Reason:

1. Xiaomi’s cost performance. The price is cheap. Xiaomi has its own MIUI operating system, which can be flashed and supports personalized settings. With the proliferation of windows, we should think that Xiaomi's market space is very small. However, the current situation tells us that it is surviving very well and getting better and better. Why? It is because of the emergence of hardware other than software. .

2. The application of body science is very good, it is light and thin, the size is suitable, and the appearance is very simple and beautiful. This is also a very big highlight of his product.

3. In terms of sales strategy, it does not use large-scale distribution, large-volume, and widespread products will never be regarded as very sophisticated products.

4. In addition, we start promoting and promoting new products very early in the early stage, and then gradually increase the sales volume, always maintaining a state of supply exceeding demand. In the long run, this product will remain popular. , people will always think about it and want to buy it, which will virtually save Xiaomi a huge amount of advertising fees, and it is a very effective advertisement. At the same time, it also ensures the long life cycle of Apple's model products.

5. Another good point to enter the market is cooperation with China Unicom and China Telecom. Xiaomi mobile phones have been promoted and promoted through China Unicom and Telecom business halls all over the country, allowing more people to understand and recognize Xiaomi's high performance and high quality.

6. Xiaomi mainly handles its own marketing, including public relations, Weibo marketing, customer service, etc. instead of outsourcing, effectively ensuring close communication with users and stronger execution .

7. Xiaomi Forum. Xiaomi maintains a forum with high user participation. Enthusiasts on the forum continue to provide various opinions and even criticisms of Xiaomi's products, which is crucial for discovering the true needs of users. These enthusiasts are Xiaomi's volunteer testers, volunteer advisers, and volunteer propagandists.

8. Weibo. Xiaomi also actively interacts with rice fans on Sina Weibo, continues to strengthen the content of allowing fans to participate in MIUI design improvements, and regularly sends some gifts to rice fans to repay their support. These measures show that Xiaomi continues to create useful products for users. products.

9. Let users generate buzz. The name "Xiaomi" can make many people think of "Xiaomi plus a rifle" and can arouse the national complex of many patriots. In addition, Xiaomi’s mascot Mi Rabbit, with its cute image wearing a red scarf and a Lei Feng hat, can inspire the national pride of many Chinese people.

10. Rice noodle culture. One of the successes of Xiaomi is to create its own fan culture, allowing fans to become product spokespersons, to promote Xiaomi's advantages and to maintain Xiaomi's brand honor. Therefore, it is no exaggeration to say that rice fans have made Xiaomi successful. And obviously, Xiaomi also attaches great importance to the shaping of rice noodle culture. "Because of rice noodles, so Xiaomi" is also a saying often said by Lei Jun.

Xiaomi mobile phone

Xiaomi's LOGO is in the shape of "MI", which is the abbreviation of Mobile Internet. Xiaomi mobile phone is a high-end mobile phone developed by Xiaomi Company (full name: Beijing Xiaomi Technology Co., Ltd.) Performance enthusiast smartphone.

Xiaomi mobile phones adhere to the design concept of “Born for Fever” and adopt an online sales model. On April 9, 2013, at the Mi Fan Festival, Xiaomi mobile phone 2S equipped with Qualcomm Snapdragon 600? Quad-core 1.7G was sold on the official website, and Xiaomi 2A was released at the same time. On March 13, 2014, Redmi mobile phones started the third round of online limited sales in Singapore and were sold out.

Product Background

Lei Jun is the chairman and CEO of Xiaomi. The mobile phone ID design is all completed by the Xiaomi team, which includes Lin Bin, the former vice president of Google China Engineering Research Institute, Zhou Guangping, the former senior director of Motorola Beijing R&D Center, Liu De, the former director of the Industrial Design Department of University of Science and Technology Beijing, and the former president of Kingsoft PowerWord. Manager Li Wanqiang, former development director of Microsoft China Academy of Engineering Huang Jiangji and former Google China senior product manager Hong Feng.

The mobile phone production is OEMed by Inventec, and the mobile phone operating system uses MIUI, a third-party mobile operating system that is deeply optimized, customized and developed based on the Android system.

