1. Advantages

1. Fast

? The biggest advantage of internet marketing is that it is fast, and the daily newspaper has to get the material one day in advance, and it takes time to publish. But the network is real-time and timely.

internet marketing

2. quasi

? Internet marketing can accurately market users in multiple dimensions such as age, gender, occupation and region. For example, with a rotten DSP, users click on a sweater in Taobao, and then go to Weibo to find that this sweater appears in the recommendation. The result of tracking the user's path and repeating the exposure is to increase the probability of users buying. This is indeed more effective than large-scale advertising.

3. province

? Internet marketing can narrow the scope of delivery and reduce marketing losses; Secondly, the online media is flooding and the price is declining. The price of the same article in online media is much lower than that of offline media such as paper media, and it is even more free from the media.

4. refined

? Compared with offline media, online media has less restrictions on typesetting, and can add pictures, expressions, animations, videos and so on without affecting the appearance. I can imagine that the material is rich, but the content can be refined? Secondly, the network media has a huge base. If you want to shine, you have to rack your brains to get the title party, which is also a kind of exquisiteness for words.

5. Wide

Take Sina Weibo Topic List as an example, you can get more than 4 million readings in one hour, which is beyond the reach of offline media (and the data is difficult to monitor).

6. Monitoring

Internet media marketing promotion can add monitoring codes and count traffic sources, which is very valuable data evidence for long-term marketing. This is the data source of precision marketing, and it is also the place where online marketing saves money.

7. Convenient

? Marketing visualization, search your promotion articles on Baidu to know when your supplier sent it and on which website.

8. Enrich

? There are many ways to choose. Content marketing can make articles, posters and videos, and hard and wide distribution can choose patches, open screens, rich media and so on.

2. Disadvantages

1. Lack of trust. In the environment of Internet marketing, both parties lack opportunities for direct communication.

2. Experience marketing is restricted, which is an important part of traditional marketing. For Internet marketing, it is difficult for a normal person to transmit several basic feelings, such as taste, touch and smell, through the Internet.

3. Technical and safety issues need to be improved.

4. The price problem, with sufficient information on the Internet, makes it unnecessary for consumers to compare prices here and there, and they can shop around just by browsing the websites of merchants. However, for merchants, it is easy to trigger a price war, which will reduce the profit margin of the industry or lead to both losses.