A speech is a document used for oral expression in a specific situation. In the new era of rapid change and constant transformation, there are more and more occasions where speech scripts can be used. So how are speech scripts generally written? Below are 3 competition marketing speeches that I compiled for you. They are for reference only. You are welcome to read them. Competition Marketing Speech Part 1

Dear leaders and judges:

Hello everyone! Thank you very much to the branch party committee for providing us with such a stage to show ourselves and test ourselves. The position I am competing for is also the manager of the corporate culture department (that is, the director of the propaganda department of the party committee). The two candidates just gave very wonderful speeches, which made me feel more pressure while applauding them. However, I also have my own characteristics and advantages when competing for this position.

My name is xxx, I am 35 years old and an economist. In July 20xx, I graduated from the Department of Economics and Management of xx University and was assigned to work in the xxx branch. In October 20xx, I began to engage in publicity and education work in the branch administrative engineering department. I am familiar with ideological and political work and party affairs work, and have accumulated a wealth of grassroots bank propaganda. Educational work experience; started working in the branch office in 20xx, serving as deputy director and director of the branch office, and concurrently serving as secretary of the *** Youth League branch of xxx branch; at the end of 20xx, he served as assistant to the president of the branch, assisting the top leaders in comprehensive management; in 20xx 1 He was transferred to the Propaganda Department of the branch on a monthly basis and was specifically responsible for corporate culture and employee education. He passed the bidding in February 20xx and has served as the manager of the xxx department to this day. He is also the leader of the seventh party group of the second branch of the agency. I have good organizational coordination and comprehensive writing skills, and experience in grassroots publicity and education and mass organization management. I feel that I am qualified for the position of corporate culture manager.

The Corporate Culture Department (also known as the Party Committee Propaganda Department) is the mouthpiece of the Party Committee, the bridge and link between the Party Committee and the masses, and the vanguard and rudder of the construction of spiritual civilization. It has been my long-cherished wish to play my role and make my own contribution in this position. If I am lucky enough to win the competition this time, I will uphold the fine traditions of the Propaganda Department for many years, earnestly perform departmental duties, and strive to publicize the party's line, principles, policies, financial work principles, and the spirit of the resolutions of the superior party committees. Educational work; systematically organize the construction of spiritual civilization and the construction of the workforce; conscientiously implement the organization and supervision of high-quality services; focus on highlighting and innovating the cultural characteristics of direction development. Based on my understanding and understanding of the responsibilities of the corporate culture department, I will focus on four key points in my future work:

First, cultivate the essence, spirit, and spirit of employees, focusing on cultivating employees' A kind of vitality and a kind of cohesion. Promote humanized education and management mechanisms, organize various theme activities, cultivate and stimulate the vigorous vitality of employees, enable employees to concentrate on work, enjoy work, maintain a good mental state and enthusiasm for work, and maintain strong loyalty and Professionalism is not treating the work as a profession, but treating it as a career. Strengthen the perceptual implantation and promotion of corporate cultural concepts, and the education of corporate cultural concepts focuses on enhancing employees' sense of belonging and affinity for X Bank, so that the characteristics of X Bank's corporate culture can be deeply rooted in the hearts of the people and become the conscious actions of employees. Standardize and unify the production and publicity display of the CIS image recognition system, so that x bank’s signboard, bank name, bank emblem, bank uniforms, image signs inside and outside the counter, billboards, bulletin boards, display boards and other hardware facilities related to x bank image , integrated into a visually impactful whole, reflecting the unique characteristic culture of X Bank.

The second is to highlight the three aspects of quality service. That is branding, specialization and marketization. To stand out in the market competition, we must establish our own brand. In addition to building branded financial products, we must make great efforts to cultivate our own brand employees and brand services, vigorously promote and image them, and then launch these to the society. Characteristic brands make these brands top of the public mind. In terms of professionalization of services, we focus on improving the quality of employees and service levels, so that employees can become experts and all-rounders. In the face of complex customer needs, we can cultivate compound talents. Talent. Facing the needs of the customer market, vigorously promote and improve service methods.

