In order to ensure a high starting point, high quality, and high level of activities, it is often necessary to formulate a thorough activity plan in advance. The activity plan is a written plan for a certain activity. So how to formulate a scientific activity plan? The following is a bank Valentine’s Day event theme planning plan (selected 5 articles) that I compiled for everyone. It is for reference only. You are welcome to read it. Bank Valentine's Day Activity Theme Planning Plan Part 1
1. Activity Overview:
Activity Theme: Crossing the Magpie Bridge Hand in Hand, Meet at xx Activity Time: Tentatively scheduled for x, month xx, 20xx
Activity target: xx Bank debit card holders (family or couple)
Activity scope: Nanjing Branch business outlets and community outlets
Purpose of the event: Spread the popularity of xx Bank through interactive experiences and novel activities, increase the quality of existing customers and expand the number of new customers in the interaction between customers and staff.
2. Preliminary event publicity
Material publicity:
1. In the early stage of the event, event posters and leaflets will be provided to promote the event.
2. Place promotional materials in communities, office buildings and cooperative units surrounding business outlets to promote the event.
Telephone marketing:
3. Each business outlet invites its existing customers to participate in the event through telephone invitations and on-site visits.
Media promotion:
4. Publish relevant information of this event in the form of soft articles on the WeChat public platform of xx Bank as one of the online promotion channels.
3. Activity content:
(1) Overall activity wall for Chinese Valentine’s Day
1. Business outlets place an activity background wall with hearts printed on it pattern or the LOGO pattern of xx Bank.
2. Fill the designated LOGO place on the background wall with roses
3. Customers go to the business outlet to take a photo in front of the background wall and send it to Moments to receive a rose.
(2) Selection of photography works
Business outlets collect photography works taken in front of the silhouette wall. Participating customers can pose in various poses in front of the silhouette wall, and the photos taken in front of the silhouette wall will be used as entries.
(3) The Fate Wall looks for the right person
Collect the information of customers who want to make friends and fill in the form, and place it on the Fate Wall. As an auxiliary function of the overall activity wall, it also makes the whole The activity is more in line with the theme of activities related to Chinese Valentine's Day.
4. Activity rules:
1. With the theme of "Hold hands across the Magpie Bridge and meet at Hengfeng", use the poses in the silhouette wall as the expression of the photographic work form to select the best works.
2. Participating customers can bring their own photography tools or be assisted by bank staff.
3. During the event, the evaluation criteria are: the degree of expression, creativity and novelty of the gestures conveyed by the participating customers in the silhouette wall. Bank Valentine's Day Activity Theme Planning Plan Part 2
As Valentine's Day is approaching, in order to give back to customers, xx branch launched a special Valentine's Day activity for personal electronic banking with the theme of "A Hundred Years of XX Life Together".
1. Time
20xx year x month x day - x month x day
2. Objects
xx branch personal online banking and Mobile banking customers
III. Content
(1) Open online banking for free and enjoy sweet gifts
From March x to x, individuals Customers who bring their valid identity documents to the counter of xx branch to activate the financial version (or VIP version) of personal online banking, mobile banking and telephone banking services at the same time can receive a piece of Dove chocolate. Couples who open it together will be more "heart" happy. The number of gifts is limited and while supplies last.
(2) Easily conduct account transactions and win New Year gifts
During the event, individual customers who conduct more than x (inclusive) designated transactions through online banking and mobile banking will have the chance to win prizes . Exclusive prizes for
Designated transactions include transfers and remittances, time deposits, online payments, credit card transfers, fee payments, investment and financial management (including xx financial plans, foreign exchange, gold, two-way treasure, funds, treasury bonds, third-party custody, banks Inter-bank transfers, B-share bank-securities transfers), foreign exchange settlement and sales, inter-bank cash management and other transactions.
IV. Description
1. The transaction data of this event shall be subject to the Bank of China system data.
2. After the event, xx will announce the list of winners in the "xx Evening News" and send notification text messages to customers, please pay attention in time. Winning customers should bring their valid identity documents to the online banking bank to claim their prizes.
