The first thing to do when organizing an event is to choose a good marketing target. The theme of each festival is different, and so are the marketing targets. After clarifying the goals, choose the activity theme and make some relevant interactive, simple and attractive activity games or gameplay settings around the theme.

The general rule is special holidays such as New Year's Day, May Day, National Day, Valentine's Day, Dragon Boat Festival, Spring Festival, etc. More personalized ones such as Mother's Day, Children's Day, Double Ninth Festival, and Double Eleven are also popular marketing periods. , the bank also has peak season marketing at the end of the year.

Carry out activities based on the holiday characteristics of the marketing targets, such as Mother's Day large deposit certificate activities, National Day deposit gift activities, May Day credit card consumption deduction activities, etc., combine different festivals to "hot spots" and in-depth divergence If you don’t know how to start doing activities, you can refer to some plans online.

I have previously found a platform for bank event planning - Bank Marketing. There are often some detailed process references for current holiday marketing plans on it. It is very practical and can be basically modified and applied.

In fact, when doing activities, the first thing is to seize the moment to "catch the buzz", and the second thing is to grasp the psychology of customers, not only to attract customers to participate, but also to guide customers to invite more people to come. Participation, the setting of the third activity should not be too complicated, and the threshold and difficulty of customer participation should be lowered from all aspects. Prize setting and winning rate are also aspects that need to be considered... However, it is quite good to have such a plan template summary platform. Convenient.