Mid-Autumn Festival themed event planning case 1

1. Event Organizing Committee

1. Responsible for: Board members, General Manager Office, Planning Department

2. Members: heads of various departments

2. Activity time:

September 6 to September 30

3. Activities Purpose:

To create a second sales peak in shopping malls with the help of China's traditional festival "Mid-Autumn Festival" and the second long holiday "National Day" for Chinese people, and to target the cold market after the long holiday to slow down and reduce sales Downtrend.

4. Activity theme:

Celebrate the Mid-Autumn Festival, welcome the National Day, and give big gifts!

5. Activity slogan:

6. Scene layout:

(1) Off-site layout:

Gate couplet: Wan Families are reunited to welcome the Mid-Autumn Festival, and the world celebrates the National Day with joy. Horizontal couplet: Celebrate the festival;

A huge hanging on the outer wall: width: height = 10:13M, content of promotional activities;

At the door Eight red lanterns are hung above.

(2) On-site layout:

1. Hang promotional signs at both ends of the elevators on the first, second, third and fourth floors.

2. Set up a large mooncake in the lobby on the first floor (negotiated by the purchasing department);

3. Set up an archway at the entrance of the first floor and display a mooncake behind the cashier. Street, hang tags at the top of Mooncake Street to enhance the atmosphere of Mooncake Street;

4. Hang corresponding palace lanterns on the main passages, elevator entrances, and mooncake piles on each floor; 300 palace lanterns.

5. Hang Mid-Autumn Festival and National Day flags (one each) in the main aisles of each floor; 1,000 hanging flags.

6. The stair guardrails are surrounded by golden velvet, and the layout of the elevator entrance is strengthened.

7. Hang a large (2.5 meters wide) lantern (made of KT board) in the center of the middle hall. Hang the square words "Happy Mid-Autumn Festival" below the large lantern, and add the words "Happy Mid-Autumn Festival" below. Other decorations.

7. Publicity Strategy

1. DM poster publicity (see attached table for specific operation details);

2. Television media publicity:

A. Promotion content: mooncake launch, group purchase, bulk purchase of mooncakes and related activities;

B. Time: September 20-26;

C. Fee collection:

D. Promotional form: animated pictures and text.

3. Large banners and display boards outside the venue;

4. Announcement and promotion inside the venue;

5. Small banners to promote the content in crowded places in the community. : "_The shopping mall wishes the people of the city a happy Mid-Autumn Festival; Mid-Autumn bulk shopping hotline: _____"

8. Activity strategy:

Activity 1. Save happy moments after shopping for 20 years or more

p>

Activity time: September 1st--September 30th

Activity content: If you spend more than 20 yuan in this mall at one time, you can show the computer receipt to the new bride at the entrance of the mall. Wedding Photography Consulting Office participates in the lucky draw.

Award settings:

First prize: Photography package worth 288 yuan

Second prize: Photography package worth 198 yuan

Third Prize: Photography package worth 98 yuan, Mid-Autumn Festival themed event planning project 2

1. Event time:

Two days before the Mid-Autumn Festival

2 , Purpose of the activity:

1. Preliminarily understand the name, origin and festival customs of the Mid-Autumn Festival.

2. By understanding the customs and habits of celebrating the Mid-Autumn Festival in their hometown, students can be inspired to love their hometown and motherland, and experience the joy of family and happiness in life.

3. Through understanding of festivals, students can feel the characteristics of Chinese national culture.

4. Cultivate students’ ability to collect, organize, compare, analyze and apply information as well as language summary and expression skills.

3. Activity preparation:

Divide students into six groups to collect Mid-Autumn Festival festivals and customs in various places, as well as Mid-Autumn related information.

IV. School Mid-Autumn Festival activity plan

The first stage: activity preparation

1. Collect information about the name, origin, Mid-Autumn riddles and Mid-Autumn Festival legends and stories, etc.

2. Investigate and interview the elders around you to learn about the customs and habits of your hometown during the Mid-Autumn Festival.

