520 store online activity plan (selected 5 articles)

In order to ensure that the activity is carried out in an orderly and effective manner, it is often necessary to formulate an activity plan in advance. The activity plan can clearly define an activity A general direction. So what issues need to be paid attention to when formulating an activity plan? Below are the online activity plans for 520 stores that I collected and compiled (selected 5 articles). I hope it will be helpful to everyone.

520 store online activity plan 1

1. Activity time

May 20 (Sunday x)-xx (Sunday x).

2. Activity theme

Destiny x520 shopping spree.

3. Activity content

1. Shopping will give you a romantic mood

During the activity, anyone who purchases a total of x yuan on x day will receive a rose (price (gold) If you spend more than x yuan on jewelry), you will get a free chocolate (valued at x yuan) or a rose worth x yuan)

If you spend more than x yuan on gold and jewelry on the same day, you will get x yuan in cash from Laoshu Coffee. One coupon. (Gifts cannot be enjoyed repeatedly, and a single invoice is limited to one)

2. True confession, romantic holding hands

During the event, x internal broadcast will open an on-demand hotline, and couples can express their true feelings through Form, tell him or her what is in your heart. You can request a song for your loved one, or you can walk into our recording studio and sing a song for your loved one, and we can play it regularly for you. (x broadcast room is a simple recording studio). You can imagine how romantic and emotional it would be when you and your loved one walk hand in hand into a hotel, and the internal broadcast will play the confessions you usually cannot say and the love songs you have sung or requested for your loved one. .

3. Atmosphere Creation

During the event, the music in the store will all play some love songs and x’s Valentine’s Day promotions, and from time to time send x people’s wishes to all the lovers in the world. Remind people who walk into x that Valentine's Day is here and it's time to pick a souvenir for your loved one to boost sales during the event.

4. Event publicity

1. Television, radio, newspapers, publicity

2. SMS publicity

3. Event sign

5. Cost Budget

1. Gift cost: estimated to be x million yuan (flowers/chocolates are expected to be x portions/day, packages are expected to be x portions/day)

2. SMS fee: x yuan

3. Other expenses: x yuan 520 store online activity plan 2

Image activity

1. 520 Love TA Just give them a home

Post a blog post containing the keyword "If you love them, give them a home", follow the official Weibo, and @retweet to three friends, you will have the opportunity to participate in 520 Sweetness with your beloved for free Nanjing IKEA trip. (Limited to 10 pairs)

2. 520 Sweet DIY

On the afternoon of May 20th, join Baida Lepuson to DIY a unique sweetness in the world for your beloved. Let’s have cake! If you love her, give her the best! Event location: in front of the ONLY hall on the second floor. Special thanks to: Crown Cake

3. 520 Happy Crosstalk Party

From now until May 18, follow the official Weibo and @retweet three friends to have a chance to win the weekend 2 tickets for the cross talk stage. 520 Bring your beloved TA and laugh together! Collection location: Main service desk on the first floor.

Activity time

May 18th (Friday) May 21st (Monday)

Activity content

1. Sweetness Valentine’s Day discount of 30% for purchases over 50%

During the event, customers can receive a discount of 30% for purchases over 50% of clothing products, 60% off for purchases over 100%, and so on, with no upper limit. Men's and women's clothing, men's and women's shoes, wool and cashmere, home underwear, bedding and children's products, luggage and leather goods, some young ladies' clothing, a few brands and special products will not participate in the event. The same full discount rule does not accumulate across floors or special halls. Please refer to the notices of each special hall for details.

2. 520 Sweet Happiness Gift

During the event, customers who purchase clothing products with actual cash payment of 800 yuan or more will receive a Dragon Photography Voucher worth 1,088 yuan, and customers who spend 500 yuan or more will receive a Dragon Photography Voucher. A wedding gift certificate worth 880 yuan for photography. For purchases over RMB 200, you will receive 2 tickets to the weekend cross talk stage. A single ticket can only be given once, no accumulation, no repeated gifts, the quantity is limited, and the gifts are available while supplies last. Gift-giving location: Main service desk on the first floor.

During the event, customers who spend 800 yuan or more in cash on clothing items will receive a free Munchiki doll or 2 movie tickets; those who spend 600 yuan or more will receive a Lin Qingxuan bear soap; and those who spend 300 yuan or more will receive a mini green mini A potted plant. Only one gift per ticket, no accumulation.

