In today’s society, reports are becoming more and more useful, and reports have the characteristic of being written and ex post facto. So, how to write a report appropriately? The following is a consumption survey report of college students that I collected and compiled. You are welcome to share it. Consumption Survey Report of College Students 1
With the in-depth development of social economy, college students, as a special consumer group in society, the shaping and cultivation of their consumption concepts directly affect the formation and development of their worldview, and then Moral behavior that affects his or her life. Therefore, paying attention to the consumption situation of college students, grasping the psychological characteristics and behavioral orientation of college students' life consumption, and cultivating and improving "financial intelligence" have become important topics for colleges and universities.
1. New concepts of consumption among contemporary college students
1. The way of consumption has entered the era of network electronics
With the rapid development of social economy, the way of social consumption has changed from The original single cash transaction has transformed into diversified transaction methods such as cash, credit card, and check, making people's lifestyle more convenient and faster. Contemporary college students are the best among young people. They have an open mind and never lag behind the development of the times. So what is the situation in terms of consumption patterns? The survey found that as a special consumer group, the consumption style of contemporary college students has entered the Internet and electronic era. Many college students have campus IC cards, transportation IC cards, bank ATM cards, Internet cards and even sports and fitness cards. In the era of "swiping cards", college students' consumption behavior has become unrestrained. In the words of some students , that is, "swipe the card and the money is spent."
2. Consumption diversification tendency
The 21st century is an era of rich and colorful material and spiritual life. College students entering this era are no longer satisfied with dormitories and classrooms. In the monotonous life on the front line, although books are still the main consumption object, they are no longer the first choice, let alone the only consumption item. The consumption of college students has shown an obvious trend of diversification. Mobile phones, travel, computers, and audio-visual entertainment are the consumption hot spots for college students. In the survey, when asked "What do they most want to do if financial conditions permit", most students chose "travel", followed by "buying a computer", reflecting that college students want to get out of campus and integrate into society. The desire to be with nature and have a high quality of life.
3. Rational consumption is the mainstream
Price, quality, and fashion are the main factors that attract college students to consume. Judging from the survey results, practical and rational consumption are still the main consumption concepts of current college students. It is understood that when purchasing goods, the first factors that college students consider are price and quality. This is because Chinese college students are different from foreign students. Their financial source mainly comes from parents’ support. They don’t make much money through part-time work. The monthly disposable money is fixed, about 300-800. Yuan, and those from better-off families generally have no more than 1,000 Yuan, and this money is mainly used to pay for food and daily living expenses. Due to limited spending power, college students are often very cautious when spending money and strive to "get value for money", so they will try their best to search for cheap and high-quality products.
Whether it is on campus or off campus, today’s college students have more social activities than before. Coupled with the influence of urban life atmosphere, love and many other factors, they will not consider those that are cheap but not beautiful. For goods, on the contrary, they will pay more attention to their own image and pursue taste and grade. Although they may not necessarily buy famous brands, quality is obviously a very important content.
4. The pursuit of fashion and famous brands is an eternal topic
College students stand at the forefront of the times, pursue novelty and differences, and grasp fashion keenly, fearing to fall behind the trend. This is *** Same characteristics. The most prominent consumption is the use of mobile phones. Contemporary college students generally include mobile phone consumption items in their consumption. A survey shows that the mobile phone ownership rate among students is no less than 40%. In addition, computers and related consumption are also their pursuits. From an Internet card worth tens of yuan to a large computer, they are the pets of contemporary college students. To use the words of a computer science student, they simply regard the computer as their own." Lover and confidant".
Thirdly, there are many people who pursue the "new" style, clothing, accessories, etc. on university campuses. Survey data also confirms this. Judging from the proportion, "popularity", closely followed by price and quality, has become the third major factor for college students to consider whether to purchase. As for famous brand products, when asked "If the economy allows, would they buy famous brand products?" 80% of the students said yes. The above fully reflects the needs of college students for the pursuit of high quality, high brand and high taste of life. Consumption survey report of college students 2
Abstract: Through statistical analysis of the questionnaire data on college students’ consumption outlook of Hunan University of Foreign Economics, targeted suggestions are put forward on the problems and causes to promote the establishment of college students in private colleges and universities. A correct concept of consumption develops in a healthy, harmonious and orderly direction.