The second stage: Entering the activity in the form of a class meeting

1. Situation introduction

2. Entering the theme of the activity and exchanging insights The first theme: Talking about the Mid-Autumn Festival

1. The origin of the Mid-Autumn Festival

2. Legends and folktales of the Mid-Autumn Festival

3. How much do you know about the Mid-Autumn Festival poems

Chapter Theme 2: Mid-Autumn Festival Practical Activities

1. Design unique and exquisite mooncake patterns

2. Hold a mooncake banquet

3. Discuss the Mid-Autumn Festival activity plan

1. The Mid-Autumn Festival is coming, do you have any thoughts? Let’s talk about how we plan to celebrate the Mid-Autumn Festival this year.

2. Communicate among classmates.

4. Summary of the Mid-Autumn Festival themed event planning project 3

Event name: "Our Mid-Autumn Festival" series of activities

Event theme: Taste, inheritance, love and joy Enjoy the Mid-Autumn Festival and wish for reunion

Purpose and significance of the activity:

Let students fully understand the various customs and habits during the Mid-Autumn Festival, increase students' interest in learning at school, and understand the meaning of the festival The origin, formation, various folk celebration methods and the unique cultural connotations contained in them, in order to experience the significance of eating mooncakes during the summer vacation to celebrate the harvest, celebrate reunion, send blessings, and send family affection during the Mid-Autumn Festival; Understand that the school is a big family, and everyone is a member of the school family and should care for and love each other; enhance students' love for their parents, hometown, and motherland. At the same time, through this activity, students can truly understand festivals and Chinese traditions Culture, to help young people enhance the concept of scientific festival culture, promote innovative festival culture, and make festivals truly bring us joy and happiness. Take the event as an opportunity to promote Chinese culture to overseas students and show the breadth and depth of Chinese culture, so that they will be more impressed by the charm of Chinese culture.

Event time: 7pm-9pm on September 4, 20xx

Venue: Food College Hall, Food Technology Room

Target audience: Jiangsu University students and overseas students

p>

Organizer: Food Science and Technology Association Coordination Department

Activity content:

(1) Early preparation:

1. Exhibition boards and posters

2. Contact international students

3. Contact the food craft room

4. Opera performers and props

5. Ingredients for making mooncakes

6. Pen, ink, paper and inkstone

7. Video shooting equipment (high-resolution mobile phone or DV)

(2) Promotion of the event:

1. Post posters in various canteens and display boards at Sanchakou

2. Mobilize people around you to spread the word by word of mouth

3. Through Pocket University, Renren, WeChat, and Weibo , QQ space and other new media promotions

(3) Activity preparation:

1. Cleaning and decorating the venue

2. Adjusting opera and playing music

3. Make some mooncakes for tasting and mix the flour

(4) Activity process

1. The host makes the opening remarks (the origin, meaning, tradition, etc. of the Mid-Autumn Festival) ), introduce the activity process. (about 5 minutes)

2. Opera Appreciation (about 5 minutes)

The Opera Club brings operas that embody traditional Chinese culture, allowing overseas students to deeply appreciate the breadth and depth of Chinese culture. . Live teaching of simple opera movements to appreciate the beauty of opera.

3. Mooncake making (about 45 minutes)

All staff will experience making mooncakes in the food craft room. Before making, they will taste the mooncakes we prepared in advance.

IV. Learn to write calligraphy with a brush (about 15 minutes)

While waiting for the mooncakes to be baked, teach international students how to hold a brush and how to write Chinese characters, showing the charm of Chinese calligraphy.

5. Message to hometown (about 30 minutes)

Shoot a short video in which everyone says what they want to say to their family members during the Mid-Autumn Festival in front of the camera, expressing their longing for each other.

6. A group photo was taken to mark the end of the event.

(5) Post-event work:

1. Clean up the venue

2. Write an activity summary and communication draft.

Budget: 600 yuan Mid-Autumn Festival themed event planning proposal 4

1. Prelude

The annual promotion opportunity "Mid-Autumn Festival" is coming soon. Therefore, whether this event can be done well is particularly important for whether it can achieve the sales target for the whole year. At the same time, it can grasp the consumer psychology and maximize the flow of people, increase popularity and expand the store's popularity during the Mid-Autumn Festival. Sales volume is bound to increase corporate visibility.

