Telemarketing in the United States began in the late 1970s and early 1980s. It is currently the most developed and prosperous country in the global telemarketing market. According to statistics from the Direct Marketing Association: Telemarketing practitioners in the United States There are 6.5 million employees (accounting for 3% of the total employed population at the highest period), and there are more than 80,000 companies engaged in telemarketing services; the United States’ expenditure on telemarketing in 2002 was US$80.3 billion, and telemarketing expenditure increased to US$104.8 billion in 2006; The number of people in the United States who shop by phone accounts for up to 45% of the total population; the value of telemarketing related products in the United States is as high as 500 billion US dollars. According to statistics from the British Telemarketing Association (CCA): there are more than 5,000 registered telemarketing centers in the UK, with a telemarketing employment population of 350,000 people; in Scotland, telemarketing is an industry supported by the local government, with more than 46,000 telemarketing personnel.

Telemarketing in Taiwan began around 1988. Telemarketing was initially used in the sales of credit cards, and later in the insurance industry; due to its very good performance, it was later expanded to other financial products and other types of products. commodity. There are more than 20 industries in Taiwan that have achieved high productivity and performance through telephone marketing alone. The outsourced telemarketing market in Hong Kong, China, has matured after more than 10 years of development.

In mainland my country, telemarketing business has been widely used in inbound calls since 1999 and in outbound calls in 2001. The methods include database cleaning, market research, customer care and finding potential customers. host. In 2003, outbound telemarketing showed a development trend, focusing on selling telecommunications products, software, and credit cards. With the improvement of people's awareness, more and more management consulting companies are also actively using telemarketing for marketing. The "non-contact economy" caused by SARS in 2003 directly promoted the use of telephone sales by Chinese enterprises and institutions. or provide consulting services. Outbound telemarketing, which mainly sells telecommunications products, software, and credit cards, is showing a development trend. DELL should be the first company to truly engage in telephone sales in my country. Its performance in just five years in my country shows that the sales model of telephone sales is successful in practice in my country.