1. What is MCC?
Merchant category code (MCC) consists of four-digit codes. Set by the acquiring institution for the contracted merchants, it is used to indicate the transaction environment of UnionPay cards, the main business scope and industry affiliation of merchants, and it is the main basis for judging the settlement fee standard of domestic interbank transactions merchants; It is also one of the important basic data for the analysis report of UnionPay card trading industry and the risk management and control of UnionPay card business.
I don't think non-payment professionals know this. Maybe they don't care so much, they just swipe their credit cards (debit cards) until one day, inexplicably, they received a card seal or a text message from the bank, and he was dumbfounded.
Second, the MCC code query
Merchant number is 15 digits: organization code (3 digits)+region code (4 digits)+merchant type (4 digits) (red line)+merchant serial number (4 digits), where the merchant type is MCC code. The following figure shows the purchase order after credit card (debit card) consumption, and 8- 1 1 digit: 58 12 is MCC code.
Third, what's the use of MCC?
In fact, the most fundamental function of MCC is not to use it for differential pricing, but to identify real business industries and application scenarios, so as to facilitate risk control, statistical analysis and so on. Specifically, in addition to pricing, MCC has the following functions:
Risk control-different industries have different risks, such as department stores and snack bars. Therefore, monitoring chemicals has become an important part of trading risk control and the basis for the implementation of relevant national risk policies. For example, some card issuers are very concerned about the credit card (debit card) transactions of wholesale merchants, and even control the upper limit of a single transaction for designated types of wholesale merchants. China's foreign exchange administration also conducts domestic foreign currency card transactions in consumption abroad, which are also divided into three categories according to MCC: total ban (such as 7995- gambling), amount limit (such as a single transaction of some MCC can't exceed 5,000 US dollars) and complete liberalization.
Statistical analysis-used to analyze the consumer behavior of customers or the transaction characteristics of institutions. Through the changing trend of transactions under different MCC, we can analyze the operating conditions of different industries and even predict the industry prosperity index; Specific to a customer, you can also accurately understand the customer's consumption habits and identify potential risky transactions such as fraud and counterfeiting in time.
Marketing promotion-In the era of big data, based on the analysis of different transaction characteristics of customers, customers can be pushed in a targeted manner, such as pushing decoration information to customers who just bought real estate, and pushing maternity products information to people who consume maternity hospitals.
The basis of points and cashback-China is priced according to MCC, and the United States and other countries also implement differential pricing for eight categories of industries. The issuing bank will implement different points and cash back policies for cardholders because of different MCC rates. Therefore, whether MCC is filled in accurately is also related to the vital interests of every consumer.
Explanation:
Standard category refers to all MCCs not specifically mentioned in preferential category, reduction category and special category.
The preferential categories mainly include supermarkets, large warehouse supermarkets, water and electricity payment, refueling, transportation and ticket sales.
Relief mainly includes non-profit medical institutions, non-profit educational institutions, non-profit charitable and social welfare institutions.
Special categories mainly include credit card (debit card) repayment.
Now, we have a general understanding of MCC code. MCC code is an important factor for credit card issuers to measure whether you have points as a consumer.
Finally, I will give you an analysis of the card raising method of 25+3+ 1:
25 transactions (100- single consumption within 500 yuan) were relatively small.
3 transactions (single transaction does not exceed 30% of the quota).
1 transaction (single transaction does not exceed 60% of the limit), and the amount is relatively large.
1, 25 small credit cards (debit cards), this is not necessarily 25, here is about 25. We have always said that if the card is intensively cultivated, it will be more than 20 per month, and if it is cultivated in general, it will be more than 10. If it is good, it will be more than 20 per month.
2. 3 Intermediate consumption shall not exceed 30% of the card limit, for example, your 10000 limit, and generally the limit of 10%-30%, that is, the limit of 1k-3k, which can be handled flexibly according to your own situation.
3. 1 large consumption. From the perspective of risk control, each credit card (debit card) should not exceed 60% of the total number of cards, such as 10000, with a maximum of more than 6000. This kind of large consumption can be controlled at 30%-60% of the card amount, but it cannot exceed 60%.
4. Small consumption is generally operated from Monday to Friday, and medium and large consumption is generally operated on Saturday and Sunday or when traveling.
How to arrange the specific consumption time and amount? For ordinary office workers, we provide a credit card (debit card) scheme for your reference.
Credit cards (debit cards) are swiped in four time periods: morning, noon, afternoon and evening.
6: 00 am to 10: noon: 1 1 to 3 o'clock; Afternoon: 4 pm to 7 pm; Evening: 7: 00 to 10.
The specific method is as follows:
Answer: I mainly buy breakfast in the morning, mainly supermarkets, convenience stores, bakeries and grocery stores. The amount is between 10 yuan and 100 yuan.
B, noon: lunch, mainly brush: restaurants or restaurants, convenience stores, bakeries, etc. 100 yuan to 2000 yuan.
C, afternoon: dinner, main brush: restaurant or restaurant, etc. 100 yuan to 2000 yuan.
D. Evening: shopping, daily recreation: department stores, supermarkets, fitness, bars, beauty salons, bowling, ktv, cinemas, etc. 100 yuan to 5000 yuan.
E. Make other arrangements on Saturday and Sunday, and adhere to the principle of swiping high-end merchants to simulate real consumption and swiping credit cards (debit cards). Saturday is a time for many people to rest, so both moderate consumption and large consumption can be spent in these two days, usually a small amount can be brushed from Monday to Friday.