Product managers need to consider many factors such as target user characteristics, competitive products, and whether the product fits the company's business model. Generally speaking, product managers manage one or more tangible products. However, product manager can also be used to describe someone who manages intangible products such as music, information, and services. The role of a product manager in the tangible products industry is similar to that of a project director in the service industry.

Related Notes

The job description of a product manager is still very different, varying from person to person and company to company. Even within the relatively homogeneous high-tech industry, job descriptions vary widely from company to company.

But it is generally believed that the responsibilities of a product manager mainly include: The product manager is responsible for investigating and determining what kind of products to develop, what kind of technology, business model to choose, etc. based on the needs of users. And promote the development organization of corresponding products. She or he must also coordinate R&D, marketing, operations, etc. according to the product life cycle, determine and organize the implementation of corresponding product strategies, and other series-related product management activities.

In the financial services industry, product managers are typically responsible for managing a product (such as a credit card portfolio) and its profit and loss, as well as determining its business development strategy.

The work content of the product manager includes demand collection, demand analysis, demand implementation, project tracking, project launch, data tracking and training of business personnel, assisting operations, sales, customer service, etc.