The sudden epidemic has had a great impact on the world, and at the same time, it has greatly changed people's consumption concept in today's times. For a time, the concept of "rational consumption" was all the rage, so what is rational consumption after all?

if we apply the concept, rational consumption refers to consumers' consumption in accordance with the principle of pursuing utility maximization under the conditions of their own consumption ability. From the psychological point of view, rational consumption is the most reasonable purchase decision made by consumers according to their own learning and intuition.

Financial investors practice "rational consumption"

wangxin is a financial investor who lives and works in Beijing for a long time. Ten years ago, I went all the way from Chengdu to Beijing to study, and I stayed for ten years. In wangxin's own words, although there were many maladjustments at first, after so many years, I have established a family in this city, and I feel that everything I have already integrated with this city.

wangxin majored in finance at university, and then went to graduate school for further study. Years of professional knowledge accumulation and professional habits made him measure many times before any consumption behavior. For example, never buy useless things because they are cheap; Will do a good job of monthly consumption expenditure plan, not blindly buy; And never use credit cards for spending.

Although wangxin has some plans for his consumption, he has never lowered the quality of life of himself and his family. Wangxin said that what he does most is to collect all kinds of shopping information before shopping, which is to "shop around" in popular words, but he is definitely not just greedy for cheap.

He thinks that the routine of "buy X and get X for free" is too big now, and "what you buy will never sell". After several comparisons, he and his wife prefer to buy things in the official flagship store in Pinduoduo, which subsidizes famous brands and genuine products by 1 billion yuan. "The Hengyuanxiang cashmere woolen coat I usually wear, warm and velvet underwear, and even stainless steel large-capacity thermos cups and three-head shaving knives that I carry on business trips are all purchased from above."

"The quality of things is guaranteed, the quality is not lost offline, and the logistics is fast. It is really handy to use." Finally, Wang Xin couldn't help saying from the perspective of his professional research, "I am very optimistic about Pinduoduo, and there is still a lot of market space for shopping websites like China at present."

science and engineering men enjoy life

Li Bo is a standard science and engineering man. Currently working for a software company, I just got married on National Day this year. Li Bo boasts that he is a "boring" person, and he is keen on studying code and some electronic products in his daily life. Before marriage, I basically lived a life of eating and living in the company, which was extremely irregular and my physical condition was not very good. Every year, my physical examination seemed to be "passing the customs", and I was always afraid of new problems.

Li Bo's wife, Xiao Wei, is completely different from him. Xiao Wei works in a cultural company. Although her usual work is busy, it can't stop her from pursuing a high-quality life. Before marriage, Xiao Wei was keen on cooking, and after marriage, he completely gave up takeaway.

At Xiao Wei's insistence, Li Bo bought many household kitchen appliances, such as two-person rice cookers, coffee filters, air fryers and so on, on Pinduoduo. The two agreed that no matter how busy they were, they would try to come back for dinner every day. Li Bo told us, "Eating with your lover is addictive. Now the biggest motivation to work hard every day is to go home early. When two people have dinner together, they can share the mood and work of the day. "

In addition, Li Bo often buys many seasonal fruits such as sugarcane, longan, authentic Gannan navel orange, pear, kiwi fruit and honey pomelo for his wife in Pinduoduo. Li Bo said that the biggest feeling after marriage is that both parents are not around, and we are wandering alone. Only by taking care of ourselves can we reassure our families and make a better trip.