In order to ensure the smooth and successful conduct of the activity, it is often necessary to formulate an activity plan in advance. The activity plan is the specific action implementation details, steps and arrangements formulated for a certain activity. What are the characteristics of an excellent activity plan? Below is a sample 2022 bank Valentine's Day event theme planning plan that I compiled for everyone for your reference. I hope it can help friends in need. 2022 Bank Valentine's Day Activity Theme Planning Plan 1
As Valentine's Day is approaching, in order to give back to customers, xx branch launched a special personal electronic banking Valentine's Day event with the theme of "A Hundred Years of XX Life Together".
1. Time
20xx year x month x day - x month x day
2. Object
xx branch personal online banking and Mobile banking customers
3. Content
(1) Open online banking for free and enjoy sweet gifts
From March x to x, individuals Customers who bring their valid identity documents to the counter of xx branch to activate the financial version (or VIP version) of personal online banking, mobile banking and telephone banking services at the same time can receive a piece of Dove chocolate. Couples who open it together will be more "heart" happy. The number of gifts is limited and while supplies last.
(2) Easily conduct account transactions and win New Year gifts
During the event, individual customers who conduct more than x (inclusive) designated transactions through online banking and mobile banking will have the chance to win prizes . Exclusive prizes for X people will be given x Apple iPad2 tablet computers;
Designated transactions include transfers and remittances, time deposits, online payments, credit card transfers, fee payments, investment and financial management (including xx financial plans, foreign exchange, gold, two-way treasure, funds, treasury bonds, third-party custody, banks Inter-bank transfers, B-share bank-securities transfers), foreign exchange settlement and sales, inter-bank cash management and other transactions.
IV. Description
1. The transaction data of this event shall be subject to the Bank of China system data.
2. After the event, xx will announce the list of winners in the "xx Evening News" and send notification text messages to customers, please pay attention in time. Winning customers should bring their valid identity documents to the online banking bank to claim their prizes.
3. If the two awards in this event are not obtained at the same time, the award with higher value shall prevail.
4. All gifts cannot be exchanged for cash. The final interpretation right of this event belongs to xx Branch. 2022 Bank Valentine’s Day Activity Theme Planning Plan 2
1. Activity Overview:
Activity Theme: Crossing the Magpie Bridge Hand in Hand and Meeting in xx Activity Time: Tentatively scheduled for x, month xx, 20xx
Activity target: xx Bank debit card holders (family or couple)
Activity scope: Nanjing Branch business outlets and community outlets
Purpose of the event: Spread the popularity of xx Bank through interactive experiences and novel activities, increase the quality of existing customers and expand the number of new customers in the interaction between customers and staff.
2. Preliminary event publicity
Material publicity:
1. In the early stage of the event, event posters and leaflets will be provided to promote the event.
2. Place promotional materials in communities, office buildings and cooperative units surrounding business outlets to promote the event.
Telephone marketing:
3. Each business outlet invites its existing customers to participate in the event through telephone invitations and on-site visits.
Media promotion:
4. Publish relevant information of this event in the form of soft articles on the WeChat public platform of xx Bank as one of the online promotion channels.
3. Activity content:
(1) Overall activity wall for Chinese Valentine’s Day
1. Business outlets place an activity background wall with hearts printed on it pattern or the LOGO pattern of xx Bank.
2. Fill the designated LOGO place on the background wall with roses
3. Customers go to the business outlet to take a photo in front of the background wall and send it to Moments to receive a rose.
(2) Selection of photography works
Business outlets collect photography works taken in front of the silhouette wall. Participating customers can pose in various poses in front of the silhouette wall, and the photos taken in front of the silhouette wall will be used as entries.
(3) The Fate Wall looks for the right person
Collect information from customers who want to find marriage and make friends, fill in the form, and place it on the Fate Wall. As an auxiliary function of the overall activity wall, it also allows the entire The activity is more in line with the theme of activities related to Chinese Valentine's Day.
4. Activity rules:
1. With the theme of "Hold hands across the Magpie Bridge and meet at Hengfeng", use the poses in the silhouette wall as the expression of the photographic work format to select the best works.