Keywords: Private college students; consumption outlook; rational consumption
In the current state of rapid social and economic development, people's living standards are improving day by day, and the consumption views of private college students It has also attracted more and more people's attention. This is a contradictory group. College students are younger and have different consumption behaviors from other consumer groups in society. On the one hand, college students in private colleges and universities have higher consumer demand, and on the other hand, their independent economy restricts their consumption. In order to understand the current situation of college students in private colleges and universities in terms of consumption views, consumption and leisure styles, and financial management, we took Hunan University of Foreign Economics as an example and set up a research team to conduct a survey on the consumption views of college students in private colleges and universities.
1. Analysis of the Survey on Consumption Views of College Students in Private Universities
1. Rational consumption is dominant
2. The polarization is obvious and consumption patterns are diversified
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3. Weak awareness of financial management
4. Healthy and reasonable views on money and consumption
5. Weak awareness of economic independence
2. Private universities Suggestions on the consumption outlook of college students
Based on the above survey and analysis and the consumption situation of students in our college, the following suggestions are put forward for the consumption outlook of college students in our college, which are only for private universities to establish a correct consumption outlook of college students. reference.
1. Strengthen consumption education
Aristotle once pointed out: If a person is not well educated, he will become a waste. Therefore, private colleges and universities should strengthen the education of frugality, moderation, and rational consumption among college students, and guide college students to make independent judgments when consuming, and not to blindly compare with high consumption. In particular, they should pay attention to reducing random consumption and truly achieve rational consumption. . Educate college students to make it clear that their first task is to study, and to make it clear that study consumption is the leading role, life consumption is the guarantee, and entertainment consumption is the supplement. Oppose hedonistic consumption methods and cultivate and establish the concept of rational consumption. The form of strengthening consumption concept education can be flexible and diverse to guide students to consume rationally and help students establish a scientific and reasonable consumption concept.
2. Establish the concept of consumption within one’s means
As an economic behavior, students’ personal consumption is first of all restricted by the economic foundation of the individual and family. Therefore, the ancients warned us to consume within our means. , act within your ability. College students in private colleges and universities study and live in school and have no fixed source of income. They rely on their parents and families to maintain consumption. Although some students have better family conditions, they should also establish the concept of consumption according to their ability. We must be considerate of the hardships parents face in making money, cherish every bit of support and help they provide, develop a thrifty, hard-working and plain style, oppose excessive consumption and high consumption, and be cautious about borrowing money for consumption. Therefore, college students in private colleges and universities are required to establish the concept of consumption according to their ability.
3. Strengthen the teaching of financial management knowledge
College students in private universities have little experience in independent consumption, cannot consume rationally, and have no financial management plan. In response to this situation, private colleges and universities should organize special theme class meetings, set up corresponding consumer education courses or consumer knowledge lectures, and at the same time give full play to the role of student clubs, establish corresponding associations, and carry out surveys on consumer issues, consumer quizzes with prizes, or knowledge competitions wait.
Financial knowledge should include economic and financial knowledge and personal financial management skills and methods. Special explanations should be provided in relevant courses. College students are encouraged to take the financial planner certificate and formulate personal financial plans. Private colleges and universities must educate students to regularly take inventory of their own consumption according to financial management plans, in order to achieve a basic balance in their consumption throughout the entire process.
Therefore, in terms of education, private colleges and universities should pay due attention to whether students have misunderstandings about personal consumption concepts, and provide timely help and guidance to encourage college students in private colleges and universities to establish a correct concept of consumption and move towards health and Harmonious and orderly development. Consumption Survey Report of College Students 3
With the in-depth development of social economy, college students, as a special consumer group in society, the shaping and cultivation of their consumption concepts directly affect the formation and development of their worldview, and then Moral behavior that affects his or her life. Therefore, paying attention to the consumption situation of college students and grasping the psychological characteristics and behavioral orientation of college students' life consumption have become important topics for colleges and universities.
