The activity appeared before us unconsciously, so let's not forget to make a suitable activity plan in advance. The activity plan can help the activity to end smoothly. Although it will be a headache, we should write the activity plan well! What do you think of this activity plan? The following is my carefully compiled "Complete Collection of Bank Lantern Festival Activities", welcome your tasting! The bank's plan for the Lantern Festival (Part 1)

I. Purpose of the activity

During the Lantern Festival, in order to create a good environment for swiping cards, improve cardholders' awareness of using cards, cultivate citizens' habit of using cards, and enable more citizens to enjoy the convenience brought by the new settlement tool of bank cards and facilitate people's lives.

second, the activity time

from _ _ _ 222 to _ _ _ 222.

III. Activity Organization

The organizer of this activity is _ _ City Bank Card Work Leading Group Office, _ _ Rural Cooperative Bank, _ _ Sub-branch, _ _ Sub-branch, _ _ Sub-branch, _ _ Sub-branch, _ _ Sub-branch, _ _ _ Sub-branch, _ _ Bank, _ _ (co-organizer), _ _

IV. Publicity theme

Paying UnionPay cards is a safe, healthy and fashionable choice.

V. Rules of Activities

From _ _ _ _ 222 to _ _ _ _ 222, all cardholders who spend more than _ _ yuan (single transaction) on UnionPay standard cards with the card number "_" in designated merchants within the jurisdiction of _ _ _ will have the opportunity to win the prize. The prize is as follows:

One grand prize.

there are _ _ first prizes, and each prize is equivalent to _ _ yuan.

there are _ _ second prizes, and each prize is equivalent to _ _ yuan.

there are _ _ third prizes, each with an equivalent prize of _ _ yuan.

redemption method: the cardholder will receive the online lottery prize at the _ _ bank card management office (in the bank) with the purchase slip marked "First Prize of Bank Card Activity in _ _ _ _", and the telephone number will be consulted. The redemption date is from the day after winning the prize to _ _ _ _ _ _ _ _ _ 222, and the redemption period will be 8: am on Monday. The bank's plan for the Lantern Festival (Part 2)

1. The overall theme of the event

"_ Give a gift to the Lantern Festival, and' Jin' is happy to come to you!" .

2. card types for participating in activities

__ series credit cards and _ _ series credit cards.

III. Activity time

_ _ _ _ _ _ _ _ _ _.

IV. Activities

(1) A big gift-"Shopping Lottery in Shopping Mall and Supermarket".

during the activity, you can participate in the lottery activities of shopping malls and supermarkets when you have accumulated a certain amount of card consumption in designated shopping malls and supermarkets.

__ mall standard: you can participate in the mall lottery when you spend over _ _ yuan on a single day, and five lucky customers will be drawn from the event, each of whom will be rewarded with a shopping voucher of _ _ yuan.

__ supermarket standard: you can participate in the lucky draw when you spend over _ _ yuan in a single transaction, and each supermarket will draw _ _ lucky customers, each of whom will be rewarded with supermarket coupons worth _ _ yuan.

(2) Double gift-swiping the card to win the "gold" activity.

During the activity period, you can participate in the lucky draw to win the "gold" event if you spend over _ _ yuan (real estate, automobile, wholesale, medical education, charity and government service transactions do not participate in this event), and the lucky draw will be held according to the place where the card is issued. The _ _ prize is set as follows:

One special prize and one gold bar. The bank's plan for the Lantern Festival (Chapter 3)

In order to actively respond to the request of the branch, the activities of celebrating the Lantern Festival in solve riddles on the lanterns were held. The planning of the event is as follows:

1. Theme of the event:

solve riddles on the lanterns and Celebrating Lantern Festival

2. Time of the event:

February 19th, XX (15th day of the first lunar month)

3. Venue:

xx Branch

4. Preparation of the event:

1. Customer notification:

2. Material preparation: folding pages and posters, customer information registration forms, all kinds of riddles, small gifts, blank notes and gift collection forms for preparing awards.

banner content: xx Bank celebrates the Lantern Festival in solve riddles on the lanterns in 2xx-customer feedback activities

3. Venue layout: On the morning of February 18th, hang Lantern Festival lanterns; Hanging riddles on it; Play festival music during the activity to render the atmosphere

5. Rules of the activity:

1. The guessing activity must be a live quiz, and the riddle must not be uncovered and taken away.

2. There are ***2 riddles in each outlet, and blank notes are distributed on the spot. After the riddles are displayed, the participants receive notes to write down their names and answers, and our staff will check the answers and distribute prizes accordingly.

