When advertising, all kinds of commonly used advertising software will be used.
The most commonly used ones are: 1, Photoshop: powerful image processing and design software, the use of common tools, the use of layers, channels, paths and filters, the artistic processing of pictures and advertising design, the post-processing of decorative renderings, and the synthesis of images.
2. Illustrator: powerful vector drawing software, master the basic methods and ideas of graphic design, the application of pattern design, logo design, product design and stunt synthesis, design the CI scheme of corporate image, design various schemes LOGO and application packaging system, and design and manufacture electronic greeting cards.
3.PageMaker: international graphic typesetting software, mastering the basic methods and ideas of graphic design typesetting, the principles and applications of spot color printing, four-color printing and color separation processing, advertising posters and posters, mixed typesetting effect of various colors of graphics and texts, small advertising single page, folded or multi-page small picture book, design drawing board, index page of catalog page, HTML page.
4.Acrobat: electronic publishing software, mastering the basic methods and ideas of editing PDF files, the principles and applications of making, outputting, encrypting and browsing PDF files, editing multi-page PDF documents, extracting and compressing web pages, adding digital signatures and encrypted files, and the knowledge of form output values and data collection.
5.CorelDraw: Powerful graphics processing software, vector graphics creation and editing, text editing and special effects processing, document typesetting and printout, which can make billboards, street signs, stamps, tickets, product packaging, book cover design, company logos and brochures.
At present, there are more than a dozen commonly used advertising software and many auxiliary tools. Friends engaged in advertising production need to know more than that.