big data refers to a collection of data that can't be captured, managed and processed by conventional software tools within a certain period of time. It is a massive, high-growth and diversified information asset that needs a new processing mode to have stronger decision-making power, insight and discovery ability and process optimization ability. Individuals cannot query.

Ma Yun, the founder of Alibaba, mentioned in his speech in Taiwan that the future will not be the IT era, but the DT era. DT is Data Technology, which shows that big data is very important for Alibaba Group.

Expanding data

Trends of big data

Trend 1: Resource utilization of data

What is resource utilization means that big data has become an important strategic resource concerned by enterprises and society, and it has become a scramble for it. Therefore, enterprises must make big data marketing strategic plans in advance to seize market opportunities.

trend 2: deep integration with cloud computing

big data can't be separated from cloud processing, which provides flexible and extensible infrastructure for big data and is one of the platforms for generating big data. Since 213, big data technology has been closely integrated with cloud computing technology, and it is expected that the relationship between them will be closer in the future.

In addition, emerging computing forms such as the Internet of Things and the mobile Internet will also help the big data revolution and make big data marketing exert greater influence.

Trend 3: Breakthrough of scientific theory

With the rapid development of big data, just like computers and the Internet, big data is likely to be a new round of technological revolution. The related technologies, such as data mining, machine learning and artificial intelligence, may change many algorithms and basic theories in the data world and achieve scientific and technological breakthroughs.

Baidu encyclopedia-big data