Beijing Youth Daily reporter recently learned that in addition to ICBC, Bank of China, China Merchants Bank and other banks have recently begun to exert their efforts in the field of personal credit loans, and they have adopted "promotion" means to provide preferential interest rates to target customers. What the hell is this for?
phenomenon
Many banks push preferential interest rates.
"Financing e-loan" is an unsecured, guarantee-free and pure credit personal loan business launched by China Industrial and Commercial Bank for individual customers. Around the Spring Festival this year, many branches of ICBC announced that the annual interest rate of "financing e-loans" was 4.35%, which was even lower than that of individual housing loans. The implementation of the "white list" system only targets employees of public institutions, state-owned enterprises and financial institutions.
The interest rate recently offered by China Merchants Bank is as low as 3.96%. Beijing Youth Daily reporter saw on the China Merchants Bank APP yesterday that China Merchants Bank will launch a lightning loan "cash withdrawal ceremony" on June 22, with a minimum interest rate of 3.96%. Of course, customers who can participate in the activities must also meet certain conditions. According to the rules, customers in 24 cities, including Shenzhen, Beijing, Shanghai and Nanjing, can participate if they successfully obtained the lightning loan line during May 1 June 19 this year or the lightning loan line was zero on April 20 this year.
It is understood that China Merchants Bank's promotion activities for lightning loans have been done twice before, and the content of each issue is different. The last activity is that customers can get an appointment coupon with an annual interest rate of 3.78%, and the longest loan period is 6 months. For gold sunflower users whose daily average assets were between 50,000 (inclusive) and 5 million (excluding stock market value) last month or the previous day; Customers need to meet certain quota rules at the same time.
According to data previously released by Yiju Research Institute, in May 2020, the interest rate of the first home loan in 64 cities was 5.43%, which was the same as that in April. It is worth noting that since the beginning of the year, the mortgage interest rate has been in a continuous downward space. According to the pricing benchmark of individual housing loans in Beijing, on May 20th, the latest LPR quotation was released. The LPR of 1 year is 3.85%, and that of more than 5 years is 4.65%. After calculation, the current interest rate of the first home loan in Beijing is the lowest, at 5.2%. Although consumer loans are generally short-term and mortgages are more than five years, after "big promotion", the interest rates of personal consumer loans of some banks are indeed lower than mortgages.
Urge sb. to give an interview
Personal credit interest rate is low but the threshold is high.
Whether it is 4.35%, 4.2% or 3.96%, 3.78%, compared with personal credit consumption loans from other channels, such interest rates are really attractive.
Ms. Zhang opened her Alipay and found that her "loan" amount was 654.38+10,000 yuan, and the interest rate was 2.5 ‰ per day. The amount of gold bars in JD.COM is 200,000 yuan, and the daily interest rate is 2.5 per ten thousand, which is roughly equivalent to the annual interest rate of 9. 125%, which is 2. 1 times the interest rate of ICBC of 4.35%. The loan amount of WeChat "micro-loan" is 200,000 yuan, and the daily interest rate is three ten thousandths, which is equivalent to the annual interest rate of 10.95%, which is 2.52 times that of ICBC.
Even if ICBC Ronge Loan did not lower the previous interest rate of 5.6%, or the normal interest rate of China Merchants Bank's lightning loan to Ms. Zhang was 6.48%, it completely killed the loan interest rates of all Internet platforms.
Li Wanfu, an analyst with Rong360 Big Data Research Institute, pointed out in an interview with Beiqing Daily yesterday that compared with Internet consumer credit, banks have high personal credit lines and low interest rates, with little difference in convenience. If it can be applied, it is indeed more advantageous. However, bank personal credit often requires higher qualifications for customers, and not everyone can apply.
Judging from the recent promotion activities, the bank does not treat all customers equally. The bank's favorite is the quality customers on its "white list", and many offers are only targeted push. Moreover, judging from the activity rules, these preferential interest rates are not provided to old users, but mainly for new households who have not applied for credit consumption loans.
Some insiders pointed out that from the marketing point of view, it can be understood that such a low interest rate is a kind of "early adopter experience price", which makes customers who have not applied for loans before have greater interest and motivation to experience this product.
analyse
Loans are to stimulate consumption and strategic transformation.
Since the beginning of this year, affected by the COVID-19 epidemic, personal consumption loans have shrunk dramatically.
According to the data of the central bank, more residents' short-term loans reflecting their willingness to consume only increased by 177 1 billion yuan from June to April, a sharp decrease of 3.610.40 billion yuan year-on-year. In May, residents' short-term loans picked up, with an increase of 238,654.38 billion yuan in that month, which was 1 065.438+0 billion yuan and 43.3 billion yuan higher than that of last month and the same period of last year respectively.
Short-term loans rose steadily, reflecting the gradual recovery of household consumption. The role of consumption in promoting the economy is also increasingly apparent. Yif Wang, chief banking analyst of Everbright Securities Research Institute, believes that with the effective control of the domestic epidemic and the introduction of measures to encourage consumption in various places, retail loans have shown obvious recovery growth in the past two months, and short-term consumer credit represented by credit cards has shown recovery growth.
Li Wanfu, an analyst at Rong360 Big Data Research Institute, told Beiqing Daily that according to the financial report data of banks in 20 19, the proportion of personal consumption loans of state-owned banks is generally below 5%, and the proportion of consumer loans of most stock banks is between10% and15%.
According to the analysis of relevant data, Li Wanfu also pointed out that some banks now vigorously promote this business, on the one hand, in response to the call of the state to stimulate consumption; On the other hand, transformational retailing is also a strategic trend of some banks in recent years.
In a recent professional report on bank retail, BOC International Securities also believes that in the medium and long term, it is still the general trend to develop retail business with higher return on assets and more stable asset quality under the pressure of slowing economic growth, difficult corporate business growth and narrowing industry spreads.
observe
Personal credit loan? Is the risk controllable?
No mortgage is needed, the approval is fast, and it can be borrowed at any time ... Bank personal credit loans undoubtedly bring great convenience to customers, but will it bury hidden risks for banks?
Li Wanfu believes that the recent rebound in personal consumption loans is mainly due to the suppression of related demand in the early stage. Affected by the epidemic, some users may temporarily experience cash flow shortage, and the non-performing rate of personal credit consumption loans will temporarily rise. However, the rate of defective products after returning to work is still under control. However, some people in the industry are not optimistic about the performance of personal credit loans.
On June 9th, the central bank released the General Situation of Payment System Operation in the First Quarter of 2020, which showed that by the end of the first quarter, the total outstanding credit of credit cards overdue for half a year was 91875 million yuan, accounting for 1.27% of the credit card balance. At the end of last year, the total outstanding credit of credit cards overdue for half a year was 74.266 billion yuan, accounting for 0.98% of the credit balance of credit cards. Roughly speaking, from January to March this year, the total outstanding credit of credit cards overdue for half a year increased by 65.438+07.609 billion yuan, and the bad debt rate increased by 0.29 percentage points.
Yif Wang, chief banking analyst of Everbright Securities, said that in the past two months, retail loans showed obvious recovery growth, and short-term consumer credit represented by credit cards showed recovery growth. However, the real estate market in many places has picked up, and the growth of housing mortgage loans is relatively better, basically returning to the normal growth of about 400 billion yuan per month. He believes that the recovery and growth stability of medium and long-term loans on the retail side is better than that of short-term consumer loans.