Guide employees to change their self-centered service awareness, develop empathy, and give convenience to customers; extend Yimi Nian follow-up services and expand the scope of agency financial management; make the customer service hotline really hot and make the complaint hotline truly play a role in highlighting the ugly. ; Develop a president (director) reception day system to shorten the distance between management and customers; effectively implement the first-inquiry responsibility system, improve work efficiency, and eliminate shirk and delay.

The third is to highlight the importance of party and league organization building in finding seats. In party organization activities and party member education, mobilize party organizations and party members to find their own positions, make them realize that party members are more than just a label, and more than just collect party dues once a year, and encourage party members to give full play to their respective positions. Play a pioneering and exemplary role and accept the supervision of the masses and customers. Effectively give play to the active role of the *** Youth League organization, create more and higher-level youth civilized accounts and create conditions for youth job experts in the system, timely discover, summarize and recommend the top ten outstanding young candidates; give full play to short-term contract employees The main force in the group's organizational activities. It is not only necessary to discover, summarize and recommend youth organizations and youth members to create youth civilization and youth job experts, but also to enable them to overcome the idea of ????ship to dock and car to station after selection, so that they can fully play their role as role models, and they must make themselves more capable. Achieve high goals.

The fourth is to focus on psychological construction. Focus on resolving feelings first before doing things, clarify what employees are thinking, guide them to understand themselves correctly, deal with difficulties correctly, and help employees determine their life goals. Go deep into the grassroots level, investigate and research, find out the trends, establish files, conduct case analysis and summary, prescribe the right medicine, and carry out targeted ideological education work.

In short, if I can gain everyone's trust and take up the position of corporate culture manager, I will do my best to do my job well! Thank you everyone! Competition Marketing Speech 2 < /p>

Dear leaders and colleagues:

Hello everyone!

Today, I stand here, facing the leaders and colleagues who get along day and night, and I feel very excited. In line with the purpose of further training myself and making more contributions to our bank, I participated in the competition for the president of the Agricultural Bank of China in this region. First of all, I am very grateful to the unit for providing us with such a good competitive platform, allowing us to show our style here. At the same time, I would also like to thank my leaders and colleagues who have been caring, helping and loving me for more than a year. It is you who have given me Confidence and courage allow me to stand on this podium today and imagine the future.

My name is, this year, I joined our bank this year. I have been engaged in jobs such as Over the years, and with this tenacity, he has won many honorary titles. The edge of a sword comes from sharpening, and the fragrance of plum blossoms comes from the bitter cold. With these years of work experience and study, my work experience has become increasingly rich, and my theoretical knowledge has become increasingly solid. I have the basic qualities to be fully confident as the president of the regional Agricultural Bank of China. .

My advantages in competing for this position:

First, accurately understand market trends and stabilize branch sales performance. When the development of the branch is constrained by resources such as capital adequacy ratio, I promptly combined with the changing situation of the market economy to propose a resource-saving development path, focusing on improving the input-output efficiency of resources, and led the Planning and Finance Department to formulate the branch's resources configuration plan. In the allocation of loan resources, the focus is on the structural adjustment of credit customers, and loan allocation is tilted towards small and medium-sized enterprises and personal businesses; risk asset resources give priority to supporting pure loan allocation, and for off-balance sheet businesses, the focus is on supporting letters of credit, logistics finance, and companies with high margin ratios. Bank acceptance bill and letter of guarantee business; based on the profit-generating capabilities of different businesses, differentiated fee allocation standards are determined and tilted towards incremental business, focusing on supporting the development of low-cost liabilities, high-yield assets and non-capital intermediary businesses. As of March 20xx, the number of small customers in the branch increased by 10 percentage points compared with the beginning of the year, and the profit rate of risk assets increased by 10 percentage points compared with the previous year.

Second, grasp the problem and make calm decisions to quickly overcome cost management. In terms of cost reduction, I followed the instructions of the superior bank and turned cost control into cost management. I established a financial awareness in the branch that money must be made to make money, and strengthened comprehensive cost management.

The first is to improve the deposit structure, reduce interest payment costs, vigorously develop low-cost settlement deposits, and effectively control the scale of medium and long-term deposits. The average daily proportion of monthly demand deposits in 20xx increased by 1 percentage point from the previous year; the second is to strengthen cost budget control and require various Expenses must be controlled within the budget, and the effectiveness of the use of expenses must be evaluated in a timely manner to ensure that expenses can promote business development; third, bulk purchases must be centralized, and pricing management of centralized purchases must be strengthened to reduce procurement costs. , the branch’s procurement costs decreased by % in 20xx.

