215-2-1 2:2: Source: Bohai Morning Post (Tianjin)
"A cup of coffee and an opportunity" is undoubtedly the simplest and most vivid explanation for creating coffee. When the tide of mobile Internet entrepreneurship comes, entrepreneurship no longer depends only on an office space and visible hardware services, but more on invisible soft services, and the entrepreneurial service model of "entrepreneurial coffee" derived from it is very popular.
Since its establishment and development in Beijing, the pioneering coffee originated from Silicon Valley in the United States has promoted the development of pioneering coffee bars in many provinces and cities across the country. In the past two years, there have been more and more entrepreneurial coffees in Tianjin, from the early Tianjin entrepreneurial coffees and Nasdaq bar entrepreneurial coffees to the recent Jinjing Internet entrepreneurial coffees, 1895, Kailida, Nankai Qingchuang Park, etc., all of which are similar service modes. There are many talented entrepreneurs and investors hidden in the small coffee bar, which embodies the dreams of a group of grassroots entrepreneurs.
Venture capital coffee is basically an entrepreneurial service industry, which provides a platform for entrepreneurs to work and communicate through a coffee bar. The core significance of the so-called entrepreneurial service industry is to build a service platform, which can provide grassroots start-ups with funds, contacts and opportunities to communicate with investors and entrepreneurs of the same type. In the past two years, many enterprises engaged in this industry have appeared in Beijing, Tianjin, Shanghai and Guangzhou, from the earliest garage coffee and 3W coffee to the latest starting point coffee, 36Kr, maker space, etc. Their business forms cover cafes, science and technology websites, interest cabins, etc., and their overall development is relatively mature.
In Tianjin, the start-up time of pioneering coffee is not long. In the past two years, investors have started to invest in it one after another. At present, there are five companies with relatively mature forms and activities. The reason why the coffee shop is chosen to serve entrepreneurs is that the person in charge of Tianjin Venture Coffee, which has the longest time, believes that the entrepreneurial service in the form of coffee shop is mainly to create a popular, low-threshold, relaxed and convenient entrepreneurial service atmosphere, which is more acceptable to entrepreneurs.
When entering the Jinjing Internet Venture Coffee, the reporter saw that more than 2 enterprises have been stationed in the ground floor, including coffee shops and office spaces, and the office spaces of each enterprise are equipped with necessary office facilities such as desks and chairs, computers and printers. The reporter interviewed the founder of one of the e-commerce enterprises at random, and his most direct feelings were two: First, the cost was greatly reduced. "There are three people in our company. If you rent an office outside, it costs at least 3, yuan a month. Here, you only need 8 yuan every month, which is equivalent to buying a cup of coffee every day. You can also use water, electricity, internet and office supplies for free, which can save half the cost of starting a business." The second is opportunity. "In the entrepreneurial coffee, there are different forms of activities such as entrepreneurial roadshows and investors' meetings almost every once in a while. Usually, some entrepreneurs and investors come to the coffee bar to talk about business and find projects. For us, there are more than N opportunities to find ourselves. We just need to concentrate on the project."
Beijing: Garage Coffee Creation Circle has a "Financial Corner"
Garage Coffee in Beijing is an early coffee creation institution, boasting that entrepreneurs can enjoy a free open office environment here for one day by ordering a cup of coffee every day. The rise of this model is also the "vanguard" to drive the development of entrepreneurial coffee in China.
It is understood that the development of Beijing Garage Coffee has entered a virtuous circle in the past four years from 211 to now. Today, Beijing Garage Coffee is officially embedded in banking services. It cooperates with Bank of Beijing Zhongguancun Branch to provide financial services for startups recommended by Garage Coffee, including company registration services, company settlement services, corporate loan services and credit card services exclusive to entrepreneurial teams in the park.
A clothing company named Yongqing Yongzhi in the garage coffee has obtained the financial support from Bank of Beijing. Although the loan amount is the least, only 2, yuan, it can be used to pay for purchasing and personnel expenses, which relieves the financial pressure of enterprises. Most importantly, there is no need for mortgage at all. This is the visible efforts made by the "financial corner" in the coffee creation circle to provide entrepreneurial services, and small credits are granted to these enterprises which are in their infancy and have not yet achieved profitability.
