During the Spring Festival, the Shanghai Pudong Development Bank Credit Card released a song "Our Story Starts from No Money", which was given to foreigners working in other places. It sang about the concerns of foreigners and about family members. blessing.

Of course, in order to let local out-of-towners feel more sincere blessings, Shanghai Pudong Development Bank Credit Card has united 12 different brands to speak out together and send blessings to local out-of-towners, and has released a set of The copy of the blessing poster is as follows:

Our story begins with Fang Tai’s kitchen;

Our story begins with Foton Motor;

: Our story begins with It starts with Harbin Beer;

Our story starts with a glass of wine;

Our story starts with the film method;

Our story never fails. boots;

Our story begins with natural herbal skin care;

Our story begins on a CF desert island;

Our story begins with It starts with a 10% down payment;

Our story begins with Haier Light Life;

Our story begins with HNA;

Our story begins with Hengan start.

The Shanghai Pudong Development Bank Credit Card is very considerate, understands you who are out of town, understands the difficulty of working in other places, and always cares about you.

Joining 12 major brands to send blessings together, such a heart-warming gesture warms the hearts of outsiders in every city.

At the same time, it also conveys the warmth and value of its brand to outsiders in the city, making people feel that Shanghai Pudong Development Bank Credit Card is warm, humane and understands you so well.

So, after reading this set of poster copywriting for brands to jointly send blessings, as copywriters, we can feel that festive elements are important in copywriting during the Spring Festival and holidays.

Another, more important thing is to accurately locate the target group, such as "outsiders", and then focus on the characteristics of the target group "outsiders" and tell them simply and directly, warmly and powerfully.

Ye Xiaoyu copywriter, author of "New Media Copywriting Creation and Dissemination", WeChat public account: Ye Xiaoyu Paopaopao (talkto520)