There are four aspects of costs that need to be considered when doing cross-border e-commerce. The first is to establish localized operation logistics, the second is to establish and promote an independent website, the third is to break through language barriers, and the fourth is cross-border payment settlement. .

1. Establishing localized operational logistics

In fact, it is not uncommon to establish localized operational logistics. eBay and Dalong have started to do so as early as last year and the beginning of this year. The purpose of setting up local overseas warehouse logistics is to reduce more distribution costs. Many domestic cross-border e-commerce companies are newly established and may not have enough funds to establish a distribution center in the local market.

However, to increase profits and facilitate more transactions, overseas warehouses must be established after the market matures. This will allow local consumers to experience shopping, which is very important for market optimization and promotion. favorable. Lanting Jishi is also currently establishing a local distribution center with the goal of saving more logistics costs, which has raised requirements for supply chain management and logistics distribution management. ?

2. Establishment and promotion of independent websites

Since it is online shopping, browsing store pages is unavoidable. First, let’s talk about website creation. Intuition, a shopping website must give consumers a strong first impression. When you open a website, you will not be able to find your product category at first glance, which is very detrimental to consumers’ online shopping experience. ; Speed, this refers to the jumping speed of browsing the website. The page creation of many websites is not flexible and the opening speed is too slow. Consumers may not have the patience to wait. Then there is the promotion of the website. A very important point of the website is traffic. Without traffic, there will be no conversion rate. When many cross-border e-commerce merchants first established their websites, they did not pay attention to optimizing product content, etc., or even considered promotion. In terms of promotion, foreign websites may be nothing more than keywords on Google, but in essence I think foreign social networks are also a good way to introduce traffic, because this can stabilize fans, achieve conversion rates and improve product sales. Exposure intensity. ?

3. Breaking through the language barrier

This is also closely related to the website and can be an extension. The reason why we talk about minor languages ??is because cross-border online retail websites will have visitors from different countries. Many cross-border e-commerce websites are mostly in English. This may be related to the market they target. But if you want to facilitate more orders, you have to break through the language barrier. It is very troublesome for users if orders are visible but not understandable. The translation cost of building a website in a small language is relatively high. My personal suggestion is to establish a multi-language service. This will save a lot of operating personnel costs, promotion, and optimization costs. Of course, it depends on which markets you are targeting, such as Russia, Spain, Arabic, etc. ?

4. Cross-border payment settlement

With independent websites, cross-border e-commerce companies will inevitably consider payment channels. Because when the unapproved order transaction is completed, how to safely collect payment is a key issue that cross-border e-commerce will consider. Since last year, cross-border RMB settlement has been a collection channel that many cross-border e-commerce merchants will consider using. Let’s analyze a few advantages.

First, the cost of foreign exchange settlement is reduced. Because cross-border RMB settlement is through normal channels, it saves time and cost. Second, the docking process is convenient, and you can basically see every transaction clearly in the background of the website. Third, the settlement time can be flexibly adjusted. Fourth, the risk control system is improved. Currently, the cross-border payment settlement channel is for cross-border e-commerce of independent B2C websites.