Xie Changqing, Xie Jiabao tree, eternal spring.

Xie Changqing is the founder of Aoyuanjian Group. He founded Guangdong Aoyuanjian Group Co., Ltd. in March 2011. This year, he just turned 28 years old. "Create an easy-to-use female skin care product." This idea pushed 28-year-old Xie Changqing onto the entrepreneurial stage, and he left wonderful results on the stage. In August 2018, the overall business scale of Aoyuanjian Group reached 270 million. He only used credit cards to cash out 100,000 yuan as start-up capital to start a business with 270 million yuan. He started from scratch. What did he rely on to achieve entrepreneurial success? Let’s walk into Xie Changqing’s entrepreneurial and money-making story together!

There is still a long way to go to face yourself - a conversation with Xie Changqing

1. Briefly tell us about your experience before starting a business?

Xie Changqing: Before I started my business, I was just an ordinary person among millions of people. When I graduated from college, I worked as a doctor in my hometown hospital for a period of time, and then went to graduate school. The graduate student worked at the local Center for Disease Control and Prevention for a year. At that time, his life was considered very stable, but he always felt that he could not see the future. Life without seeing the future is scary, so I resigned. At that time, those of us from Hunan all went to Guangzhou to start businesses and had some success. So I decided to try my luck in Guangzhou, hoping to make something famous.

However, the market economy environment is very complex. If you don’t have a very sensitive business sense, you can avoid risks simply by relying on imagination. Therefore, if you want to enter an industry and become an entrepreneur, you should first All you have to do is know your stuff.

After I came to Guangzhou, I worked in two cosmetics factories. During this time, I made a lot of connections, broadened my horizons and accumulated experience. At that time, I felt that there was a huge market for women’s skin care, so I went all the way. Studying business models, operating models, etc. also lays the foundation for subsequent entrepreneurship.

2. What motivated you to start a business?

Xie Changqing: I think it is a fusion of feelings and desires. What impressed me deeply was that one time when I was talking to my mother, I suddenly discovered that my mother was already old. I believe that many people will have at least one heartache. That feeling was actually very sad. At that time, I felt a surge of energy and was very I want to make a good skin care product for my mother to slow down her aging. Therefore, without start-up capital, I cashed out 100,000 with a credit card. All problems could not hinder me from starting a business.

The second is the desire to make money. I have a strong desire to make money. When I was young, my family was poor, and my father was the only source of income for the whole family. I really wanted to break this situation. It is more the responsibility and ambition of a man that drove me to embark on the wave of starting a business and making money.

3. What is the biggest difference between actual entrepreneurship and your original intention to start a business?

Xie Changqing: It turns out that starting a business is for yourself, to make a lot of money and achieve financial freedom. After starting a business, I discovered that starting a business is to help more people, and I have an additional sense of social responsibility. This sense of responsibility prompted me to no longer make money for the sake of making money, but to consider how to realize my own social value, how to realize corporate value, and how to realize my social value. How to improve employee value and make a better product.

4. What conditions do you think are necessary to start a business?

Xie Changqing: Starting a business may require many conditions. Many factors such as the right time, right place, right people, etc. will affect whether the business is successful. But 80% of entrepreneurial failures are due to action. Therefore, I believe that as long as you have a desire to start a business and have super power of action, you already have the initial conditions for starting a business.

5. In one or two sentences, briefly summarize the key to your success in starting a business?

Xie Changqing: The first is choice. Choosing a good track will make your efforts more effective. We must learn to run against the wind. If we follow the direction of the wind, we will surely find our own way out. 2011 was the year when e-commerce was developing rapidly, and I seized this opportunity and chose the e-commerce track.

The second is persistence.

The key to success in starting a business lies in persistence. The process of starting a business is destined to be arduous. During the process of starting a business in Aoyuanjian Group, I never thought of giving up. All I could do was grit my teeth and persevere.

6. What entrepreneurial experiences and lessons do you most want to tell others who come after you?

Xie Changqing: Whatever comes to mind, just do it! Only by doing it will you know whether you will succeed. Starting a business should not be a thought floating in your mind for a long time, but something that needs to be done with actual actions. "Everything is difficult at the beginning." If you make up your mind and start taking action, you are already half successful.

7. Tell us about your personal character and company culture?

Xie Changqing: I think it’s because of my ability to withstand pressure. In the early days of starting a business, I was constantly switching between despair and hope. I walked on a tightrope every day. No matter how entangled I was, I still had to calmly encourage the team. My inner strength was limitless. If you don't have this ability, I'm afraid you may have given up before Aoyuanjian Group succeeds. The culture of an entrepreneurial company is basically the epitome of the founder's personal culture. To be precise, company culture is created by the founders. My personal ability to withstand stress will also serve as a role model for employees, changing the culture of the entire company and giving Aoyuanjian Group lasting vitality.

Summary

In the future, Xie Changqing will continue to move forward on the road of innovation and empower a minimalist skin care lifestyle. For Xie Changqing, Aoyuanjian Group is one of his strong backers on his entrepreneurial journey, helping him move forward bravely. Aoyuanjian Group will create a women's skin care brand that truly redefines industry standards. At the same time, it will set up branches in major cities to complete the intelligent integration of the upstream and downstream industry chains, realize the integration of industry and integration, and help promote the overall development of Aoyuanjian Group. In the direction of industrialization development, the company will launch a 5-year plan of 100 cities and 1000 stores in 2022 and an 8-year plan of 1000 cities and 10000 stores. It is expected to achieve 10,000 chain stores within 8 years. Aoyuanjian Group comes for medical research and skin care, and will continue to create a more brilliant future together with hundreds of millions of women and investors!