No repeated gifts, the quantity is limited, and the gift is subject to the actual gift. Gift-giving location: Next to the Dayiyan Hall of the shopping mall on the third floor.

During the event, customers who purchase inlay-type products by paying cash of RMB 1,000 or more will receive a box of Yikou Lotus as a gift. A single ticket can only be given once, and there will be no cumulative and repeated gifts. The quantity is limited and while supplies last. The actual gift shall prevail. Gift-giving location: Shopping mall office on the first floor.

3. Sweet happiness

During the event, customers who hold a CCB credit card to purchase clothing and cosmetics will receive a 50-yuan stored-value gift if they spend 500 yuan (inclusive) on a single card on the same day. 1 card, jewelry, jade, home appliances, get a 50 yuan top 100 stored-value card when you spend 1,000 yuan on a single card on the same day, only 2 cards can be given on the same day, the quantity is limited, first come first served, while supplies last. Gift location: Main service desk on the first floor.

During the event, customers who use ICBC credit cards to purchase clothing and cosmetics will receive a three-piece cleaning and care set if the cumulative purchase of 800 yuan (inclusive) on a single card on the same day. The gift is subject to the actual product. The quantity is limited and supplies last. That's all. Gift location: Main service desk on the first floor.

4. 40 off for purchases over 200

5. Discount of 15 yuan per gram for Yayi and Ming brand yellow platinum

6. Lucky 90 points for shopping during weekends Half the money

7. Youngor’s first summer appreciation party starts at 50 yuan

8. Baida Lepuson home appliances are full of freezing power (20xx.5.19-5.20) 520 store online event Plan 3

1. Activity format and theme:

The activity is held in the hotel food court in the form of separate meals, highlighting the romantic and warm Valentine's Day atmosphere.

2. Specific arrangements for the event:

1. Venue layout:

Arrange the hotel food court before May 10th (between each dining table and Green plants should be placed in the aisles, hotel POP flags should be posted, and lighting should be configured);

2. Advertising:

The Public Relations and Marketing Department will launch the event on May 10th on May 1st. A few days ago, 10 promotional posters were produced and posted in Biyibi Supermarket, Guizhai Road, Fireworks Goddess Square, Xinwen Road, Renmin Road, Jinsha Road, Liuyang River Road, hotel gates, front halls, and pedestrian streets.

3. Other matters regarding Valentine’s Day activities:

a. Dining starts at 17:30.

b. The public relations and marketing department will order 200 roses before the afternoon of May 19th.

4. Marketing method:

Adopt on-site marketing method. Visitors can go directly to the bar to purchase tickets and dine, and each couple will be given a bouquet of roses.

3. Recipe:

(68 yuan/seven people)

Seven servings of borscht or corn cream soup

Butter Seven meal packages

Seven mandarin duck steaks (steak in black pepper sauce/tomato sauce)

One fruit platter

One vegetable salad

1 serving each of red wine/coffee/black tea.

Note: Guests can also order other dishes (including Chinese food) of their own choice. 520 store online activity plan 4

1. Activity time

May 20th (week x) - 21st (week x).

2. Activity theme

Destiny xx520 shopping spree.

3. Activity content

1. Shopping will give you a romantic mood

During the activity, anyone who purchases a total of xx yuan on xx day (a total of xx yuan for gold and jewelry) , get a piece of passionate chocolate (worth x yuan) or a rose (value open. (Gifts cannot be enjoyed repeatedly, and a single invoice is limited to one)

2. True confession, romantic holding hands

During the event, xx internal broadcast will open an on-demand hotline, and couples can express their true feelings through Form, tell him or her what is in your heart. You can request a song for your loved one, or you can walk into our recording studio and sing a song for your loved one, and we can play it regularly for you. (xx broadcast room is a simple recording studio). You can imagine how romantic and emotional it would be when you and your loved one walk hand in hand into XX, and the internal broadcast will play the confessions you usually cannot say and the love songs you have sung or requested for your loved one. .

3. Atmosphere Creation

During the event, the music in the store will play some love songs and xx’s Valentine’s Day promotions, and from time to time send xx people’s wishes to all the lovers in the world. Remind people who walk into xx that Valentine's Day is here and it's time to pick a souvenir for your loved one to promote sales during the event.

