1. Brush comments
Brush comments with a brush. Many people brush comments with a brush and find a very cheap one when they feel that others are asking too much. After paying the money, they will be blacked out. This is the most common fraud method. I advise sellers and friends not to brush the bill. Being cheated is a trivial matter, but it is not good to close the store.
2. Phishing fraud against account information
Usually, scammers send fake email ID with links by impersonating Amazon. When the seller clicks on the links, these links will be redirected to another new website, which will ask the seller for account credentials and credit card information. To this end, Amazon launched a two-step verification code to avoid this fraud. As a seller, you should have an understanding of this kind of fraud.
3. Logistics distribution failed
Some unscrupulous buyers claimed that they had not received the goods after purchasing them and demanded a refund or re-delivery. Sometimes it is also possible that the buyer did not receive the goods. This requires the seller to take appropriate measures to choose a logistics service provider with tracking information to ensure the receipt information of the goods.
4. Return and refund fraud
Returns and refunds are an inevitable part of sellers. After receiving the goods, some buyers claim that the products they bought are not new or damaged, and ask the seller to refund or return them, and then exchange them with an identical but damaged old one. In this case, the seller can only test the quality of the product before delivery, and buy some stickers to prevent this kind of fraud.
5. Sponsored advertising fraud
If your Amazon PPC budget runs out at the beginning of the day, you are probably the victim of Amazon sponsored advertising click fraud. Because someone may click on your Amazon sponsored product advertisement maliciously until your budget is completely exhausted.
6. Infringement, extortion and fraud
It is said that a swindler applied to register a large number of trademark brands in Britain, and then blackmailed the sellers who had no brand record and had better sales in the store, complained about the brand infringement of the sellers, and took the opportunity to extort a sum. It is necessary to suggest that sellers do a good job of brand filing on the platform, so that scammers have no time to drill.
how can sellers protect themselves from these frauds?
1. report suspicious behavior to Amazon, or go to the help section of the seller's center, enter your questions and ask them to reply;
2. Ensure the security of your sales account information, change your password regularly, set up two-step verification for the seller's account, and ask Amazon immediately if you receive an email that requires the seller to provide personal information;
3. Learn to identify the true and false buyer's email ID. Usually, the email received by the seller from Amazon always ends with @. If you find that the email has grammar or spelling mistakes, you should pay more attention;
4. use FBA logistics;
5. Then maintain a good reputation;
6, brand filing, brand filing can not only prevent fraud but also prevent follow-up, and can build a kind of trust with consumers.
in a word, don't mess with suspicious emails, and report any problems to Amazon platform in time.