1. Characteristics of college students’ consumption
As a special group of social consumers, college students have consumption psychology and behaviors that are different from other consumer groups in society. According to the survey, we can clearly see that college students’ consumption has the following characteristics.
1. Consumption concepts are complex, and perceptual consumption prevails
College students have no financial resources, poor economic independence, and no basis for consumption. The non-independence of the economy determines that college students have little independent consumption experience. Consumption value and cost cannot be measured rationally. College students do not have a complete and stable consumption concept, and their self-control ability is not strong. Most consumption is random consumption and impulsive consumption induced by media propaganda or influenced by classmates around them. This is also the result of the consumption demonstration effect of college students. According to a survey, 30% of current college students have mobile phones, but there is great blindness in the consumption of mobile phones. Among the college students who own mobile phones, some have communication needs and their family financial conditions allow it; another part has communication needs but their family financial conditions cannot afford it and "rush to" consume; and some have both. "Luxury" consumption that does not require communication and is not burdened by family financial conditions. "Luxury" consumption is caused by the demonstration effect of college students' consumption and the comparison mentality.
2. Students have a high degree of loyalty to brands
To a certain extent, college students will believe in their real experience. If they have a good experience using a certain brand product, they will Keep using it, and gradually form a fixed preference, and eventually a usage habit, and maintain a good degree of devotion to this product. For example, shampoo, with a perceptually familiar smell, good quality, and obvious effects, will encourage them to continue using it.
3. Diversified consumption preferences
The 21st century is an era in which material and spiritual life are becoming increasingly rich. Contemporary college students are no longer satisfied with dormitories, classrooms, and libraries. A monotonous life on the front line. Entertainment, sports, mobile phones, computers and new IT products have all become popular consumption among college students. The consumption of college students has shown an obvious trend of diversification. If economic conditions permit, most students will travel, spend money in karaoke bars and bars, or buy computers, mobile phones, and MP3 players, which reflects the desire of college students to get out of campus, integrate into society, and have a high-quality life.
2. Analysis of the structure and level of college students’ consumption
“Where does college students’ money come from and where does it go?” Through the survey, it was found that in terms of sources of living expenses, 75% of the students relied on Parents, 13 students relied on loans, 8 students received scholarships, 9 students used part-time work to subsidize daily expenses, and 1 students still need tuition exemptions. It can be seen that the main source of income for students is their parents, but the sources tend to be diversified. However, living expenses do not include tuition, miscellaneous fees, accommodation fees, etc. If this "big head" is added in, the proportion from parents will be even higher. It can be said that college students basically still appear on the social stage as pure consumers.
Regarding the consumption trends of college students, the survey shows that college students’ living expenses are mainly used for food, clothing, housing and transportation, and large consumption items such as mobile phones, computers, and various types of training are not included. Mobile phones have become a major consumer product for college students, as can be seen from the analysis below.
Mobile phones have become an indispensable communication tool for modern people, and college students are one of the groups with the highest penetration rate of mobile phone use. The survey shows that 47.2% of college students at Yantai University have mobile phones. The higher the grade, the higher the penetration rate of mobile phones. For example, only 6% of students who have just entered the school have mobile phones, and the number of senior students who have mobile phones has reached as high as 82%. Much higher than the average mobile phone ownership rate among social groups. About 83% of senior students clearly stated that buying mobile phones is mainly to facilitate job hunting. Although the main function of mobile phones is to make calls, college students use the short message function most. When choosing mobile phones, they think mobile phones priced between 1,000 yuan and 1,800 yuan are the most popular.
Therefore, the consumption structure of college students shows a structure similar to an upright cone. Students from relatively affluent families are at the upper end of the cone, and they own valuable items such as computers and brand-name mobile phones; students from poor families are at the lower end of the cone, and they often rely on work-study or loans to maintain normal life in college; other students They are located in the middle of the cone. They have no worries about food and clothing, and their living standards are in the middle. At the same time, from the above analysis, it can be clearly seen that the consumption decreases sequentially from the upper end of the cone to the lower end of the cone, which also clearly reflects the hierarchy of college students' consumption.