Third, increase structural adjustment and promote the rapid development of personal business. In terms of the development of personal business, I mainly increase product innovation, make good use of product portfolios, improve channel construction, and provide customers with personalized financial service solutions to meet their diverse financial needs, thereby promoting the acceleration of personal business. develop. The first is to "gather" customers through superior products. Organize and issue annual marketing competition plans for multiple products to comprehensively improve the ability of individual business marketers to learn and use products. It has successfully established the market image of "Huaxia Financial Management, Higher Returns", and the proportion of financial management in the total assets of VIP customers has increased from % at the beginning of the year to %. The second is to “bind” customers through cross-marketing. Conduct cross-marketing of personal business for small and medium-sized enterprise loan customers, and formulate "six needs" such as personal customer liquidity solutions, wealth appreciation solutions, life security solutions, payment and settlement solutions, consumer finance solutions and VIP solutions. Solution"; launched "7 types of specific customer group service solutions" for demolition customers, ETC customers, credit card customers, salary payment customers, personal loan customers, small business customers, and TPOS market merchants. The third is to "retain" customers through affectionate service. Carry out "" activities to let customers feel that they have a full-time account manager by issuing service cards to customers, or through text messages, phone calls, visits, etc. Implement the creation of star-rated service outlets, implement the image specifications of the online banking experience area, VIP financial management area, and self-service area, and formulate star-rated management specifications for VIP financial management areas. A number of key service items have been added and the waiting service process has been optimized.

Achievements belong to the past, passion creates the future. Looking back on the past, every step I took was permeated with the cultivation of the organization, the care of the leaders, and the silent dedication of all my colleagues. I think that the position of president of the regional Agricultural Bank of China is not only an attractive position, but also a heavy responsibility. If leaders and comrades trust me, I will serve as a good consultant for the development of our bank in accordance with the requirements of the new situation and new tasks of the bank's development, unite my colleagues with sincerity, serve the grassroots with enthusiasm, and carry out work creatively.

Future work ideas:

First, strengthen marketing management and continuously increase market share. The first is to optimize the marketing system and improve marketing efficiency. Implement a category expansion strategy, paying equal attention to personal customers and corporate customers. By improving service levels, optimizing customer structure, gradually expanding the revenue share of efficient customer groups, achieving dual expansion of market share and business revenue, and forming a comprehensive development of personal customers and corporate customers strategic layout. The second is to expand the high-quality customer base. Segment individual customers, establish VIP customer files, implement high-quality individual customer stratification and differentiated marketing service measures, strengthen the attraction to VIP customers, and expand and consolidate core customer groups. We will steadily advance the collection of small-amount deposit accounts, adjust charging conditions and rate levers in a timely manner, and optimize the structure of individual customers. In accordance with the requirements of "customer stratification, functional division, and service diversion", a number of financial management centers will be established, a three-level financial management service platform of "financial management centers, financial management offices and financial management counters" will be built, and the "" financial management brand will be launched.

Second, deepen brand awareness and continuously focus on product channel construction. The first is to deeply tap the development potential of bank card business. Adhering to the principle of "equal emphasis on debit cards, credit cards, and credit cards, and integrating local and foreign currencies", we will integrate and expand the functions of bank card products and improve the financial management service functions of Jinsui Tongbao debit cards. Expand the application of bank cards in public utilities and areas closely related to public life. Vigorously expand the bank card acquiring business market and strengthen group and chain merchant marketing. The second is to accelerate the structural adjustment of agency insurance products. Focus on single-payment product agency, vigorously develop regular payment business, personal accident insurance and group accident insurance, and improve the life insurance agency product system.

