-term detonation and long-term effectiveness" as the guide, focus on steadily increasing savings deposits, expanding credit card customers, exploring mobile banking users, and upgrading marketing wealth management credit products, and pay attention to marketing management with both hands, both hands and two promotion, so as to ensure the "first quarter"

in order to ensure the smooth development of the bank's "good start" marketing activities in the first quarter of 222, the Head Office discussed and decided to set up a marketing activity leading group, with the Market Development Department of the Head Office fully responsible for the activity organization, marketing planning and task decomposition, with all branches and outlets participating. The leading group has an office to be responsible for the coordination and cooperation of the whole system marketing activities. The specific personnel composition is as follows: group leader: * * * deputy leader: * * member: * * network leader * * market development department * * III. The activity time is from January 1 to March 31, 222.

1. All deposits increased by * * ten thousand yuan, of which the net increase of card funds accounted for 2% of the net increase of deposits.

2. The amount of new loans shall be limited within 7% of new deposits.

3. The recovery rate of loans due reaches 97% (of which the recovery rate of loans issued in cash reaches 1%).

4. Interest income * 1, yuan.

5. The NPL collection was * 1, yuan, and the NPL proportion decreased by *%, among which: the NPL cash collection rate was higher than 5%.

6. The card deposit fund is * 1, yuan.

7. there are * POS machines.

222 is the first year to fully implement the State Council's guiding view on accelerating the construction of * * economic zone, and it is also a crucial year for * * to change the growth mode, promote the upgrading of standards and accelerate the reform and development. Doing a good job in the business operation (sending) in the first quarter of 222 is related to the overall situation (to Beixiao Baogong), which is of great significance (the 222 marketing information package is free of charge). In order to do a good job in the implementation of the work in the first quarter and ensure the effective completion of the objectives and tasks, the county credit cooperatives should make overall plans, highlight key points, launch as a whole, and cooperate in many ways to ensure the smooth development of various businesses in the first quarter and open a good situation for the work throughout the year.

(3) focus on the "double decline" of non-performing loans. All credit cooperatives should creatively carry out their work and refine the methods and means of collection. According to different loans, through the establishment of ledger, classified policies, the collection of non-performing loans is carried out by various methods such as bidding, contracting, entrusting, packaging, buyout, agency, auction and centralized collection. First, it is necessary to create a good external atmosphere for clearing and closing non-performing loans, strengthen communication and coordination, and strive for the concern, cooperation and support of party committees and governments at all levels, departments and society for the collection work; Second, continue to strengthen cooperation with local courts, increase the enforcement of successful loan cases, and improve the enforcement rate; Third, it is necessary to carefully analyze the causes and present situation of non-performing loans in combination with regional reality, and then implement many effective methods such as responsibility collection, legal collection, tender collection, and party and government help to clear up non-performing loans, boldly innovate, actively explore, and support advantageous enterprises to merge inferior enterprises to revitalize funds; The fourth is to clear the door. It will be followed by the overdue publicity system of internal employees' self-loan and self-insurance loans. All cadres and workers of rural credit cooperatives should urge the relevant personnel to recover the responsible loans within the prescribed time limit for their own loans, secured loans and related party loans.

(4) while strengthening interest income, realize income diversification. Interest income is the main channel for us to achieve profit control. All credit cooperatives (departments) should put interest collection as the first priority in all work, implement effective measures, increase interest income, and ensure that annual profit control is realized as scheduled. First, it is necessary to strictly implement the system of monthly loan recovery rate, monthly interest settlement for large loans and quarterly interest settlement for small loans. At the same time, it is necessary to increase the total amount of interest and cash interest. Second, it is necessary to strictly implement the loan interest rate regulations, strictly implement the contract interest rate, and strictly prohibit the arbitrary interest reduction and exemption, and put an end to the phenomenon of "running, running, dripping and leaking". Third, we must resolutely implement the responsibility system for loan interest collection. The interest recovery of new loans should be based on the requirement that the recovery rate of new loans should not be less than 97%, increase the collection of overdue loans, strictly implement the interest collection responsibility, and ensure that the interest of new loans is 1% collected. At the same time, we should take the initiative to broaden new business channels and realize income diversification. First, on the basis of doing a good job in traditional business, accelerate the pace of business expansion, deepen the development of insurance agency business by relying on small-scale agricultural loans, strengthen communication with customers, and radiate other insurance businesses. At the same time, actively seek strategic partners, start other agency business, and constantly increase the agency fee income. Second, relying on scientific and technological means to provide customers with value-added services, speed up the deployment of ATM machines and POS machines, improve the card environment and increase the income of bank cards. The third is to enrich the means of settlement services, actively and steadily participate in money market business, and explore new profit growth points. According to the local conditions, we should actively and steadily start the business of bill acceptance, discount and bonds. The fourth is to integrate service resources, strengthen image publicity, effectively seize the market, turn resource advantages into benefit advantages, and continuously improve the operating efficiency of rural credit cooperatives.