3. Award setting:

Comfort award: less than 5 correct answers, and a black pen

Third prize: 6-1 correct answers.

Note:

1. Publicity method: folding into the unit, posters and banners entering the community

2. Customer invitation: telephone invitation notice was made on February 18th

3. Material preparation: 2 Lantern Festival lanterns, 1 audio and publicity leaflets, 1 banner, 3 white paper, 2 water cups and 5 germ oil. 5 pens

4. Marketing link: all our customers can participate, or customers with new deposits of more than 5, yuan

5. Key marketing products: giving points in exchange for gifts, and also participating in Lantern Festival activities (Chapter 4)

1. Activity theme:

"Lantern Festival marketing"

This activity is based on "Lantern Festival marketing" The purpose is to express the sincere desire of the bank to share the fruits of hard work and create a better future with high school and mass customers, and to spread the business philosophy that the bank's personal banking business takes customers as the center and is committed to achieving "win-win" between banks and customers. On this basis, banks can refine the main "selling points" of activities as sub-topics according to the characteristics of their own activities.

second, the activity time:

2xx from February 14th to February 2th.

III. Purpose of the event:

Taking the Spring Festival and Lantern Festival as the tipping points, focusing on individual high-end customers and cardholders, focusing on consolidating and developing customers, promoting the use of savings cards, and increasing the fee of express service, we will focus on expanding the shopping, tourism, catering and entertainment markets and related markets, at the same time expanding the product coverage, promoting the multi-frequency and multi-variety use of customers, and driving the comprehensive personal banking business. At the same time, through the "Lantern Festival Marketing" campaign, we will establish our brand social image, enhance customers' knowledge and feelings about our three-level personal financial services (VIP service, community service and self-service), improve the distribution efficiency of electronic channels, and effectively improve business performance.

IV. Contents of activities

Activities mainly include the following contents:

(1) "Happy Delivery of Lantern Festival Marketing Products" promotional gift activities.

In order to encourage cardholders to spend by credit card and make paperless payment, promote the rapid growth of various business volumes of bank cards and self-service devices, and at the same time maintain and enhance the competitive advantage of Express Huitong business and promote the sustained and rapid development of remittance business, the following preferential promotion and gift-giving activities are specially carried out:

1. "Lantern Festival marketing. Self-service gift-giving"

(1) During the activities, customers who hold our savings card and pay twice for self-service devices in the whole province can First come, first served, until it is delivered. The voucher must be the payment voucher of the same savings card. After the gift is exchanged, our bank will take back the payment voucher.

(2) Customers who sign the payment agreement during the activity can get a gift worth 2 yuan. Send it as soon as you sign the contract, one for each household, on a first-come-first-served basis, until it is delivered.

event gifts are purchased by banks themselves.

2. "Lantern Festival Marketing, Card Festival and Celebration Festival"

(1) During the activity, the annual fee for applying for the card is exempted.

(2) If the spending by credit card reaches a certain standard, you can collect the gifts of corresponding standard at the designated place of the local CCB with the POS documents and bank cards of consumer transactions until they are collected.

if the credit card spending reaches 1 yuan (inclusive) or above, give gifts worth 1 yuan;

if you spend more than 5, yuan (inclusive) by swiping the card, you will be given gifts worth 15 yuan;

if you spend more than 1, yuan (inclusive) by swiping the card, you will be given gifts worth 2 yuan;

spending more than 2, yuan (inclusive) by credit card, giving gifts with value of 3 yuan;

gifts should fully cater to customers' psychology of leisure shopping during festivals. suggestions for spending less than 5, yuan by credit card are zoo tickets, park tickets, package tickets for fast food institutions with elegant dining environment such as McDonald's around shopping malls, etc., which are determined by banks themselves.

according to the local actual situation, all banks should actively screen 3-4 special merchants with large consumption transactions, such as large shopping malls, high-end hotels, high-end restaurants, etc., and take the form of on-site gifts to customers whose consumption reaches the standard that day to enhance the sensational effect of the event.

since the activity lasts for more than one month, all banks should reasonably arrange the rhythm of gift delivery and determine the number of gifts of all grades every day, and the gifts will be delivered on the same day; At the same time, all banks should actively do a good job in giving gifts to customers of different places

3. During the activities of "Lantern Festival Marketing, Express Huitong Discount"

, the remittance fee of Express Huitong will be reduced by 2%.

