On October 25th, 2004, the Pacific Credit Card Center of Bank of Communications was formally established.
Bank of Communications credit cards are also a group of people with high living standards who are willing to try new consumption habits. Bank of Communications Pacific Credit Card is a credit card product created by Bank of Communications by introducing advanced technology and management from HSBC. It brings together the advantages of global and local countries, advocates a brand-new consumer culture and card experience with the theme of "China Global Card", and provides preferential and thoughtful services around the world.
Distribution background
In May 2005, just as Bank of Communications was preparing to enter the credit card business, it happened that the domestic market was filled with smoke: major domestic banks entered one after another, and the competition became increasingly fierce; Among the foreign banks, there are pioneers aiming at the China market and joining hands with domestic banks to establish a model of joint promotion of credit cards by domestic and foreign banks.
Facing the unfavorable competitive situation, how can Bank of Communications reverse the passive situation and win the leading position in the credit card market? As early as June 5438 +2004 10, before the establishment of the Pacific Credit Card Center, Bank of Communications had been thinking about two issues: first, the positioning of customers; Second, the advantages of strategic alliance with HSBC.
brand positioning
After a series of evaluation and research, Bank of Communications named customer orientation of this credit card as "a group of people who have ideals and pursuits for life and career, know how to enjoy, are more willing to struggle, and sometimes have the needs of studying abroad, doing business, studying abroad or traveling abroad. They are also a group with a high standard of living and are willing to try new consumption habits. " Subsequently, Bank of Communications and HSBC jointly launched "China Global Card"-"Bank of Communications Pacific Dual Currency Credit Card".
Brand characteristics
This card captures the dual advantages of Bank of Communications and HSBC: Bank of Communications has more than 2,600 branches in more than 30 cities across the country; And the confidential banking network system of HSBC, the second largest financial institution in the world, make this "China people's global card" shine and bring a unique card experience. The cooperation between the two banks has also set an example for China's banking industry to develop international cooperation.
A small credit card is a perfect blend of Chinese and western cultures. The cards of the Golden Card and the Puka are painted with Phoenix and koi fish, which symbolize honor and good luck in the traditional culture of the earth and China respectively. With the meaning of "the carp spirit in Yuelongmen, and the phoenix dance for nine days", the China cultural characteristics and the global service of HSBC are fully integrated into a small card, and the "China people's global card" is accurately interpreted.
Bank of communications credit card is not afraid of difficulties and is determined to innovate. It has been committed to providing better service to cardholders and creating a better life, and making unremitting efforts to help more China people enjoy world-class courtesy more easily.
On 20021April 18, Bank of Communications announced Ebo as the global spokesperson of the brand through the official Weibo.