Professionally speaking, virus marketing is a self-replicating virus spreading process, which uses existing social networks to enhance brand awareness or achieve other marketing purposes through virus spreading similar to pathology and computer.

Viral marketing

Second, what are the characteristics of virus marketing?

1, with fast propagation speed.

Viral marketing is a spontaneous and extensive information promotion. It is not delivered to everyone in society in a balanced, synchronous and indiscriminate way, but through channels similar to interpersonal communication and group communication, consumers will deliver product and brand information to those individuals who have some connection with them.

2. Efficient reception

There are some insurmountable defects in advertisements in mass media, such as strong information interference, complex acceptance environment and serious defensive resistance of the audience. For those lovely "viruses", the audience obtained them from familiar people, or took the initiative to look for them, so they naturally had a positive attitude in the process of accepting them. Therefore, spreading from friends circle and WeChat group can make viral marketing overcome the noise influence in information dissemination as much as possible and enhance the communication effect.

3, the update speed is fast

Network products have their own unique life cycle, and generally come and go quickly. The spreading process of viral marketing is usually an S-shaped curve, that is, it starts slowly, accelerates when it reaches half of the audience, and slows down when it approaches the maximum saturation point. In view of the attenuation of viral marketing communication power, we must transform communication power into purchasing power before the audience is immune to information in order to achieve the best sales effect.

4. Charming

Attractive product and brand information, a beautiful coat wrapped in advertising information, breaks through the "firewall" of consumers' alert psychology and urges them to complete the transformation from pure audience to active disseminator.