4. Event publicity

1. Television, radio, newspapers, publicity

2. SMS publicity

3. Event sign

5. Cost budget

1. Gift cost: estimated to be x million yuan (flowers/chocolates are expected to be x copies/day, packages are expected to be x copies/day)

2. SMS fee: x yuan

3. Other fees: x yuan 520 store online activity plan 5

1. Activity details

Activity target: High-quality, high-income unmarried men and women.

Activity positioning: 520, Internet Valentine’s Day.

Activity theme: 520 - Online Valentine's Day, romantic hand in hand.

Number of applicants: 50 men and 50 women, ***100 people.

Activity time: 520 night. 18:30--20:30

Activity location: xx (xx Road, xx District)

Activity purpose: to exaggerate the 520 atmosphere, promote the sales of the company's products during Valentine's Day, and enhance Brand affinity.

2. Implementation Plan

1. This activity focuses on mid- and high-level personnel, so in terms of activities, the layout of the scene needs to be elegant, warm, and reflect elegance, taste, and standards. , the atmosphere created by the on-site host (professionals are recommended) is relaxed and pleasant, and at the same time, it can actively mobilize the enthusiasm of the guests, giving them ample opportunities to show themselves, increase their attractiveness, and achieve the original purpose of participating in this event.

2. The personnel are required to have a college degree or above and a male and female couple with a salary of xx-3,000 yuan or more.

3. The advertising design needs to be novel and visually refreshing (it is recommended to use the ideas of professionals). In terms of publicity, it should reflect the serious and responsible attitude of this activity, enhance the company's trust, and show that it is in line with other What makes this type of activity different.

4. After the event, the customer service staff will conduct a telephone return visit to reflect the company's sense of responsibility and service. They will collect relevant questions raised by the applicants and lay the foundation for the weekend dinner plan.

5. Office staff are responsible for the registration matters and information management of applicants.

6. In order to ensure the authenticity of the information and reduce the intensity of the company’s review, applicants for this activity must use their work unit as the main carrier.

7. The customer service staff will verify the reliability of the applicant’s identity through the applicant’s work unit in a covert manner, but must ensure that the applicant’s privacy is not leaked.

8. Promote through newspapers, posters and other media to arouse people’s awareness.

9. The qualifications of all personnel in this activity are reserved for the operation of later activities.

3. Activity content

1. Hundred-person needle-threading competition

Find your own partner, and the requirement is which pair can thread the needle within the specified time. Whoever has the most will win the final victory. You can win a pair of diamond rings as a grand prize on site. This link is based on the activities held by the people in the ancient Southern and Northern Dynasties to commemorate the wisdom and skill of the Weaver Girl. The original name was "Seven-hole needle with colorful threads". You can see the tacit understanding of cooperation between couples and the ingenuity of girls. Since it is a traditional Chinese Valentine's Day, there should be elements of traditional Chinese culture included. This point can reflect the wisdom and skill of Chinese women.

2. Game interaction

Talent show (can be plot performance, singing or other talents)

The requirement for plot performance is to perform a modern version An ancient love story (finding your own partner). Based on the love story of the Cowherd and the Weaver Girl. Those who participated in the performance will receive souvenirs.

Venue layout

Taking into account the venue environment of Bund Fashion, we do not do too many extras and only use them on site.

Lighting: Hang a small light source in the paper crane garland. Because the venue itself is relatively dim, two spotlights are needed for stage effects.

Use ribbons, paper cranes, flowers, and candles as simple decorations, and use lights to create effects.

Colorful ribbons: Use colorful ribbons to tie a flower ball on the ceiling and stretch out four frames. Hang colorful strips, paper cranes, and flower petals on the rack.

Paper cranes: Make two garlands under the flower ball and hang paper cranes.

Flowers: Place lilies and orchids in prominent locations on the venue.

Candles: Place one candle on each table. Set off a romantic atmosphere.

Equipment required for the event

Number plate (designed in the shape of a heart), TV, DVD (VCD), microphone, stereo, special love song disc, recent pop music, wire, Lamps, origami, candles, hosts, staff, needles and threads (for safety reasons it is best to order them without needle tails, which should be larger and the threads should be thicker accordingly. The threads should be made of at least three or four colors. Each pair One meter is enough), souvenirs.

Slogan

520, Romantic Internet Valentine’s Day.

For the memory of forgetfulness, use actions to remember the immortal legend.