The role of Internet finance in e-commerce: (1) Planning and development strategy issues for financial institutions and systems in the information age

E-commerce requires online payment and settlement. Therefore, banks Only by setting up banks online can businesses better adapt to the needs of e-commerce development. At the same time, only by setting up online securities trading businesses can various stock exchanges and securities companies effectively occupy the market. Only by setting up online insurance sales by insurance companies can they reduce costs. costs, expand the market, and gain an advantageous position in the fierce competition

(2) Issuance and management of electronic currency

E-commerce is carried out in virtual network space, and it is impossible to use Cash settlement can only be paid with electronic currencies such as credit cards, smart credit cards, digital currencies, and online currencies. Internationally, non-financial institutions also issue electronic currencies and conduct settlements, such as electronic wallets issued by Visa and MasterCard International Credit Card Organizations. Payment can be made on the Internet, so who will issue electronic money and manage it involves whether the settlement of e-commerce can be successfully completed

(3) The financial regulatory authorities have strict requirements on new financial institutions and their business and financial services. Supervision of information

Article 2 of the "People's Bank of China Law" stipulates: "The People's Bank of China, under the leadership of the State Council, formulates and implements monetary policies and supervises and manages the financial industry

" The law also stipulates that the China Securities Regulatory Commission supervises and manages the securities industry

Since e-commerce is not restricted by time and space and can continue to operate 24 hours a day, financial institutions established online also continue to operate transactions 24 hours a day. At the same time, online financial information Authenticity and integrity are also related to the legality and authenticity of transactions. For example, if an online bank is opened separately, the issue of how to collect reserves will arise. This all involves how the financial regulatory authorities set up online supervision agencies and make them run well. Issues

(4) Financial institutions’ transformation of traditional businesses and construction of network systems, transformation of original systems and unification of standards

Traditional financial institutions and businesses built on an atomic basis It is no longer able to adapt to the needs of business development based on bits of e-commerce and financial electronics. This will inevitably require financial institutions to reduce the establishment of branches and savings banks and streamline personnel to reduce costs and increase the business volume of online financial institutions, so that The transformation from traditional manual work to financial electronics

This also requires financial institutions to increase investment in information infrastructure and transform and update original systems. At the same time, e-commerce on the Internet must pay and settlement is finally completed, in addition to digital signature through the certification center to ensure the authenticity and legality of the electronic contract, it also requires a highly secure payment gateway, which involves the certification center (CA) of each online financial institution. ) Payment gateway standards must be unified and in line with international standards and how to establish a root certification center

The rapid development of e-commerce has had a profound impact on the financial industry, and the traditional business model can no longer meet the needs

In order to survive and gain competitive advantages in the future network economic environment, the banking industry strives to invest heavily in information technology and strive to launch its own Internet financial services

The development of online banking It has brought huge changes to the traditional business models and service methods of commercial banks, requiring banks to make strategic adjustments to their internal management and operating mechanisms

The changes in service methods have brought convenience to customers. At the same time, banks Can provide customized services according to customer needs

The former bank-centered service supply system is transforming into a customer-centered service demand system. This is a fundamental change in the bank's business philosophy

The improvement of banks’ online payment capabilities will also promote the further development of e-commerce

Online payment is an important part of e-commerce and the development and innovation of traditional payment systems

The purpose of traditional payment reform is to reduce bank costs, speed up processing, facilitate customers, reduce fraud, etc., while online payment innovation has changed the way of payment processing, allowing consumers to obtain bank payment services via the Internet at any place and at any time , without having to go to the bank’s traditional business

counter

Incompatible online payment mechanisms will undoubtedly hinder the healthy development of e-commerce. Therefore, the innovation of payment methods must rely on the support of the central bank

On the other hand, the security of online payments will inevitably affect the traditional payment system

As the central bank, the People's Bank of China has the function of maintaining the normal operation of the payment and settlement system

Currently, the development of e-commerce in my country is in its early stages. To prevent payment risks and ensure bank security, it is necessary for the financial system to establish an industry-wide security certification system for online payment and clearing services to ensure the healthy development of online payment systems and online banking