2. Participating customers can bring their own photography tools or be assisted by bank staff.
3. During the event, the evaluation criteria are: the degree of expression, creativity and novelty conveyed by the participating customers’ postures in the silhouette wall. 2022 Bank Valentine’s Day Event Theme Planning Plan 3
The operation of preferential merchants has always been the focus of fierce competition among banks. Due to the characteristics of preferential merchants themselves, all peers have experienced serious homogeneity and blind pursuit. Due to problems such as scale, low maintenance efficiency, poor publicity effect, and in-depth cooperation, merchants have gradually lost their enthusiasm. For Postal Savings Bank of China, this is an opportunity, but also a challenge. In order to carry out in-depth merchant management more effectively and build the leading brand of our bank card, we have initially planned a dessert-themed catering event in 20xx. Recognized merchants will give back to cardholders a 50% discount for swiping their Postal Savings Card, and the word-of-mouth effect will bring about an explosion of merchants, thus achieving a win-win situation for the merchants, cardholders and the Postal Savings Bank.
Event planning
Event theme:
"True love is eternal, and the Postal Savings Bank goes with you!" Postal Savings Bank 50% off special season
Events Positioning:
White-collar workers, young people.
Event time:
February 1, 20xx---February 29, 20xx
Participants:
Mail Customers with Bank of China Gold Card or above
Activity content:
During the period from February 1, 20xx to February 29, 20xx, a dessert shop will be launched every day to meet the standards of Postal Savings Bank of China. Gold card customers can receive a meal coupon and enjoy a 50% discount on designated packages with the meal coupon (specific details are subject to in-store announcements).
Event promotion
1. Newspaper promotion: website homepage and event column for promotion
2. SMS sending
3. In various Branches carry out DM orders/folding X frames/roll-up banners and banner promotions.
4. Electronic display screen: Branch branches use electronic display screens to promote activities.
5. Newspaper promotion; soft-propaganda in mainstream media before and during the event.
6. Broadcast propaganda.
Merchant Channels
1. Make unified event signs to remind customers.
2. Arrange X display racks, posters/stickers/brands/leaflets according to the specific conditions of each merchant
3. Broadcast in the mall to broadcast the event uninterrupted.
4. Set up a channel for Postal Savings Bank activities to promote activities. 2022 Bank Valentine’s Day Event Theme Planning Plan 4
1. Event theme: “Valentine’s Day Marketing”
This event takes “Valentine’s Day Marketing” as the theme and aims to attract high- and middle-school students Customers and public customers express the bank's sincere desire to share the fruits of hard work and create a better future with them, and spread the bank's customer-centered business philosophy of personal banking business and strive to achieve a "win-win" business philosophy between banks and customers.
On this basis, each bank can refine the main "selling points" of the event as a subtitle based on the characteristics of the bank's activities.
2. Activity time: September 26-October 31, 20xx.
3. Purpose of the activity:
Taking the Mid-Autumn Festival and National Day as the tipping points, focusing on individual high-end and high-end customers and cardholders as the key target groups, in order to consolidate and develop customers and promote savings The main goals are to use cards and increase intermediary business income such as Speedway fees, focusing on expanding shopping, tourism, catering, entertainment markets and related markets, while expanding product coverage, promoting customers to use it more frequently and in multiple varieties, and driving personal banking business Comprehensive development; at the same time, through the launch of "Valentine's Day Marketing" promotional activities, we will establish the social image of our bank's brand, enhance customers' awareness and feelings of our bank's three-level personal financial services (VIP services, community services, and self-service), and improve electronic The distribution efficiency of channels can effectively improve business performance.
IV. Activity content
The activity mainly includes the following contents:
(1) "Valentine's Day Marketing Products Happy Delivery" preferential promotional gift activity.
