The last-place scouring method refers to that in credit card sales, sales staff assign credit card sales tasks to each sales staff by setting sales indicators, and rank them according to sales performance. Then, take the salesperson with the last performance as the elimination object and let him leave the sales team, so as to motivate the salesperson to improve his performance. This system is called "last elimination".
to some extent, the bottom-scouring method can motivate sales staff to improve their performance, but there are also some problems. For example, it may lead to too fierce competition among sales staff, resulting in insufficient teamwork, and even improper behaviors such as fraud, which will affect the company's image and sales performance.
therefore, enterprises should choose the appropriate sales incentive system according to their own situation, and carry out effective management and supervision to ensure the stability of the sales team and the continuous growth of performance.
It is suggested that enterprises can adopt various incentives, such as setting sales bonuses, providing training and promotion opportunities, and strengthening management and supervision to ensure the stable and healthy development of sales teams.