When Xiaomi founder Lei Jun talked about why he made Xiaomi mobile phones, he said that in terms of development trends, China will be a mobile Internet world in the future. Smartphones and applications will carry most of the needs of users, although in the past many years, a lot of money has been spent buying mobile phones. From Nokia, Motorola, Samsung, to iPhone, there are many dissatisfactions during use, such as poor signal and disconnection in broad daylight. As a senior mobile phone enthusiast, I know that only a high degree of combination of software and hardware can produce good results and improve the user experience of the mobile Internet. Based on this idea and ideal, and a group of entrepreneurial partners with passion and dreams, we have promoted The driving force behind making Xiaomi mobile phones. Represents Xiaomi as a mobile Internet company.

In addition, Xiaomi's LOGO is the word "heart" upside down, with one less dot, which means Xiaomi wants to save users a little more worry.

Flashing methods

Flashing Xiaomi mobile phones can be divided into: OTA wireless upgrade; local upgrade of upgrade package; local upgrade of complete package; flashing other system ROM; flashing operation under other systems ( Flash non-MIUI systems back to MIUI or other systems).

Tips: OTA upgrade is to upgrade the currently used system, while upgrade using download package is to upgrade "another system", that is, an unused system. Please pay attention to this small difference.

OTA upgrade

Every Friday, the Xiaomi mobile phone development version will be updated once a week to fix previous bugs and add more practical functions. So how to perform OTA upgrade operation?

1. Every Friday afternoon (except for special circumstances), Xiaomi mobile phones will receive OTA upgrade notifications.

2. Click "Update Now", a dialog box will pop up, click the "Start Upgrade" button.

3. After the upgrade is completed, "Restart into the new system", the flash is successful.

Local upgrade

Sometimes there is no wireless network and the monthly traffic is not enough. You can use the complete upgrade package to upgrade locally.

1. In "System Update". Click the menu button.

2. Click "Select Installation Package" and select the upgrade package you need in the new interface.

3. In the new interface that pops up. , click "Update Now".

4. Click "Start Upgrade" in the dialog box to enter the upgrade process.

5. After the update process is completed, click Restart to enter the new system. , flashing successfully.

Wireless upgrade

If you have not performed OTA upgrade for many times, when you perform the upgrade operation, the system will prompt that the upgrade cannot be performed. At this time, you need to use The function of wirelessly downloading the complete package upgrade is now available.

1. Click the menu button in "System Update" and select "Download the latest complete package"

2. In the new interface displayed. Click "Download Complete Package" (The download process is performed in the background and does not affect other operations.)

3. Click "Update Now" in the new dialogue interface, and click "Restart System" after completion. ", flashing successfully.

Flashing into the system

Xiaomi supports native Android, Dim Sum OS, and DIY ROMs made by enthusiasts. So how to flash into these systems?

1. Click the menu button in "System Update" and click "Select Installation Package"

2. Select the ROM you want to flash in the file browsing interface.

3. After selecting, the following prompt will appear. Click "Update Now" (the entire process will be done later and will not affect your other work).

4. After the upgrade process is completed, click "Restart to enter the new system." ", enter the new system.

Other flashing

When you are using other systems and there is no built-in upgrade flashing function similar to Xiaomi phones, how should you do it? How to flash back to MIUI in other systems? Before flashing, you need to rename the ROM that needs to be flashed to update and then copy it directly into the memory card (remember that it is not a secondary folder, assuming that the memory card is disk "H" in the computer, the update file should be h:/update .zip) and then turn off the phone.

1. Press the volume button " " and the power button to enter the Recovery interface.

2. Select the language you need and select "Clear Data".

3. Select Clear “All Data” and press the power button to confirm.

4. Enter Recovery and select "Install update.zip to System One".

5. After the flashing is completed, enter "Restart" and select "Restart into System 1".

FAQ

Q1: How to buy a Xiaomi mobile phone?

A1: Xiaomi.com is the only official purchasing channel, and Fanke is the only officially authorized third-party sales agent.

Q2: Can users from Hong Kong, Macao, Taiwan and foreign countries purchase Xiaomi mobile phones?

A2: Xiaomi.com has not yet opened purchase channels for users from Hong Kong, Macao, Taiwan and foreign countries.

Q3: What accessories can be purchased online from Xiaomi?

A3: Xiaomi.com offers a variety of accessories related to Xiaomi mobile phones, such as Xiaomi mobile phone stereo in-line call earphones, colorful lithium polymer batteries, colorful battery back covers, films, lanyards, stickers, and memory cards. Wait, in order to meet your demand for discounts on Xiaomi accessories, we have also launched special packages for Xiaomi accessories.

