Naughty value is the basis for the classification of Ali members of Alibaba Group. Naughty value of 1, points is a dividing point, with ordinary members below 1, points and svip above 1, points, accounting for only 3%.

members of each grade can enjoy different rights and interests.

APASS members: needless to say, the top VIP has the best consumption power, financial resources and reputation, and can enjoy the privilege of staying in a five-star hotel with a discount of less than 5%, free shipping for returning goods once a week, and receiving a return guarantee card directly at the member center, etc.

svip: Not only can you enjoy all the rights and interests of ordinary members, but you can exchange many discounts with lower points, such as 6 yuan movie vouchers (88 points), Youku VIP(99 points), Shrimp VIP(288 points), etc.

Ordinary members: mainly for daily entertainment consumption, which costs more points than svip's redemption. Xi Caijun thinks it is more useful to apply for credit cards, such as CITIC and CITIC.

Extended data

Naughty value is dynamic, and its score is calculated according to the performance of consumption behavior in the last 12 months. The 8th of each month is the day when naughty value is updated.

As an important indicator to measure the national consumption power, the naughty value depends not only on purchasing power, but also on whether you like to evaluate, share and even whether your integrity is good enough.

The person in charge of Ali Member Operation Center said that in the future, it will break the "one size fits all" universal welfare distribution and provide personalized rights and services to different types of members

Reference: Baidu Encyclopedia-Naughty Value