Shenzhen: 3W Coffee is more focused on intelligent incubators
As a chain coffee-making organization, 3W Coffee is set up in Beijing, Shenzhen and other cities. Compared with Beijing, 3W Coffee in Shenzhen is more intelligent and free.
In Shenzhen 3W Coffee (Yuanxing Science and Technology Store), the reporter saw that the various areas in the huge coffee creation service platform are arranged in a patchwork way. The first floor is a coffee shop and an intelligent hardware experience area, the second floor is a conference hall and a Nasdaq leisure area, and the negative floor is a 5-square-meter upgraded 3W incubator joint office. The so-called "small public position and big dream" is vividly reflected here.
Walking up the stairs to the second floor, entrepreneurial projects such as Little Face Cat, Bee Parents' Meeting, Micro Workshop, Strength Shooting, Beauty Chef, Car Life, and Oral Training Experts are all displayed on the wall, and this project can make people feel the urge to try only by a simple introduction or two. "Shenzhen itself is a city suitable for entrepreneurial activities, and it is also the central city of intelligent hardware, so it will be biased from the decoration here to the project selection of entrepreneurial teams." Chen Chunlong, 3W Coffee Activity Specialist, introduced.
When the reporter wanted to experience the incubation area, Chen Chunlong introduced a quick and convenient way to get there-the slide. Although it was only a simple setting, it highlighted the lively atmosphere of the whole entrepreneurial coffee. In the incubation area, all entrepreneurial teams are separated from each other but connected with each other. As a whole, it is a large office area, and each part is separated from different entrepreneurial teams, which is not only conducive to their own thinking about their own projects, but also convenient for communication with each other.
Tianjin: NASDAQ Bar is positioned as a first-class incubator carrier
By integrating local entrepreneurial resources, entrepreneurial coffee builds an innovative entrepreneurial incubator platform with one-stop services such as office, talent exchange, technology sharing, market expansion and project docking for early entrepreneurs, which is particularly evident in NASDAQ Bar in Tianjin (hereinafter referred to as "Naba").
Cui Xiaole, assistant to the president of Tianjin Nankai Fair Group Co., Ltd., who is currently the main manager of Naba's entrepreneurial service, told reporters that Naba belongs to the Science and Technology Cultural Industry Base of Wisdom Mountain. At the beginning of its establishment, Wisdom Mountain established the park orientation of Tianjin's high-end high-tech cultural and creative industries gathering place and incubator, and built a "three-level incubation system" for entrepreneurial enterprises. Naba
is the first-class incubation carrier. "This is a purely open zero-cost incubator, mainly for start-up scientific and cultural enterprises and individuals, and it has created an offline efficient aggregation platform for mobile office, project display, creative exchange, high-end speech and business cooperation between entrepreneurs and investors."
As a zero-cost incubator, Naba is currently mainly open to entrepreneurs in the form of activities, such as inviting entrepreneurial experts and investment experts into Naba to organize theme sharing activities; Or cooperate with outside institutions to carry out public welfare activities. "This is actually a particularly diverse space. There are many similar spaces in the wisdom mountain. We hope that different people will bring different personalities to the space when they use these spaces. "
Relatively conservative to limit the spread of entrepreneurial atmosphere
In fact, compared with entrepreneurial coffee in Beijing and Shenzhen, entrepreneurial coffee in Tianjin still has some problems. Cui Xiaole believes that in fact, there are obvious problems such as lack of stamina, lack of mode and weak atmosphere in Tianjin's entrepreneurial coffee. The reason for these problems, such as being too close to Beijing, leads to the lack of entrepreneurial atmosphere in the city. "At present, Beijing, Shanghai and Shenzhen have gathered a large number of migrants, which makes the entrepreneurial atmosphere in these cities more and more fierce. For Tianjin people, there are not many migrants and the locals are relatively conservative. This basic model limits the spread of entrepreneurial atmosphere."
However, despite some inherent problems, Tianjin's policy support in the past two years is still very strong. In addition to the investment in the entrepreneurial service platform, the government has also provided various practical assistance to various districts and counties. At the same time, as far as urban areas are concerned, Tianjin's entrepreneurial cost is much lower than that of neighboring Beijing, and from the perspective of the development of high-tech zones and Binhai New Area, the future potential is also great, and these will become.
Bohai Morning Post reporter Zhao Meng