How to develop the credit card business
1. Credit cards are an important part of the bank card industry. The development of credit cards can promote personal consumption credit, use bank money to meet personal consumption needs in advance, and drive The growth of banks’ personal finance business. At the same time, it will help facilitate people's lives, expand social consumption, and promote social informatization and national economic development. Compared with Western developed countries, due to differences in my country's consumption habits, credit system, and understanding, the development of credit cards in my country has been hindered to a certain extent. The most prominent manifestations are the small scale of card holders, low credit card utilization rate, and especially the very low number of good-faith overdrafts. . How to develop credit card business is a topic that the banking industry needs to study.
2. Cultivate active marketing awareness
3. Counter marketing Bank front-line staff face a large number of customers handling business at the counter every day, and major commercial banks conduct business every year. From time to time, we offer discounts on different types of credit cards, waive the first-year annual fee or other types of promotions, which provide a lot of marketing space for counter staff. Tellers should be familiar with the relevant supporting documents provided for card application, issues that should be paid attention to when using various credit cards and how to use them, etc. They should highlight marketing products with a focus on profitability and convenience to attract customers. Each grassroots branch of the door-to-door marketing bank should conduct a thorough investigation of enterprises and stores in the area under its jurisdiction, obtain first-hand information, and find out the number of enterprises and stores, their locations, and whether they have opened an account with our bank. On this basis, on, conduct proactive door-to-door marketing. In terms of procedures, the success rate of card application for corporate groups is higher than that of individual letters from society. Moreover, it can provide a more comprehensive understanding of personal information and has a higher degree of credit. Differential marketing focuses on the bank's VIPs, high-quality fund customers and other high-quality customers, and assigns dedicated personnel to take charge of management. While providing these customers with economic and financial information, investment consulting and other personal financial management, it also actively conducts credit card marketing to provide them with consumption services. Convenience, forming a true "package" service system.
4. Problems in marketing
5. Establishing a personal credit system is a prerequisite for the development of the credit card industry. Due to the lack of this aspect, banks have had to write off a large number of credit card bad debts in recent years. Due to the lack of a complete credit system, in order to reduce risks, card issuing banks must spend a lot of money to investigate personal information, and need to provide many supporting documents and materials, some of which even involve personal privacy, which greatly increases transaction costs. The possible consequence is that people with good credit will think that the benefits brought by credit card services cannot make up for the costs, and therefore withdraw from the credit card market; while some people with poor credit who may attempt to default will try their best to fight for credit lines. The inability to set levels according to needs and the lack of differentiation in services enjoyed by cardholders with different credit levels restrict the current development of the credit card industry. At present, the credit limit management of many domestic card issuers needs to be improved, and they can learn from foreign experience. Foreign card issuers usually do not initially give customers a very high limit. After tracking the customer's repayment behavior and consumption habits, they will adjust the limit based on the customer's actual needs. Improving the quality of card issuance, such as accepting all card applicants, will increase the number of card issuances, but it will not actually produce benefits. After applying for a card, it is often easy to have sleep cards or canceled cards, which wastes limited resources and increases operating costs. . Domestic credit card revolving credit is poor. Survey data shows that only 2% of customers regularly use revolving credit, and more than 85% of customers repay in full every month. Overdraft interest generated by revolving credit is an important channel for credit card profits. The domestic revolving credit market has potential, provided that banks must strengthen infrastructure construction for risk management. At the same time, banks can target high-income and high-consumption groups as expanded customer groups. Improve the quality of customer service. After a customer successfully applies for a credit card, the bank should have corresponding customer service facilities to provide convenience for customers in the future. Domestic banks do not do this well. At present, credit cards are used to settle consumption payments. Cardholders do not need to enter a password and can pay for consumption with just a signature. Therefore, if the credit card is lost and the cardholder does not report the loss in time, the person who finds the card can imitate the handwriting on the signature strip to sign the purchase order. The method adopted abroad for credit card theft is limited risk liability. If the credit card is stolen and the money on the card is misappropriated after the cardholder reports the loss, the cardholder will not suffer any loss and the bank and store will pay full compensation. Even if the cardholder's money has been misappropriated before reporting the loss, the cardholder only needs to pay $50 to get the money in the card back.
The promotion of each new product must go through a long and exploratory process, and there will be bumps and problems on the road of development. However, as long as we introduce advanced foreign technology and experience, eliminate the rough and select the best, and create marketing channels with our own characteristics, our country's The credit card business will also be accepted and recognized by people like debit cards and achieve great development.
How to promote the application of 10 credit cards in one day
1. Rent a place and hold up a sign saying that you can apply for free credit cards
2. Inform all your friends and tell them , you still have some unfinished tasks this month, ask each of them to fill in a few forms
3. Go to the company and leave a stack of information and your business card at the front desk when you enter the company, and ask for a credit card Just contact you. Remember, don’t talk for too long. Generally, companies will rush when they encounter sales.
4. For some financial companies, financial companies, and securities companies, it is best not to go there. Ask insurance companies, Amway companies, etc. Go often, this trick is the most effective.
First make a general credit card financial management plan for the person you want to promote. It is best to compare the ones with credit cards and those without credit cards, and compare other credit cards with the credit cards you promote (of course, don’t let other card issuers get caught What handle). When you identify your specific target, find out his needs and confusion through conversation, and then come up with a new financial plan for the specific target based on the general financial plan. I believe many customers will be interested.
How to do a good job in credit card promotion - Stock City Experience
In the eyes of many people, those who promote credit cards are bank staff, and ordinary people cannot do it. This understanding is completely wrong. In fact, anyone can be a promoter. Next, the editor will introduce to you how to promote credit cards.
1. Be familiar with the business. As a credit card promoter, you must first understand the relevant business of your own bank's credit card, such as how to determine the customer's creditworthiness, whether an annual fee is charged, how much the annual fee is, what circumstances can reduce or reduce the annual fee, and failure to repay the loan on time. How to charge late fees, etc. The key point is to know how your credit card is different from other credit cards, what are the more preferential policies and other related issues that customers would like to know more about.
2. Set related gifts. Nowadays, various banks are springing up in endlessly. Each bank is promoting credit cards. Customers who want to apply for a credit card will naturally make a comparison to see whose gifts are better and more suitable. Therefore, if you want to apply for a credit card, The promotion of good credit cards and appropriate gifts can have a very good effect.
3. Make relevant packages. Credit card-related packages are also very important, such as supermarket shopping discounts, hotel dining discounts, etc. Friends who like to go to supermarkets will naturally apply for your card if they think the discounts are strong, and some foodie friends will also apply for it. , so setting the package is very important.
4. House sweeping promotion. One of the promotion methods is to sweep the floor. Go to the office building or residential building of potential customers for face-to-face promotion. You also need to be skilled in sweeping the floor. You can first let the other party know about your card through various methods such as communicating with them. If you are interested, then you can promote it to them and let them apply for a card.
5. Local promotion. Local promotion is actually setting up stalls outside for promotion. First, find a place with a large flow of people to promote. Once the promotion location is determined, then you need to find a way to gather popularity. This is very important. If there is no popularity, it will definitely be difficult. To promote and gather popularity, you can choose various methods such as posting leaflets, shouting, etc. As long as someone comes to ask, you must let them sit down and communicate slowly. This is also a way to attract popularity.
In the process of credit card promotion, you should always maintain interaction with old customers. Remember to notify old customers in time when any new discounts come out. In this way, you can build a relationship with old customers. If they need to apply for a credit card, customers, they will also actively help you recommend them.
That’s it for the introduction on how to promote credit cards.