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Can Alipay’s new “rental” function end the phenomenon of black intermediaries?

Alipay rental will have a certain impact on black intermediaries, but it will definitely not end in a short time.

First of all, Alipay has certain advantages in renting a house, and it has certain lethality for black intermediaries.

For renters, the biggest selling point of Alipay rental is that the property is authentic, and renters with a Sesame Credit score of more than 650 are exempt from the deposit. For landlords who maliciously evict guests and increase rents at will, tenants can also leave negative reviews, which will be included in the other party's Sesame Credit rental file.

Compared with the traditional one-pay-three deposit, Alipay’s zero payment will greatly reduce the financial pressure on tenants, so from the perspective of tenants, they may prefer Alipay to rent a house .

Secondly, it is too early to end black intermediaries.

First, the current Alipay rental market is mainly in the apartment sector, and has not yet covered all personal housing on a large scale.

Secondly, a large part of the homeowners who actually own idle personal properties are elderly people, and they are not good at using Alipay.

Third, from the perspective of the landlord, it is preferable to collect a deposit, because in this way, any damage to the tenant’s house in the future can be deducted from the deposit. If a tenant defaults on rent, this is also a liability to the landlord. a kind of guarantee.

And landlords are not willing to go to the trouble of collecting rent every month, but are more willing to collect rent for several months at a time.

Fourth, the offline intermediate regionalization is relatively strong.

For example, when you want to find a house in a certain area, you can go to the agent in that area to look for it. This can save a lot of screening time, and you can also pay a viewing fee, and the agent can find a suitable house for you. house until you are satisfied with it.

If you rent a house through Alipay, the tenant needs to call the landlord one by one, which will inevitably increase some time and energy costs.

So when it comes to renting a house with Alipay, black intermediaries will definitely be affected to a certain extent, but it will definitely not end for the time being. Just like although online shopping is very developed, offline entities still survive.

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