If the campaign is well done, it is indispensable to attract traffic. This is a traffic password that all operators know. However, I am almost scratching my head. I still have no clue about the marketing campaign in the fourth quarter. Maybe you still remember to max out at the end of the year. Various bill posters in Moments? Alipay Annual Bill, NetEase Cloud Annual Playlist... (2020 Alipay Annual Bill) (2020 NetEase Cloud Annual Playlist) After recalling the annual bills of Alipay and NetEase Cloud, then, how to prepare the annual bills of the financial industry? Today Jie Jie is here to give you an in-depth look at the styles, highlights and unique advantages of each bank’s most popular annual statements. We hope it can be helpful and inspiring to financial operators~ Come and take a look together! ! ! The theme of Zhongyuan Bank’s Zhongyuan Bank APP’s annual statement is “Recording Every Moment and Warm Accompanying”. The page has an orange illustration style, which combines with users’ daily life to create a warm visual experience. The start page uses the ledger as a carrier to construct a 3D life scene, implying that every moment of the user's daily life is recorded in the APP ledger. APP bill activity highlights style picture: warm wind, caring feeling, dreamy elements Data experience: ●Basic data: The annual bill shows the basic data of the user's personal account, including the date of account opening, the cumulative number of days of account opening, whether you have visited offline outlets, etc. Use warm sentences to care about users' daily life and express their desire to see each other again ~ ● Asset data: Asset data display includes annual average daily assets, annual income, annual expenses and other asset-related data. The annual average daily assets module displays the total assets and compares them with the average daily asset data of peers. The conclusions drawn after the comparison are displayed in interesting chicken soup of life, which is fully personalized ●Financial management data: Displays the user’s annual financial product purchases Several, the copywriting uses a lot of hot Internet vocabulary, such as "golden father", "kangkang me", "flop", etc. It is interesting and friendly, and shortens the distance between users. The advantage of the activity is that the content theme is close to the user's life. Set up wishlist sharing on the end page. Users have four wishes to choose from, and each wish is set around the user's life. There are four major themes, covering work, life attitude, love, and health and weight loss. It meets user expectations and easily inspires users to repost and share. At the same time, the generated poster comes with a QR code. New customers can register for mobile banking online by scanning the QR code, which can promote new customers ~ Ping An Bank Ping An Bank annual statement page design is presented in a Chinese style hand-painted style, with a sense of technology and a high degree of Chinese style Fusion means nirvana and rebirth. Click the phoenix in the middle of the screen to start this annual billing journey. It is well-made and the elements are combined very cleverly and are very eye-catching. Highlights of the annual bill activity Style picture: national trend, unique sense, full of tonality Data experience: ●Asset data: Asset data display mainly includes total income, total expenditure, financial purchase amount, financial income related data, of which total income includes 11 The total expenditure includes 19 detailed items. The analysis of user assets can be said to be very detailed and comprehensive ~ ●Consumption data: Consumption data includes transportation, clothing and beauty, medical health, culture, education and entertainment, restaurants and supermarkets, public welfare activities, Life services, red envelope payment, and at the same time, Ping An Bank has innovated four distinctive consumption themes, namely: hot consumption, family consumption, merchant analysis, and activity analysis, building a very detailed consumption data system in the minds of users. The advantages of the event are that the overall style is distinctive and the national trend is unique. It has both the traditional colors of ancient style and the modern elements of technology, attracting users to actively participate. At the same time, six keywords are set on the end page of the annual bill to match personal "movies of the year", allowing users to regenerate posters to share with relatives and friends, and setting up a sharing link to expand the scope of user participation as much as possible to achieve the effect of attracting new traffic~Changsha In the annual bill marketing activities of the bank, Changsha Bank combined the key operating data of Changsha Bank users with different scene copywriting to design a healing annual bill report in a targeted manner. Through data connection, the relationship between the bank and users was brought closer. distance to convey humanistic care to customers. At the same time, user sharing activities are also used to increase the number of users bound to the channel, thereby achieving the effects of exposure, traffic, and activation. Highlights of the annual bill event Picture style: The overall picture is colorful and full of healing. You can swim in different small planets. Through interaction with IP images, different scenes and different content presentations, the data, warm copywriting and pictures are combined The design is combined to give the data warmth, conveying care for customers and the bank's brand attitude in serving customers.