3. If the two awards in this event are not obtained at the same time, the award with higher value shall prevail.
4. All gifts cannot be exchanged for cash. The final interpretation right of this event belongs to xx Branch. Bank Valentine's Day Activity Theme Planning Plan Part 3
The operation of preferential merchants has always been the focus of fierce competition among banks. Due to the characteristics of preferential merchants themselves, all peers have experienced serious homogeneity and blind pursuit. Due to problems such as scale, low maintenance efficiency, poor publicity effect, and in-depth cooperation, merchants have gradually lost their enthusiasm. For XX Bank, this is an opportunity, but also a challenge. In order to carry out in-depth merchant management more effectively and build the leading brand of our bank's bank cards, we have initially planned a dessert-themed catering event in 20xx. By screening out the products with good reputation, good brand and everyone's recognition in the XX market Merchants reward cardholders with X discounts for swiping XX cards, and the word-of-mouth effect brings an explosion of merchants, thus achieving a win-win situation for merchants, cardholders and XX Bank.
1. Event planning
Event theme:
"True love is eternal, XX goes with you!" XX Bank X discount season
Activities Positioning:
White-collar workers, young people.
Activity time:
March X, 20xx - June XX, 20xx
Participants:
Industrial Bank Financial Institutions Cardholders and above
Activity content: From March Enjoy X discounts on designated packages (specific details are subject to in-store announcements).
Merchant Name Activity Content Activity Time
XXXX designated packages will receive X discounts every Monday
XXXX designated packages will receive X discounts every Tuesday
XXXX designated packages X discount on set meal every Wednesday
X discount on designated set meal of XXXX every Thursday
X discount on designated set meal of XXXX every Friday
2. Promotion of the event
1. Newspaper promotion: Promote the website homepage and event column
2. Send text messages
3. Conduct DM orders/folding X frames/easy-pull in each branch Treasure, banner promotion.
4. Electronic display screen: Branch branches use electronic display screens to promote activities.
5. Newspaper promotion; soft-propaganda in mainstream media before and during the event.
6. Broadcast propaganda.
Merchant Channels
1. Make unified event signs to remind customers.
2. Arrange X display racks, posters/stickers/brands/leaflets according to the specific conditions of each merchant
3. Broadcast in the mall to broadcast the event uninterrupted.
4. Set up a channel for XX Bank activities to promote the activities. Bank Valentine's Day Activity Theme Planning Plan 4
1. Activity Time
February 13, 20xx - February 14, 20xx
2. Activities Gifts
Roses (packaging), exquisite cards (write Valentine’s Day-themed greetings in advance, leave the customer’s name blank at the end)
3. Activity content
1. Customers who newly open an xx card during the event, who also activate mobile banking and online banking and use mobile banking to handle a business on the spot will receive an additional rose (with card);
2. All the first 14 customers who come to the branch to handle business will receive a warm rose as a gift;
3. Customers who make fixed deposits for their significant other will receive a rose as a gift;
4. Potential customers who deposit more than 50,000 yuan from January to February will also receive a rose; Bank Valentine’s Day Activity Theme Planning Plan Part 5
1. Activity theme: “Valentine’s Day Marketing” ”
With the theme of “Valentine’s Day Marketing”, this event aims to express the bank’s sincere desire to share the fruits of hard work and create a better future with high-end, high-end and mass customers, and spread the bank’s Personal banking business is customer-centric and committed to realizing the "win-win" business philosophy for both banks and customers. On this basis, each bank can refine the main "selling points" of the event as a subtitle based on the characteristics of the bank's activities.
2. Activity time:
From September 26 to October 31, 20xx.
3. Purpose of the event:
Taking Valentine’s Day as the tipping point, focusing on individual high-end and high-end customers and cardholders as the key target groups, in order to consolidate and develop customers, promote the use of debit cards, The main goal is to increase the income from intermediary services such as Speedway fees, focusing on expanding the shopping, tourism, catering, entertainment markets and related markets. At the same time, it will expand the product coverage of the population, promote customers to use it more frequently and in multiple varieties, and drive the comprehensive development of personal banking business; At the same time, through the launch of "Valentine's Day Marketing" promotional activities, we will establish the social image of our bank's brand, enhance customers' awareness and feelings about our bank's three-level personal financial services (VIP services, community services, and self-service), and improve the distribution of electronic channels. efficiency and effectively improve business performance.
