Amazon’s follow-up sales 1: R mark + brand registration

R mark + brand registration can be said to be one of the most orthodox official channels for Amazon’s follow-up sales. When we have After the brand is registered, once it is copied and sold, you can go to Amazon to complain about the other party's infringement. But the premise is that you have passed the brand registration and have the protection of the product brand. Of course, you need to know that this method of rushing to sell is not actually very effective. "How to send an email to complain and drive away 90% of the follow-up sales?" Amazon's follow-up email template is coming! 》

Amazon’s follow-up sales 2: Brand Gating

Brand Gating may not be tried by some novice sellers, because Brand Gating is Amazon’s control policy for big brands’ follow-up sales. If you If your product has passed the Brand Gating review, then if you sell Brand Gated products, you need to provide the manufacturer's invoice and obtain their brand authorization before you can sell them, and you have to pay each brand fee. Therefore, this method is generally only done by big sellers.

Amazon’s follow-up sales three: Exclusive program Amazon Exclusives

Exclusive program Amazon Exclusives is a service provided by Amazon to companies selling unique and innovative products to help them develop their brands and quickly Reach out to customers. Sellers who join the Amazon Exclusives program are eligible to receive product marketing and branding support to increase brand awareness of creative products.

Amazon Four: Test Buy

Test Buy is a commonly used method for sellers to place orders by contacting reliable buyers. If you send a warning letter to the other party and the other party still does not cancel the follow-up sale, you will continue to send a warning letter telling the follow-up seller to complain to Amazon if they do not cancel the sale.

Amazon rushes to sell five: short the other party’s inventory

The principle of short selling the other party’s inventory is to use Amazon’s payment pending mechanism to make the order pending reach the state of zero inventory of the other party. In this way, using the buyer to short-sell the seller's inventory means that the product will be automatically removed from the shelves.

Amazon's follow-up sales six: Transparency Program "Transparency Program"

Transparency Program "Transparency Program" is a program that Amazon has just launched. Simply put, after participating in the Transparency Program , brands can purchase a certain number of traceability logos from Amazon. Each logo will generate a unique QR code, and this QR code will correspond to the product SKU you participate in the transparency plan. When an FBA follower wants to follow your product, they must obtain your traceability logo and paste it on the product packaging box. Otherwise, it will not be able to enter the Amazon FBA warehouse. Then your product will be able to prevent follow-up to a certain extent. Sell ??by.

Amazon’s Follow-Up Sales 7: Real-time Monitoring of Follow-up Sales

Monitor a certain product or a follow-up seller in real time, and keep abreast of the follow-up sales information of the products in your store. This allows sellers to deal with follow-up sellers in a timely manner and helps sellers stop losses in time when they are followed up by sellers.

The above are several ways to follow up on sales that I will share today. For sellers, it is almost impossible to completely get rid of follow-up sales. It is best to plan ahead, protect the brand, and then learn to use various means to drive away follow-up sales.