In order to encourage cardholders to swipe their cards for consumption and paperless payment, promote the rapid growth of various business volumes of bank cards and self-service equipment, while maintaining and improving the competitive advantages of Suhuitong business, and promoting the sustained and rapid development of remittance business , specially carry out the following preferential promotional gift activities:
1. "Valentine's Day Marketing. Self-service gifts"
(1) During the activity, hold our bank's savings card throughout the province Customers who have paid twice at the self-service equipment in the store can go to the local business outlet with their payment voucher and deposit and withdrawal voucher to redeem a gift worth 200 yuan. First come first served while supplies last. The voucher must be the payment voucher for the same debit card. After the gift is redeemed, our bank will take back the payment voucher.
(2) Customers who sign a payment agreement during the event will receive a gift worth 200 yuan. It will be given as soon as you sign the contract, one per household, first come first served, while supplies last.
Activity gifts are purchased by each bank.
2. "Valentine's Day Marketing. Card Celebration Double Festival"
(1) During the event, the annual fee for the card will be waived.
(2) If the card consumption reaches a certain standard, you can go to the local CCB designated location with the consumption transaction POS receipt and bank card to receive the corresponding standard gifts, while supplies last.
If you spend more than 1,000 yuan (inclusive) with your card, you will get a gift worth 100 yuan;
If you spend more than 5,000 yuan (inclusive) with your card, you will get a gift worth 150 yuan;
If you spend more than 10,000 yuan (inclusive) by card, you will get a gift worth 200 yuan;
If you spend more than 20,000 yuan (inclusive) with your card, you will get a gift worth 300 yuan;
Gifts It should fully cater to customers' shopping psychology during the holidays. It is recommended that card purchases below 5,000 yuan include zoo tickets, park tickets, and package tickets for fast food institutions with elegant dining environments such as McDonald's near shopping malls. The details are determined by each bank.
Each bank should actively select 3-4 large shopping malls, high-end hotels, high-end restaurants and other special merchants with large consumption transactions based on the actual local conditions, and provide on-site gifts to customers whose consumption reaches the standard on the day. Increase the buzz of your event.
Since the event lasts for more than a month, all banks should reasonably arrange the rhythm of gift delivery, determine the number of gifts of each grade every day, and the gifts will be delivered while supplies last on that day; at the same time, all banks should actively do a good job in giving gifts to card customers in other places.
3. "Valentine's Day Marketing. Speedy Remittance Discounts"
During the event, Speedy Remittance remittance fees will be discounted by 20%.
(2) "Valentine's Day Marketing. Happy Product Delivery" product display and high-quality service activities at each outlet.
Carry out "Valentine's Day Marketing and Happy Product Delivery" high-quality services and personal banking product display activities at each business outlet. The main contents of the activity are:
1. The business outlets will hang promotional banners uniformly, post and display marketing activity posters and activity promotion leaflets issued by the provincial branches (recently issued), with novel and rich visuals Infectious and attract customers' attention.
2. Branch tellers should uniformly wear work badges to increase employee affinity and highlight the warm and friendly service image of our bank’s employees.
3. During the event, outlets must set up special publicity desks and be equipped with deposit guides, strengthen dynamic promotion, guide customers to use the self-service channels provided by our bank to handle ordinary deposits, withdrawals and payment services, and actively do Good work related to award redemption.
4. Actively carry out high-quality service work at outlets, improve the quality of counter services for Speedway and other businesses, strengthen communication between counter staff and customers, and effectively enhance the service image of outlets.
5. Effectively provide green channel services to customers, provide customers with priority preferential services in strict accordance with relevant requirements, and create a good holiday service environment for customers.
(3) "Valentine's Day Marketing. Happy Product Delivery" community activity.
1. Expand the penetration of community marketing, close community relations, and steadily advance community marketing work as planned.
Seize the favorable opportunity of the Mid-Autumn Festival and National Day to carry out the "Valentine's Day Marketing. Happy Product Delivery" community marketing campaign, and steadily advance the second phase of community marketing work. Through the close integration of high-quality services at community financial service outlets, outdoor displays, community finance classes, and community publicity by the marketing team, we will comprehensively establish our bank's community service image, strengthen various connections between community financial service outlets and target communities, and close We have established a strong relationship between our outlets and community customers and steadily promoted community marketing work.