Data experience: ● Summarizes various types of customer data, including banking business columns such as loans, payments, income and expenses, investments, credit cards, etc., allowing customers to have a more macroscopic understanding of their personal assets throughout the year, and at the same time, it also closely connects users relationship with the bank. ●Set labels based on certain important data dimensions of customers, form a radar chart, and present the bank’s 2021 message of hope to customers. Visualize and clearly display data, and generate different types of celebrity label posters to encourage users to forward and share. The advantage of the activity is that labels are generated based on different data, including different label types, and each person has a unique label screen. A lottery link is set up at the end to attract users to actively participate in and share the activity to achieve the effect of promoting activity and attracting traffic. At the same time, the activity is supplemented by a prize draw. The APP needs to share the lottery opportunities, which can increase the exposure of the billing activity. Have you been surprised after reading the annual statements of Zhongyuan Bank, Ping An Bank and Changsha Bank? The exquisite painting style and high-quality content are worthy of being a popular activity. In fact, to sum up, if the bank's annual statement wants to achieve the effect of a popular hit, it only needs to firmly grasp the following points. Quickly take out your notebook and take notes~01 Eye-catching pictures will make users fall in love at first sight. The picture style determines whether users are interested in the activity and willing to participate in the activity. From the above cases, we can see that whether it is Zhongyuan Bank, Ping An Bank, or Changsha Bank. Their annual bill graphics are eye-catching and unique. Accurately reaching the demands of the users is warm and healing to the customers. It also recalls every bit of memory between the bank and the users. When it comes to internal bills, it also conveys passionate encouragement to employees and is full of the company's commitment to the company. The value of employees is affirmative. Different painting styles and different contents can effectively target the interests of the users and achieve efficient output and efficient reach. 02 Data integration, keeping close to the user’s heartstrings. Data determines the user’s sense of belonging and participation in activities. It is not difficult to see from the above activity cases that the annual bills of each bank are a review of the relevant data generated by users at the bank throughout the year, helping users sort out the data list and recall the user's daily data such as income and expenditure, investment and financial management. At the same time, a macro data model is established in the user's mind through data integration and analysis. The data involved in the bill include both horizontal official data and vertical humanistic data. It is not just an annual summary, but also a transmission of brand value and brand culture. 03 Brand focus, capturing the user’s mind. The direction of focus determines the focus of content output to users. In addition to the use of images and data, how to build the bank’s brand image in users’ minds, convey the bank’s corporate culture, and how to effectively disseminate and promote the bank’s Products to achieve marketing conversion are also the key points of annual bill marketing. It can be seen from the above activities that major banks are mainly focusing on the three dimensions of user retention, brand image building and marketing conversion. Users and banks are connected through business data, conveying warmth, inspiration, or interesting text, connecting users' daily data, product content, and bank image in series to promote the bank's brand and bank-related businesses. Set up various activities at the end, such as wish sharing, label posters, lucky draw grids, etc., and promote user sharing and conversion, achieving the effects of attracting traffic, promoting activity, attracting new customers, and promoting. With the secrets of the Q4 event in hand, you won’t have to worry about KPIs from now on ~ Of course, if you want to add another layer of insurance to make the event more effective, you might as well leave the event to us - China Electronics Jinxin·Digital Marketing Operation Team Leave professional matters to professionals! Our team has planned annual billing activities for many banks and is deeply trusted and praised by the banks. In the field of financial technology, the team has developed comprehensive capabilities from consulting planning to business analysis to online and offline integrated operation implementation. It has a full-stack human service guarantee process: analysis, planning, design, development, operation, promotion, and evaluation. It comprehensively guarantees the smooth launch of every activity and provides customers with digital operation support. We can not only provide you with a variety of interesting and creative creative planning solutions, but also provide one-step online activity tools that can attract fans, attract traffic, brand communication, etc. - customer acquisition and win-win. Quukeying starts from the user life cycle and provides financial institutions with comprehensive service solutions from event creativity to execution to event review and summary. There are many game, lottery, quiz and other activity templates for you to choose from to help you with efficient marketing in all aspects. If you also want to win annual bills and have popular activities that are popular in the industry, then quickly follow Jiejie and contact us. We have everything you want~