1. High-end brand: MUJI is positioned as a high-end brand in product design, quality and price. It pays attention to simple design style, emphasizing functionality and durability to meet consumers' demand for high-quality daily necessities.
2. Pragmatism: Muji's products take pragmatism as the core concept and pursue simplicity, practicality and functionality. Its products cover household goods, furniture, clothing, stationery and other fields to meet the needs of consumers in their daily lives.
3. High quality and sustainability: MUJI pays attention to product quality and sustainability. It selects high-quality materials, pays attention to environmental protection and sustainability in the production process, and provides consumers with a longer use experience.
4. Relatively high price: Because MUJI is positioned as a mid-to high-end brand, its product price is relatively high. Consumers usually have to pay a certain price to buy Muji products, but they can also get high-quality products with a sense of design.
Generally speaking, MUJI is a middle and high-grade brand that pays attention to simplicity, practicality and high quality. It takes pragmatism as the core concept, pursues the high quality and sustainability of products, and the price is relatively high. Hope to adopt, thank you.