4. Activity content
The activity mainly includes the following contents:
(1) "Valentine's Day Marketing Products Happy Delivery" preferential promotional gift activity.
In order to encourage cardholders to swipe their cards for consumption and paperless payment, promote the rapid growth of various business volumes of bank cards and self-service equipment, while maintaining and improving the competitive advantages of Suhuitong business, and promoting the sustained and rapid development of remittance business , specially carry out the following preferential promotional gift activities:
1. "Valentine's Day Marketing. Self-service gifts"
(1) During the activity, hold our bank's savings card throughout the province Customers who have paid twice at the self-service equipment in the store can go to the local business outlet with their payment voucher and deposit and withdrawal voucher to redeem a gift worth 200 yuan. First come first served while supplies last. The voucher must be the payment voucher for the same debit card. After the gift is redeemed, our bank will take back the payment voucher.
(2) Customers who sign a payment agreement during the event will receive a gift worth 200 yuan. It will be given as soon as you sign the contract, one per household, first come first served, while supplies last.
Activity gifts are purchased by each bank.
2. "Valentine's Day Marketing. Card Celebration Double Festival"
(1) During the event, the annual fee for the card will be waived.
(2) If the card consumption reaches a certain standard, you can use the consumption transaction POS receipt and bank card to receive corresponding standard gifts at the designated location of the local Construction Bank, while supplies last.
If you spend more than 1,000 yuan (inclusive) by card, you will get a gift worth 100 yuan;
If you spend more than 5,000 yuan (inclusive) with your card, you will get a gift worth 150 yuan;
If you spend more than 10,000 yuan (inclusive) by card, you will get a gift worth 200 yuan;
If you spend more than 20,000 yuan (inclusive) with your card, you will get a gift worth 300 yuan;
Gifts It should fully cater to customers' shopping psychology during the holidays. It is recommended that card purchases below 5,000 yuan include zoo tickets, park tickets, and package tickets for fast food institutions with elegant dining environments such as McDonald's near shopping malls. The details are determined by each bank.
Each bank should actively select 3-4 large shopping malls, high-end hotels, high-end restaurants and other special merchants with large consumption transactions based on the actual local conditions, and provide on-site gifts to customers whose consumption reaches the standard on the day. Increase the buzz of your event.
Since the event lasts for more than a month, each bank should reasonably arrange the rhythm of gift delivery, determine the number of gifts of each grade every day, and the gifts will be delivered while supplies last on that day; at the same time, all banks should actively do a good job in giving gifts to card customers in other places.
3. "Valentine's Day Marketing. Speedy Remittance Discounts"
During the event, Speedy Remittance remittance fees will be discounted by 20%.
(2) "Valentine's Day Marketing. Happy Product Delivery" product display and high-quality service activities at each outlet.
Carry out "Valentine's Day Marketing and Happy Product Delivery" high-quality services and personal banking product display activities at each business outlet. The main contents of the activity are:
1. The business outlets will hang promotional banners uniformly, post and display marketing activity posters and activity promotion leaflets issued by the provincial branches (recently issued), with novel and rich visuals Infectious and attract customers' attention.
2. Branch tellers should uniformly wear work badges to increase employee affinity and highlight the warm and friendly service image of our employees.
3 Bank Marketing Activity Plans
3. During the activity, outlets must set up special publicity desks and be equipped with deposit guides to strengthen dynamic promotion and guide customers to use our bank Provide self-service channels to handle ordinary deposits, withdrawals and payment services, and actively perform related reward redemption work.
4. Actively carry out high-quality service work at outlets, improve the quality of counter services for Speedway and other businesses, strengthen communication between counter staff and customers, and effectively enhance the service image of outlets.
5. Effectively provide green channel services to customers, provide customers with priority preferential services in strict accordance with relevant requirements, and create a good holiday service environment for customers.
(3) "Valentine's Day Marketing. Happy Product Delivery" community activity.
1. Expand the penetration of community marketing, close community relations, and steadily promote community marketing work as planned.
Seize the favorable opportunity of the Mid-Autumn Festival and National Day to carry out the "Valentine's Day Marketing. Happy Product Delivery" community marketing campaign, and steadily advance the second phase of community marketing work. Through the close integration of high-quality services at community financial service outlets, outdoor displays, community finance classes, and community publicity by the marketing team, we will comprehensively establish our bank's community service image, strengthen various connections between community financial service outlets and target communities, and close The relationship between outlets and community customers has steadily promoted community marketing work.