Q4: Are the photos on the website consistent with the real thing?

A4: The photos of Xiaomi products are all taken in kind and are authentic and reliable.

Q5: The order has been paid successfully, when can it be shipped?

A5: If it is a prepaid order, we will notify you by text message to pay the balance within 3 days before the estimated delivery time of the prepaid order. After you successfully pay the balance, we will issue it to you as soon as possible. You can also log in to Xiaomi.com to check the order details and understand the order delivery status. If you are opening a purchase order, after you successfully pay, we will distribute and deliver the goods in the order of your successful payment. We will do our best to ensure the speed of delivery. Thank you for your patience! Note: The estimated delivery time for prepayment is based on your actual payment time.

Q6: What should I do if it prompts that the password is incorrect when logging into Xiaomi.com?

A6: Please follow the prompts on the login page and click "Forgot Password" to complete the retrieval process; if you confirm that your password is correct and you can log in to the Xiaomi forum normally, please contact Xiaomi Customer Service Center.

Q7: Which regions do cash on delivery support?

A7: You can click Cash on Delivery to directly check whether cash on delivery is supported in your area.

Q8: How to modify order information?

A8: If your order has not been shipped yet, after logging in, open "My Orders", click "Order Details" and modify it.

Important reminder: If the order includes a Xiaomi mobile phone, changing the delivery address requires SMS verification. If the contact number is a landline, please contact Xiaomi customer service center.

Q9: How to cancel the order?

A9: After logging in, open "My Orders" and click "Cancel Order".

Important reminder: Orders can only be canceled if they are in the status of "awaiting payment" and "pending confirmation".

Q10: I have multiple orders, can they be merged?

A10: This function is not supported temporarily.

Q11: Why was the order closed?

A11: There may be the following reasons:

A. You have clicked "Cancel Order" on the order interface;

B. After you choose to pay online, payment has not been made for more than 72 hours;

C. If there is an exception with your order, please contact Xiaomi Customer Service Center.

Q12: How to check the delivery progress?

A12: After you log in to Xiaomi.com, open "My Orders" to view the order details. If your order status is "Delivered", you can view the logistics company, Delivery status information such as freight order number and logistics tracking; or you can use this information to go to the official website of the corresponding logistics company and enter the freight order number to check the delivery status.

Q13: Is there a physical store where you can experience the real machine?

A13: Xiaomi mobile phones do not have physical stores. In some areas, users can choose the "door-to-door pickup" method to go to designated Xiaomi Home service stations to learn about real phones.

Q14: Can I purchase goods on the spot at the Mi Home Service Station?

A14: For door-to-door pickup, you need to place an order on Xiaomi.com in advance. After confirming that door-to-door pickup is available, you can go to the designated Xiaomi Home service station to pick up the goods. If you have not placed an order online in advance, When placing an order, you cannot purchase it directly at the Xiaomi Home service station.

Q15: Where are Xiaomi Home service stations open?

A15: Xiaomi Home service stations have been opened in 7 cities: Beijing, Nanjing, Shenzhen, Shanghai, Guangzhou, Wuhan, and Chengdu; Xiaomi Home service stations will be opened in more cities in the future.

Q16: Do you want to pay credit card installments?

A16: If your credit card has enabled online payment and the bank is within our support range, you can pay successfully. You need to contact your credit card service center for installment payment.

Q17: Can I specify the delivery time when placing an order?

A17: Can be specified. You can choose unlimited delivery time, weekday delivery, or weekend and holiday delivery.

Q18: Can I reject the goods when receiving them?

A18: Yes, if you find signs of damage to the outer packaging of the package, or the tape is torn and there is a suspicion that it has been opened, you can reject it directly.

Q19: How can I enjoy after-sales service for non-Xiaomi brand products?

A19: If you purchase products through Xiaomi.com, you can enjoy the three-guarantee service. For non-Xiaomi brand products, you can check the after-sales process according to the product information.

Q20: How to contact customer service?

A20: You can call the customer service hotline, the working hours are 9:00-18:00 from Monday to Sunday; you can also contact customer service staff through online customer service, Weibo and other platforms.

Reference materials

Viewpoints. Internet marketing teaching website [cited on 2017-12-20]