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What information is needed to apply to open an Amazon store in Germany?

There are two types of Amazon accounts: one is an individual seller account (Individual), and the other is a company seller account (Business).

If you don’t sell many products at first, are not very familiar with Amazon’s platform, and want to try it out with a small investment, then you can consider opening an Amazon personal seller account.

A. Personal seller account

Main features:

1. Account opening fee: The account opening fee is low

2. Security and stability: - Personal VAT tax number is required , if you do not provide a tax number, you can only sell a very small amount of products and second-hand goods. If the account reaches a certain sales level within a period of time and still does not provide a tax number, there is a risk that the account will be suspended. (Domestic individual sellers must pay tax when selling their first product on Amazon. There is no preferential policy for tax-free thresholds)

——If you do not have a VAT tax number, you will pay the import value-added tax (about 20%) ) cannot apply for return.

——If you do not have a VAT tax number, Amazon will deduct 15% of your platform fees for VAT on the basis of deducting your relevant platform fees (including monthly store fees, sales commissions and other fees). (That is, the fee you have to pay to Amazon is: all platform fees + all platform fees × 15%)

3. Platform functions: Many functions of the Amazon platform cannot be used. For example, if you cannot upload a large number of products, you cannot Use various Amazon product management reports, etc.

Information required to apply for a personal seller account:

1. Applicant’s name;

2. Applicant’s Email address;

3. Applicant’s Amazon store name;

4. Applicant’s home address;

5. Applicant’s phone number (Amazon We will contact you at this phone number);

6. Applicants need to have a valid international credit card (VISA or MasterCard);

7. Applicants need to have a U.S. or European credit card ***The same bank account.

Steps to apply for a personal seller account:

Step One: Create Account (Create Account)

Step Two: Account Information (Account Information)

Step Three: Amazon Account Phone Verification (Phone Verification)

Step Four: Amazon Account Review Registration (Review Registration)

If you are already selling products on Amazon in the United States, And you already have a certain understanding of European Amazon, or you are very confident in your own strength and hope to have a high starting point from the beginning, then you can choose to open an Amazon corporate seller account.

B. Company seller account

Main features:

1. Account opening fee: The account opening fee is relatively high

2. Security and stability: - Since the company account is Register with a VAT tax number. As long as you pay taxes legally, you can sell products in large quantities

——The import value-added tax (about 20%) you paid can apply for a refund

——Amazon.com On the basis of deducting your platform fees (including monthly store fees, sales commissions and other fees), there is no need to deduct your 15% VAT tax

—There is no sales limit

3. Platform functions: - Upload a large number of products

- You can use Amazon's central warehouse management system FBA (Fulfillment By Amazon)

- Have one account for unified management Sales on Amazon’s five European platforms (UK, Germany, France, Italy and Spain), etc.

Information required to apply for a company seller account:

1. Applicant’s name;

2. Applicant’s email address;

3. Applicant’s Amazon store name;

4. Applicant’s home address;

5. Applicant’s company address;

6. VAT added value Tax ID;

7. Company structure (such as: limited company, individual company, subsidiary);

8. Company registration number;

9. Application Your phone number (Amazon will use this phone number to contact you);

10. Applicants need to have a valid international charge credit card (VISA or MasterCard);

11. Applicants You need to have a U.S. or European bank account.

Steps to apply for a company seller account:

Step One: Create Account (Create Account)

Step Two: Account Information (Account Information)

Step Three: Amazon Account Phone Verification (Phone Verification)

Step Four: Amazon Account Review Registration (Review Registration)