It’s Citi
Yesterday at 3 pm, Mr. Weill, Chairman and CEO of Citigroup, cut the ribbon in front of the Shanghai Puxi branch of Citibank and welcomed him into Citibank The first individual resident customer in mainland China. This is the first day of business for the first foreign-funded bank to operate personal retail business in mainland China. Mr. Tang Haisong, CEO of Yitang.com, became its first customer.
When customers enter the door, they first face the financial advisor. The cash counter is hidden on the second floor.
Walking into the bank, they go straight to the form-filling counter. After writing a lot, they go to the counter to queue up... This is Domestic residents’ habitual actions after walking into a bank. But at the Puxi branch of Citibank, the first person to greet you is a smiling financial advisor. The cash counter most commonly seen by domestic residents is hidden in a corner on the second floor.
Kan Xiaohong, after studying in Canada and returning to China for more than a year, was transferred from the Pudong branch of Citigroup to the Puxi branch to work as an ordinary financial consultant. “You can open foreign exchange time deposits, current deposits and checking accounts at Citibank. Now is the promotion period. Customers whose monthly average daily total deposit amount is not less than (or equivalent to) US$5,000 will be exempted from the monthly service fee of RMB 50. Or US$6." This was her opening statement when introducing her business to reporters.
Citibank Puxi Branch is located on the first floor of the Peace Hotel, No. 19, Zhongshan East 1st Road, Shanghai. The bank's door faces the Bund. President Zhu of the branch told reporters that the role of financial consultants is to provide customers with better services. Although the variety of bank financial management services cannot be fully expanded due to policy restrictions, this banking service method will allow more domestic residents to use it in the future. accept. Since yesterday was the first day of opening, there were no other customers except Mr. Tang Haisong. However, judging from the inquiries, the days after the opening should not be deserted.
If you become a Citi customer, you can get a card with the customer account number and the name and phone number of the financial advisor. With the help of the financial advisor, the customer can handle currency purchases and sales, check exchange rates, and make regular payments. All financial management matters such as deposit renewal and fund transfer.
You must deposit US$100,000 to become a Citibank VIP
In Citibank’s brochure, the reporter saw this stipulation: “If the average daily comprehensive account deposit within a month If it is less than US$100,000, you must pay a monthly service fee of RMB 100 or US$12.” This brochure introducing Citi’s VIP business and its prominent location on the Bund fully demonstrate Citibank’s policy of “dislike the poor and love the rich”. Strategy. This also proves the view generally held by the domestic banking industry: When foreign banks enter the Chinese market, they will not compete with Chinese banks for outlets or attract depositors. They only need to take away 20% of the high-quality customers in the market who bring 80% of the benefits. .
Mr. Will, President of Citigroup, told reporters that Citigroup will bring its best business to China. The Chinese market is developing too fast and needs too much attention. But it is self-evident which customers Citi focuses on and to whom it provides high-quality services around the world.
Hong Kong's Bank of East Asia was also allowed to operate foreign exchange to domestic residents yesterday.
On the left side of the second floor of Citibank Puxi Branch, there is a must-have item in any unit - the bathroom. Since there are no warnings, it is easy for customers to use. After consultation, it was confirmed that the bathroom can be used by customers. Whether banks need to provide toilet facilities for customers is an issue that has never been paid much attention to. However, seeing the clean floors and facilities inside, many people will use their brains to consider whether to become customers of foreign banks. . At press time, the reporter learned that the Bank of East Asia in Hong Kong had become another foreign-funded bank approved by the People's Bank of China to engage in comprehensive foreign exchange business. Xiamen International Bank is the first joint venture bank, Citibank is the first wholly foreign-owned bank, and Bank of East Asia can also be regarded as the first foreign-funded bank registered in Hong Kong to engage in foreign exchange business. The battle has begun. (Wang Haijin)
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