3. The impact of college students’ consumption on families and society
College students’ consumption directly affects families. As a pure consumer, the average annual expense of about 10,000 yuan is a top priority for a family. For an average family of three, the consumption required to satisfy a college student for a year will take up most of the family's income, especially for rural families. Although due to economic development, the income of rural and urban residents has increased accordingly, living standards have improved, and the proportion of household consumption spent on college students has generally declined, but the decline has been slow and the proportion is unbearable for some families. of. The consumption of a college student accounts for about 45% of urban family income, especially in rural areas, it can account for 80~90%. Undoubtedly, the current consumption of college students has caused great financial pressure on students and their families, especially some poor families. During the survey, I found that 20% of students in each of the three universities need to apply for student loans to complete their four years of college. They can't even guarantee their own livelihood due to their studies, let alone the expenses of nearly 10,000 yuan. Since the economy of Shandong Province is considered moderately developed, the income level of its residents is lower than that of college student families. Therefore, the actual proportion may be higher than this number, and the impact can be described as far-reaching.
The consumption characteristics and behavior of college students determine that the impact of college students’ consumption is not limited to families. Many consumptions in the market are closely related to college students. College students’ consumption has directly affected the entire consumer market and the national economy. At present, the consumer market for college students has been formed. This is the result of the development of higher education and a necessity for the development of the socialist market economy. It has become an integral part of my country's socialist market economy. With the development of society and the popularization of higher education, it will play a greater role.
IV. Some suggestions about college students’ consumption
College students’ consumption is not only related to themselves and the school, but also an issue related to the entire society. Here are some suggestions on college students’ consumption from three aspects: individuals, schools, and society.
(1) For college students, they must establish their own reasonable consumption concepts and treat their own consumption rationally. As a pure consumer, college students mostly rely on their families for their financial resources, so their consumption must take into account the family's economic status, their parents' affordability, and the ability to exercise self-control, and not blindly fall into the misunderstanding of rational consumption.
Nowadays, some students spend lavishly and are addicted to blind consumption. For example, many college students are addicted to online games recently, which will greatly increase their consumption burden. More importantly, college students will also lose themselves in blind consumption, so that affect one's own studies. In addition, college students must also have the awareness of consumer rights protection. After entering college, they have gradually begun to integrate into society. Various illegal behaviors that deceive consumers in society are constantly prohibited. In the face of a complicated society, college students must learn to safeguard their own rights. right.
(2) Schools should strengthen the cultivation of students’ consumption concepts. Seeking truth from facts, ideological and political education in colleges and universities has not paid enough attention to students’ consumption concept education. There is insufficient research on college students’ consumer psychology and behavior. There is insufficient educational guidance on college students’ consumption outlook in the “Two Courses” teaching. Due to factors such as insufficient comprehensive and objective understanding of college students' consumer psychology and behavior and curriculum settings, special education on consumption concepts that are closely related to important concepts such as outlook on life, outlook on labor, outlook on money, and outlook on national conditions is not included in ideological and moral cultivation courses. Fully developed, it is difficult to achieve the true purpose of guidance.
(3) For society, it is necessary to actively open up the consumer market for college students and meet the needs of college students with different economic conditions in terms of product types, prices, and services. At the same time, it is necessary to regulate the market order and establish a market for college students. A fair market environment allows them to consume. No matter from which aspect, the consumer market of college students is no longer dispensable. It has seriously affected the economic development of the areas surrounding universities.
(4) For college students, the concept of reasonable savings should also be strengthened. Nobel Prize winner in economics Robert Kiyosaki once said: "Financial management has nothing to do with how much money you earn. It is the ability to measure how much money you can keep and how long you can make the money work for you." When asked in a survey, When asked about getting familiar with financial management, many students expressed that they were unfamiliar with it. When asked what the financial situation will be like after the end of the semester, most students admitted that their consumption has exceeded the planned range. Some students even need to borrow money from others to pay for their travel home. Students who have a little left are also thinking about what to do. After spending all the remaining money, only a few students have the awareness to save.