The black credit card named Ultima of Citibank and the black credit card named Centurion of American Express Company were launched in 1999, which was called "the king of cards" by the insiders. Some people say that only with this kind of black card can the "distinguished identity" of the card owner be fully displayed. Because this kind of black card does not accept applications, only banks actively invite customers to join. It is reported that the black card owners of Express are very few 1% top customers. The high annual fee (about 6,543,800 yuan) has become an unimportant factor. According to relevant persons of Citibank, it is expected that no more than 65,438+0% customers in Hong Kong will become holders of Ultima cards. "Only a few people have this qualification. It is estimated that only a few thousand people in Hong Kong will be invited. " The person said.

It is precisely because of the choice of the best quality customers that the bank's service to cardholders can be described as "meticulous".

There is no so-called "credit line" for black card owners. Someone once asked the person in charge of Citibank if the black card owner wanted to buy a plane with a credit card. The answer is: no problem.

In terms of customer service, banks that launch black cards provide customers with "all-round personal assistant" services. The promise of the bank is that you can do anything you can think of.