(5) leaders take the lead, and all staff are linked up and down. The breakthrough and promotion of every key work is closely related to the leadership, execution and leadership of leading cadres at all levels. Whether this activity can achieve results simply depends on the exemplary leading role of leaders at all levels and the active participation of all staff. From the members of the union team to the front-line employees, they should take the initiative to perform their duties, take the initiative to attack, segment the market according to the reality, and contact the target customers for public relations, forming a new pattern of public relations one by one, hierarchical marketing and overall promotion. All levels should make a list of key target customers, so as to have a clear idea and be targeted. The members of the association subcontract the first-level units directly under the county, the second-level units directly under the county and small and medium-sized enterprises at the middle level of the organs, the township-level enterprises and private enterprises at the grass-roots level, and the general employees subcontract the individual merchants and large-scale farmers in urban and rural areas, as well as migrant workers and deposit and loan customers within their jurisdiction, forming a trapezoidal development and leaving no blank marketing and public relations pattern. It is necessary to fully mobilize the initiative of all staff, fully tap the social potential, and make full use of the social relations of employees to pay close attention to all business work.

The specific content is:

(1) 45 points for deposit task.

(2) 22 points for the task of collecting interest.

(3) 8 points for the task of reducing the determined amount of non-performing loans.

(4) 5 points for card deposit.

(5) The recovery rate of matured loans is 2 points.

(1) deposit scoring method: based on the balance of deposits, the score is assessed according to the proportion of accumulated tasks completed.

(2) Scoring method of interest: assessment and scoring shall be conducted according to the proportion of cumulative task completion, and monthly assessment shall be conducted and calculated at the end of the quarter.

(3) Scoring method for the decrease of the determined amount of non-performing loans: assessment and scoring shall be conducted according to the proportion of the cumulative tasks completed.

(4) scoring method of card deposit funds: score according to the proportion of cumulative task completion.

(5) Scoring method for the recovery rate of loans due: if the recovery rate of loans due in the current month reaches more than 97%, the score will be full; if it fails, the score will be zero.

(1) On the premise that the funds deposited in the card have completed the task, cash 1 yuan will be awarded for every increase of RMB 1 million in the deposit, which will be cashed on January 1st and calculated at the end of the quarter. If the balance cannot be kept rising, the bonus will be returned according to the decrease.

(2) each credit cooperative (department) is equipped with a POS machine to reward the cash 5 yuan of the manager; Those who fail to complete the task owe a credit union (department) a cash 5 yuan (the data is subject to the statistics of the electronic banking department, which is calculated at the end of the quarter).

(3) At the end of the quarter, cash prizes of 2, yuan, 15, yuan, 12, yuan, 1, yuan and 8, yuan will be awarded to the top five credit cooperatives respectively; The top three credit cooperatives who completed a single task were awarded cash: RMB 5,, RMB 3, and RMB 2, respectively.

(4) for the credit cooperatives that fail to complete the task and rank in the bottom three, inform the community team of the county and refrain from talking.

(a) all credit cooperatives (departments) should formulate specific and specific implementation rules according to this plan and the actual situation, so as to ensure the smooth implementation of the tasks of this agency (department) in the first quarter.

(3) The county union will implement the system of guaranteeing the leadership and the department (room). After the activity, it will be assessed according to the performance of the credit union (department).