Business is commodity business, the representative is the individual, and the business representative is the commodity business promoter.

The business representative should be the image representative of a product or a company. As long as the representative is good, our sales will be marketable. If I had to say something different, broadly speaking, reps are people and sales is a process. Sales should start from the business representative.

The most important component of a sales promotion is the business representative. Business representatives must accept themselves, affirm themselves, and like themselves.