Select investment-type property and casualty insurance products with interest rate linkage, stable income, and high additional protection, expand the types of property and casualty insurance agents, and actively explore cooperation with emerging channels such as insurance brokerage companies, adjustment companies, and automobile service providers to form a comprehensive coverage of social, commercial, etc. The agency product chain of insurance types expands the scope of business cooperation. The third is to build a safe, efficient and fast payment and settlement system. Give full play to the functions of the cash management system, intra-network transaction system, and roaming remittance system, vigorously develop products such as roaming remittances, cross-bank deposits and withdrawals of personal deposits, check image exchange, check transfers, etc., gradually expand the coverage of interbank institutions, and support qualified Comprehensive business institutions apply to join the modern payment system to improve the payment and settlement service level of business outlets. The fourth is to further standardize investment banking business. Expand the cash management business share of systemic and group customers. We will enrich the varieties of underwriting business and carry out lead underwriting business of medium- and long-term asset securitization products of enterprises, financial bonds of commercial banks, subordinated bonds and other direct debt financing instruments in a timely manner. Accelerate the marketing and promotion of the “Bond Market Connect” business. Strengthen cooperation with professional consulting companies and serve as year-round financial consultants.

Third, strengthen the construction of management mechanisms and improve operation, management and control. The first is to build an intermediary business organization and management system. Improve the level of intermediary business operation and management, clarify professional departments, and specialize in the comprehensive management functions of intermediary business, so as to achieve "unified planning, unified coordination, unified pricing, and unified assessment" of intermediary business. The second is to strengthen business development policy guidance. Establish and improve the intermediary business management system, and strengthen business management and guidance from various levels such as strategic goals, operating measures, implementation means, and pricing management. Establish an information communication mechanism for financial service products with up-down, internal and external linkage with each product authority as the main body, to provide information support for decision-making. The third is to improve the intermediary business risk control mechanism. Integrate intermediary business into the overall risk management system, strengthen business process restrictions and position restrictions, and achieve legal decision-making, compliance management, and rule-based operations. Strictly monitor the risk status of high-risk locations and enhance operational risk warning, prevention and transfer capabilities. Strengthen legal control over intermediary business operation procedures and management links to effectively prevent legal risks. The fourth is to strengthen talent training and product popularization. Implement product knowledge popularization plans divided into management levels, product lines, and business positions, and build a multi-field and multi-level intermediary business knowledge training mechanism with product managers as the core and account managers as the main body to provide vertical professional marketing for outlets. , department-linked cross-marketing and bank-wide comprehensive team program marketing provide professional talent support.

The ancients said: You can’t boast about your ability when you are proud for a moment; you can’t fall down on your ambition when you are frustrated for a moment. Dear leaders and judges, I have always firmly believed that continuous learning, practice, and re-learning are the keys to success. Therefore, I always firmly believe that no matter what job I am in, as long as I work hard enough, I will succeed! Finally, I would like to express my opinion to all the judges, leaders and comrades present: No matter what the result of this competition is, I will We will continue to study diligently, be brave in practice, and continuously improve our ability to scientifically judge situations, respond to complex situations, and cooperate with the overall situation. Further enhance the sense of professionalism, responsibility and mission, do all the work conscientiously and contribute to the development of ABC!

My speech is over, thank you everyone! Competition Marketing Speech Part 3

Dear leaders, judges, and colleagues:

Hello everyone!

A good channel will attract a pool of living water; a good employment mechanism can make countless talents stand out. First of all, I would like to thank my leaders and comrades for trusting me and giving me the opportunity to deliver a competition speech here. The title of my speech is: Bravely shoulder heavy responsibilities, be dedicated to dedication, and strive to be an excellent marketing manager.

In this great era full of vitality and vitality, where challenges and hopes coexist, I feel that as an excellent marketing executive, loyalty, dedication, pragmatism and improvement are my life goals, to realize myself and transcend myself. , Realizing the value of life is my lifelong pursuit. Let me give you a brief introduction to my basic situation.

My name is, education background, this year, I worked at Huatai Securities from month to month, and I transferred to securities in March. Currently working as an account manager in Wuxi Sales Department, his responsibilities involve many aspects: such as, etc.

I am very excited to participate in this competition today. I am willing to devote everything I can to contribute to the construction and development of securities companies!

I have the following advantages in applying for this position:

First of all, I have rich work experience. Years of work experience in securities companies, as well as work experience in multiple positions and many years of grassroots management work experience, understand the basic requirements and key aspects of sales management work, not only have relatively rich experience, but also have certain organizational coordination capabilities and comprehensive management Ability, in every job position, I study hard, keep pace with the times, work hard, practice every aspect of work, understand the latest and latest knowledge in the securities industry, and lay the foundation for being a qualified marketing executive , I also believe that I am qualified for the job of marketing director.

