The industry believes that the strong alliance between the two "kings" not only highlights the strong brand appeal of China Merchants Bank's credit card, but also further deepens the "rejuvenation strategy". At the same time, it will also bring more enjoyable entertainment experience and more social life to both users, and further strengthen the sense of brand value identity.
It is understood that China Merchants Bank Credit Card, as a leading brand in the industry, has cooperated with leaders in many sub-sectors. Such as Didi Chuxing and mobike in the sharing economy, Netease Cloud Music in the music field, Sina Weibo in the social field, Ctrip in the tourism field and so on. However, "the glory of the king" continues to be popular at present, which can be called "national mobile game". Both sides are well-deserved "kings" in their respective fields, and this cooperation is also logical.
The insiders believe that the launch of the glory of the king's co-branded credit card not only reflects the accurate insight of China Merchants Bank's credit card into the needs of young people, but also is another major measure to deepen the "rejuvenation strategy".