2. Combined with the promotion content of the event, determine the target customers of the community, actively expand related business volume, and effectively improve the performance of community marketing operations.
(1) Actively expand Speedway business
Each bank carries out marketing activities to enjoy remittance discounts with student ID or admission notice to attract student customer groups and expand the education community market business; People in cities with a high frequency of remittances, such as business people in business communities, migrant workers, etc., actively carry out community marketing activities to improve the effectiveness of marketing activities; target potential large remittance households and national and cross-border salary payment needs. Regional enterprises and banks can conduct one-to-one marketing through public-private linkage and strive to lead local wage distribution and other batch remittance services.
(2) Effectively promote the personal savings deposit business
The target communities for personal deposits should be identified as business communities such as campus communities and wholesale markets, and effectively capture student tuition payment and frequent business exchanges Seasonal characteristics, vigorously absorb savings deposits. Seize the business opportunities when the stock market is closed during the National Day, focus on marketing "personal notice deposits", seize the opportunity for new students to enroll, focus on marketing "education savings deposits", pay attention to highlight in the marketing publicity that our bank's notice deposit assistant financial, education savings can only The innovative advantage of depositing in two installments. During the National Day, all banks must make arrangements. During the event, each bank must have dedicated personnel on duty to properly handle customer complaints or meet customers' special needs.
(3) Effectively develop personal car loan business and various personal consumer credit businesses
During the event, each bank should conduct business in the car dealership market, home appliance wholesale market, housing decoration market and other business communities. Strengthen the publicity and marketing of automobile consumer credit and various personal consumer credit businesses of our bank. Strengthen marketing efforts for high-end and high-end customers and promote car purchase service cooperation with group customers; at the same time, strengthen communication and cooperation with PICC Property and Casualty Insurance Company and automobile dealers, increase efforts to expand group customer resources, and promote the steady growth of personal auto loan business.
During the event, all banks should speed up the efficiency of business acceptance and approval speed, and strive to provide customers with convenient and efficient services on the basis of standardized operations.
(3) "Happy Valentine's Day Marketing Products Giveaway" activity.
Taking this event as the starting point, we will establish a customer return visit system, understand customer holiday needs, and make full use of the service functions of cooperative units to provide customers with all-round VIP value-added services; at the same time, we will seize the opportunity of high-end customers during the National Day holiday "During this period, there is a favorable opportunity to consider personal or family financial planning issues, and promote personal financial management services to high-end customers to further enhance the attractiveness of LeDangJia financial services. The main contents are:
1. During the event, each bank will send a holiday greeting card uniformly produced by the provincial branch to customers by letter or manual delivery, and prepare a certain amount of gifts at the same time. Gift bags are uniformly produced and distributed by provincial branches, and gifts are prepared by each bank.
2. Cooperate with high-end cooperative institutions in local catering, entertainment and other industries to provide discounts to customers holding our bank cards during the event; cooperate with airports, stations and other transportation departments to provide VIP services to our customers.
3. During the National Day, customers will go out more often. All banks should ensure that financial management centers, financial management counters and customer windows are open normally; at the same time, they should organize business outlets, personal loan centers and other operating institutions to effectively implement green channel services for customers. and various priority preferential services to create a good holiday service environment for customers; in addition, we must work closely to strictly implement the "roaming service" standards to ensure that V customers of the head office can receive specialized services nationwide and fulfill the brand promise of Letangjia.
4. Activity Goals
Through this series of activities, the bank’s personal banking business strives to achieve the following goals in xx:
1. New customers exceed The best level in the same period in history, and the customer structure has been improved and the quality has been further improved;
2. The social popularity and usage rate of the card have been further improved, and the transaction volume of card consumption in that month was higher than that in the same period last year and in XX this year. There has been a significant increase, and the proportion of peers has increased based on xx;
3. Speedway’s competitive advantages have been consolidated and improved, promoting sustained and rapid business development, and the increase in fee income has hit a record high over the same period The best level;
4. The transaction volume of self-service equipment deposits and withdrawals and other agency business increased by 10% compared with September.
5. Successfully complete various business indicators.