Secondly, I know the importance of the responsibilities of a marketing executive. If the marketing department is compared to a high-speed machine, then the marketing director is the "top leader" of the marketing department and the engine of the machine. The quality of the marketing director's work and whether he can create a new situation depends on whether he can unswervingly implement the company's policies and policies; whether he can actively cooperate with other departments of the company, be brave in reform and innovation, and have strong organizational skills and good qualities Cultivation; whether you are good at drawing on the strengths of others and leading everyone to unite, work as one, coordinate work, and lead the collective. A clear understanding and clear positioning of my job responsibilities have made me mentally prepared to meet challenges. The important thing is that I can stand on the overall perspective of the securities company, think about the problem in an all-round way, and express my own thoughts, which may be beneficial to the work of the marketing department.

Third, I have a deep love for securities and a strong sense of responsibility. "You can only succeed if you love your work." When I started working in securities in 2006, it felt like I had walked into a sunny avenue and found a home with sunshine and warmth. We have diligent workers and friends, a united and pragmatic leadership team, our great cause and our common pursuit of communism. We are willing to do our best for its peace, tranquility, harmony, order and development. Over the years of working, I have witnessed the hardships that all leaders and colleagues have made for the development of Securities, and I have witnessed the tremendous achievements that Securities has made in pioneering and innovating and enhancing its comprehensive strength. With gratitude, I have the responsibility and obligation to contribute my meager strength to the development of the securities industry. Because of my persistent love for securities, I turned my "heart of gratitude" into a "sense of responsibility."

Fourth, enthusiasm and calmness coexist. I am always clearly aware of the responsibilities I shoulder at work, and I have never taken a step beyond principles on issues of principle in my career. Insufficient ability can be supplemented by morality and responsibility. If moral deficiencies are lacking and lack of sense of responsibility, ability cannot be supplemented. Good political quality, physical quality and professional quality will definitely enable me to work more effectively with less effort.

Finally, let me tell you my work ideas and measures after the successful competition:

First, grasp the situation and shoulder the heavy responsibility. The marketing director is both a manager and an executor. He is responsible for the important mission of uploading and distributing tasks. He is not only required to formulate plans and plans and guide the effective implementation of work based on the overall plan and target tasks. It is also necessary to fully mobilize the enthusiasm of the marketing team. If my competition is successful, I will adhere to the principle of "sharing worries for leaders at the top and serving the team at the bottom" and do a good job in coordination.

The second is to vigorously strengthen the marketing team with the core of improving team cohesion and combat effectiveness. People's hearts are moving. I will attach great importance to the strength of the team, be people-oriented, go deep into the front line, understand the progress of various tasks, care about the work, thoughts, and lives of grassroots employees, help solve practical problems, straighten out links, clear channels, relieve employees' worries, and improve the team's Centripetal force and cohesion. At the same time, we will strengthen learning and training, strengthen discipline and style rectification, and promote employees' self-learning and improvement through spot checks, examinations, competitions, etc., further enhance the overall comprehensive quality of the team, and improve combat effectiveness.

The third is to strengthen service quality and optimize customer relationships. Give full play to the "coordinating" role of marketing managers in cultivating brands and guiding consumption. With customer satisfaction as the goal, high-quality service as a means, by listening to customers' opinions and suggestions, and communicating face-to-face with customers, the company can truly get closer to the market and customers, improve market control, and improve cohesion and affinity with customers. Communicate closely and highlight family-friendly services.

Seize every favorable opportunity to do centralized marketing work, and subtly promote the company by understanding customer needs, sales, and new market trends; patiently and meticulously answer various questions raised by business owners to shorten the distance between the company and customers.

Dear leaders, judges, and colleagues, let me finally express my opinion. I am paying attention to the results of the competition and am eager to participate successfully. But I pay more attention to the process of participation, because the process of participation may sometimes be more important than the results. No matter what the outcome of today's competition is, it will not change my dedication to the securities career, nor will it change my respect and love for everyone here. I will obey the arrangements and, as always, do all my work with a down-to-earth work style and an enterprising spirit. Leaders and comrades please rest assured.

My speech is over, thank you everyone!