2. Combined with the promotion content of the event, determine the target customers of the community, actively expand related business volume, and effectively improve the performance of community marketing operations.
(1) Actively expand Speedway business
Various banks carry out marketing activities to enjoy remittance discounts with student ID cards or admission notices to attract student customer groups and expand the education community market business; People in cities with a high frequency of remittances, such as business people in business communities, migrant workers, etc., actively carry out community marketing activities to improve the effectiveness of marketing activities; target potential large remittance households and national and international companies with needs for wage payment in other places. For cross-regional enterprises, various banks can conduct one-to-one marketing through public-private linkage and strive to lead batch remittance services such as salary distribution.
(2) Effectively promote the personal savings deposit business
The target communities for personal deposits should be identified as business communities such as campus communities and wholesale markets, and effectively capture student tuition payment and frequent business exchanges Seasonal characteristics, vigorously absorb savings deposits. Seize the business opportunities when the stock market is closed during the National Day, focus on marketing "personal notice deposits", seize the opportunity for new students to enroll, focus on marketing "education savings deposits", pay attention to highlight in the marketing publicity that our bank's notice deposit assistant financial, education savings can only The innovative advantage of depositing in two installments. During the National Day, all banks must make arrangements. During the event, each bank must have dedicated personnel on duty to properly handle customer complaints or meet customers' special needs.
(3) Effectively develop personal car loan business and various personal consumer credit businesses
During the event, each bank should conduct business in the car dealership market, home appliance wholesale market, housing decoration market and other business communities. Strengthen the publicity and marketing of automobile consumer credit and various personal consumer credit businesses of our bank. Strengthen marketing efforts for high-end and high-end customers and promote car purchase service cooperation with group customers; at the same time, strengthen communication and cooperation with PICC Property and Casualty Insurance Company and automobile dealers, increase efforts to expand group customer resources, and promote the steady growth of personal auto loan business.
During the event, all banks should speed up the efficiency of business acceptance and approval speed, and strive to provide customers with convenient and efficient services on the basis of standardized operations.
(3) "Valentine's Day Marketing. Happy Product Delivery" activity.
Taking this event as the starting point, we will establish a customer return visit system, understand customer holiday needs, and make full use of the service functions of cooperative units to provide customers with a full range of VIP value-added services; at the same time, we will seize the "ten?" of high-end customers. During the "First" period, there is a favorable opportunity to consider personal or family financial planning issues, promote personal financial management services to high-end customers, and further enhance the attractiveness of LeDangjia financial management services. The main contents are:
1. During the event, each bank will send a holiday greeting card uniformly produced by the provincial branch to customers by letter or manual delivery, and prepare a certain amount of gifts at the same time.
Gift bags are uniformly produced and distributed by provincial branches, and gifts are prepared by each bank.
2. Cooperate with high-end cooperative institutions in local catering, entertainment and other industries to provide discounts to customers holding our bank cards during the event; cooperate with airports, stations and other transportation departments to provide VIP services to our customers.
3. During the National Day, customers will go out more often. All banks must ensure that financial management centers, financial management counters and customer windows are open normally; at the same time, they should organize business outlets, personal loan centers and other operating institutions to effectively implement green channel services for customers. and various priority preferential services to create a good holiday service environment for customers; in addition, we must work closely to strictly implement the "roaming service" standards to ensure that V customers of the head office can receive specialized services across the country and fulfill the brand promise of Letangjia.
IV. Activity Goals
Through this series of activities, the bank’s personal banking business strives to achieve the following goals in xx:
1. New customers exceed The best level in the same period in history, and the customer structure has been improved and the quality has been further improved;
2. The social popularity and usage rate of the card have been further improved. The transaction volume of card swiping transactions in that month was higher than that in the same period last year and in XX this year. There has been a significant increase, and the proportion of peers has increased on the basis of xx;
3. Speedway’s competitive advantages have been consolidated and improved, promoting sustained and rapid business development, and the increase in fee income has reached a record high over the same period The best level;
4. The transaction volume of self-service equipment deposits and withdrawals and other agency business increased by 10% compared with September.
5. Successfully complete various business indicators.