(2) "Lantern Festival Marketing. Happy Delivery of Products" outlets, a silver product display and quality service activities.

Take the business outlets as the unit to carry out the "Lantern Festival Marketing. Happy Delivery of Products" quality service and a silver product display activity. The main contents of the activities are as follows:

1. The business outlets uniformly hang publicity banners, and post and place the marketing activity posters and activity publicity leaflets issued by provincial branches (recently issued) to attract customers' attention with novel and rich visual appeal.

2. tellers in outlets wear work badges uniformly, which increases the affinity of employees and highlights the warm and cordial service image of our employees.

3. During the activity, the outlets shall set up special publicity information desk and be equipped with storage guides, strengthen dynamic promotion, guide customers to use the self-service channels provided by the Bank to handle ordinary deposit and withdrawal and payment business, and actively do related redemption work.

4. Actively carry out the quality service of outlets, improve the counter service quality of Express Huitong and other businesses, strengthen the communication between counter staff and customers, and effectively enhance the service image of outlets.

5. Do a good job in providing green channel services to customers, provide preferential services to customers in strict accordance with relevant requirements, and create a good holiday service environment for customers.

(3) "Lantern Festival Marketing. Happy Products Delivery" community activities.

1. expand the penetration of community marketing, close community relations, and steadily promote community marketing as planned.

Seize the favorable opportunity of the Lantern Festival to carry out the community marketing activities of "Lantern Festival Marketing, Happy Delivery of Products" and steadily promote the second phase of community marketing. Through the close combination of high-quality service, outdoor display, community finance class and community publicity of marketing team in community financial service outlets, the Bank will establish its community service image in an all-round way, strengthen the links between community financial service outlets and target communities, close the feelings between outlets and community customers, and steadily promote community marketing.

2. determine the target customers in the community, actively expand the relevant business volume and effectively improve the business performance of community marketing.

(1) Actively expand the express service

During the peak period of students' enrollment or freshmen's registration, all banks can carry out marketing activities to enjoy preferential remittance with their student ID cards or admission notices, attract students' customer groups and expand the education community market business; Actively carry out community marketing activities for people with high remittance frequency in cities, such as business people in commercial communities and migrant workers, to improve the effectiveness of marketing activities; For potential large remittance companies and national and cross-regional enterprises with the demand of paying wages in different places, all banks can conduct one-to-one marketing through public-private linkage, and strive for batch remittance services such as paying wages in different places.

(2) Effectively promote personal savings deposit business

The target communities of personal deposits should be identified as campus communities and wholesale markets and other commercial communities, effectively grasp the seasonal characteristics of students' tuition payment and frequent business exchanges, and vigorously absorb savings deposits. Seize the business opportunity when the stock market is closed during the Lantern Festival, focus on marketing "personal notice deposit", seize the opportunity for freshmen to enter school, and focus on marketing "education savings deposit". In marketing propaganda, we should pay attention to highlighting the innovative advantages that our notice deposit assistant and education savings can only be deposited twice. During the Lantern Festival, all banks should make good arrangements. During the activities, all banks should arrange special personnel to be on duty to properly handle customer complaints or meet the special needs of customers.

(3) During the period of effectively developing personal auto loan business and various personal consumption credit businesses

, all banks should strengthen the publicity and marketing of auto consumption credit and various personal consumption credit businesses of the Bank in the automobile distribution market, household appliances wholesale market, housing decoration market and other commercial communities. Strengthen the marketing of high and medium-end customers and promote the cooperation of car purchase service for group customers; At the same time, we will strengthen communication and cooperation with PICC P&C Company and auto dealers, increase the expansion of the Group's customer resources, and promote the steady growth of personal auto loan business.

during the activity, all banks should speed up the efficiency of business acceptance and approval, and strive to provide convenient and efficient services to customers on the basis of standardized operation.

(3) "Lantern Festival Marketing. Happy Delivery of Products" activity.

Taking this activity as the breakthrough point, we will provide all-round VIP value-added services to customers by establishing a customer return visit system, understanding the holiday needs of customers, and making full use of the service functions of cooperative units; At the same time, seize the favorable opportunity when high-end customers have leisure to consider personal or family financial planning during the Lantern Festival, and introduce personal financial services to high-end customers to further enhance the attractiveness of Ledangjia financial services. The main contents are as follows:

1. During the activity, each bank sends a holiday card made by the provincial branch to the customer by letter or manual delivery, and at the same time,