The following is the planning plan of this event for reference:

2. The theme of the event: Gathering in the "Golden" Autumn

3. The slogan of the event; "Gold" happiness continues "gold" color continues

4. Activity target: consumers

5. Activity time: August 23, 20xx to September 22, 20xx

6. Purpose of the event:

1. The Mid-Autumn Festival, one of the three traditional Chinese festivals, takes the Mid-Autumn Festival as an opportunity to further promote the overall image of the company by planning a series of activities. Improve corporate reputation

2. With the arrival of the Mid-Autumn Festival, plan and implement a series of large-scale promotional activities to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales

p>

7. Activity methods

The first level: "gifts" for consumption

During the activity, if you purchase more than 500 yuan in gold jewelry or purchase more than 50 grams of investment gold bars, you will get a free gift. A keychain with a moon. The moon keychain has various shapes and is beautifully made. It is best to have blessings such as Happy Mid-Autumn Festival, health and longevity, peace and blessings.

Operating Instructions

Key The buckles are customized by the store based on expected sales, and the cost is controlled to two yuan each

It is best to have a brand on the key chain

Customers who meet the conditions can present the product warranty to the gift distribution office Receive it and stamp it on the guarantee form after receiving it

The second level; reunion

If you purchase more than 1,000 yuan of gold jewelry or purchase more than 100 grams of investment gold bars, you can get 7 shots with the guarantee form. One inch family photo as a souvenir

Time: Mid-Autumn Festival

Location: CICC store

Co-organizer of a certain photo studio (Kodak)

Operation instructions

Set up the scene to create a Mid-Autumn Festival atmosphere, or arrange a modern reunion and festive scene

Integrate the store's brand, so that you can think of CICC when you see the photos in the future

p>

The third level: Meng Yuan's "Ten Ten" rush sale

Limited time sale, the rush sale time is ten minutes, during the rush sale time, there is a discount of two yuan per gram of jewelry gold, based on the settlement time When the specific music plays in the store, the rush to buy will begin, helping your dreams come true!

Operation instructions

Do not inform the specific rush-buying time in advance to ensure order on site

Set up a rush-buying area and publicize it

Gold bar products are not allowed to be sold. Participate in this event

The fourth level: lead the "sheep"

During the event, if you purchase more than 1,000 yuan in gold jewelry or purchase more than 100 grams of investment gold bars, you will be rewarded in the patented feature "Joyful and Big Big Wolf" "Cartoon Gold Counter, you can enjoy a discount of 81.5 when you purchase any one-price product.

Operation instructions

8. Venue layout and promotion of the 20xx Mid-Autumn Festival event plan, Mid-Autumn Festival Festival activity planning plan

1. Outdoor layout

Hang 5 lanterns, paste a pair of Mid-Autumn Festival couplets, place a table, put event leaflets on it, and place leaflets on both sides of the table Set up a pair of x display racks for this event, and arrange for a dedicated person to take charge

2. Infield layout

Set up special counters for the Mid-Autumn Festival, such as golden moon cakes, etc., set up guide signs, and adopt multiple Displayed in this way, it gives people a sense of richness.

Launched a Mid-Autumn Festival product combination set (gold bar category), and divided the products into tiers, such as 5,000 yuan, 10,000 yuan, 15,000 yuan, etc.

Place product gift boxes and exquisite products at the checkout counter Wrapping paper (serving gift customers)

3. Publicity

Add the content of golden autumn activities to the LED display screen

Play the activities in a loop on the scroll screen at the front of the store Details

Invite new and old members to communicate the Golden Autumn activities

In the early sales of the event, the sales staff widely publicized the Golden Autumn activities

Create exclusive publicity for this event Single page

Arrange employees to dispatch orders in crowded squares at night to increase publicity

Warm up the market in advance through newspapers or radio for this event

Train Planning of the real estate next to the station

Media promotion content

Golden Autumn specialty products launch (gold moon cakes, Mid-Autumn golden stamps, etc.) sales start-up

Three-circle Golden Autumn related activity content

Time and location of this event

9. Event budget

Event keychain to be determined

7-inch family photos cost 7 yuan each

Five lanterns to be determined

One pair of couplets to be determined

One pair of event promotion display stands is 70 yuan (not required, one pair is 30 yuan)

Event brochure to be determined

Newspapers or broadcasts to be determined